KFC Analyzes the Internet's Reaction to Taylor Swift's New Album - Full Episode

Interactive Transcript

spk_0 Hey KFC Radio listeners, you can find every episode of KFC Radio on Apple Podcast, Spotify or YouTube.

spk_0 Prime members can listen ad-free on Amazon music.

spk_0 I mean the react thing, the react festival has been obviously a really big piece of the news in the last couple of weeks.

spk_0 And it's one that when the situation started, I was like, I'm fucking, I would go to Saudi Arabia.

spk_0 Alright, it's another edition of KFC Radio on the Barstool Sports Network.

spk_0 I am flying solo, Jackie's out, Fidel Burgers out, so kind of like an old school Kevin Clancy show or mail time episode.

spk_0 You're riding with me. We're going to talk Taylor Swift, Mark Sanchez, the Jets in general, a few things on the docket today.

spk_0 We're going to begin with Taylor Swift because she's the biggest thing in the world and has taken over the internet

spk_0 with the amount of hate she's getting and then her fans defending her.

spk_0 And I can't escape it. My algorithm is like completely consumed.

spk_0 The last time I saw something like this, it was the Kendrick Lamar half time Super Bowl show.

spk_0 When if you said you didn't like it, you received like dissertations and theses from professors telling you while you're dumb and ignorant,

spk_0 this is almost the opposite of that, people hating on it.

spk_0 So got to start off here with Taylor.

spk_0 I know there's a bunch of people who are like, I don't want to hear about Taylor Swift and we don't care who cares.

spk_0 First of all, she's the biggest artist in the world. I like music.

spk_0 I love discussing the music industry.

spk_0 So this is a huge piece of our culture right now.

spk_0 Also, what's going on with her, the hate and then the defending, the parasocial versus the arguments that are being turned into politics and cultural debates.

spk_0 It's much more indicative and emblematic of kind of what's going on on the internet in general.

spk_0 And my theory is that Taylor Swift is the new Donald Trump.

spk_0 So if any of this stuff, if you think you don't really care, you don't know her music, don't care about her music.

spk_0 That's fine, but there's a much broader discussion that has a lot of implications that are way more far reaching that just are you as Swiftie or are you not.

spk_0 So let's get into it. Taylor Swift, the life of a showgirl is out.

spk_0 The reaction to life of a showgirl is like everything that's wrong with the world and the internet at this point.

spk_0 And I'm at the I'm at the stage where I think Taylor Swift is the new Donald Trump Taylor TDS Trump D'Aringer syndrome is now Taylor D'Aringer syndrome.

spk_0 The reaction to this album is so overwhelming. I can't escape it.

spk_0 I mean, I know how algorithms work.

spk_0 If you watch one thing, it feeds you more of it, but like my entire feed is life of a showgirl 99% of it people just absolutely hating it.

spk_0 And I realize she's the new Trump like if you really break it down, she is so popular, powerful, influential, important that she has created this divisive world that is very, very similar to politics.

spk_0 On the one hand, you have her deranged diehard fans, the Swifties.

spk_0 I like to I think of Taylor Swift fans and Swifties is two very different things.

spk_0 Taylor Swift fans have like been there from the beginning, been listening for like 15 or 20 years now however long it's been and love Taylor Swift.

spk_0 I think Swifties has now become a term for the last five years. Let's call it once this scooter brawn thing happened and she became she went on this crusade to regain her music and rerecord her music.

spk_0 It went from just being like a fan of this person to like a crusade where people were riding for her and rightfully so she got like her music basically stolen from her and she was being you know, especially as a female she was being bullied by men and a lot of unfair shit happened and it became this like cause Taylor Swift became like a cause to root for.

spk_0 And that created a group of really, really diehard fans that has now spiraled into their deranged parasocial freaks who speak for her and put words in her mouth and defend her to the death and she can do no wrong.

spk_0 That's the one camp. The other camp are the haters and these are people who have hated Taylor Swift forever already already had hate in their heart for her.

spk_0 They don't think she's talented enough. They don't think that she deserves the money or the success that she's achieved.

spk_0 These are people that like come to the internet wanting to argue about politics or sexism or racism or consumerism or whatever other major topic and they're using Taylor Swift as kind of like the catalyst to do that.

spk_0 And these two sides by being so like passionate in their beliefs fuel the other one like the the Swifties can't comprehend that there are people that don't like Taylor Swift.

spk_0 And the haters can't comprehend that there are people obsessed with her and that only builds each side to fight over this this woman and their music but what it really has like come to represent.

spk_0 And it's just gotten like absolutely fucking crazy. The discourse on this album was like are we we're not talking about music anymore right like clearly you guys have taken her and her music to symbolize something that is apparently much bigger or more important because the passion that people are feeling for this it's you can just tell that these are people who are who hated her and are praying on her downfall and for the first time in a long time they see a little bit of the

spk_0 daylight like there's a crack in the door and they want to run through it because they haven't been able to I mean she's been bulletproof for the last you know five years with success and coming out on top and Kanye and Kim and like all of her enemies turn out to be the assholes and she ends up defeating them and there's been no it's almost like as a as a judge fan rooting against Tom Brady and the Patriots like eventually I was like I bend the knee like I can't you got you win.

spk_0 But these people the deranged weirdos on the other side they won't bend the knee and they will take every chance they can to tear her down so when there's an album where she talks about Travis Kelsey's dick or some of the words aren't you know up to snuff they are like oh that means she's unintelligent she's stupid she's a fraud and doesn't deserve any of this so when there's like some words on the album that are not up to snuff they they're like this is my chance this is my opportunity the amount of videos I saw people being like just you know clinking champagne.

spk_0 Glass is being like it's finally over we win like that is like an indication to me that you're not just talking about the music or the words like this is become a personal vendetta for you for one reason or another and what bothers me the most is this performative feminism from a lot of women online that I'm seeing because most of these videos there's some guys in there but it is a lot of women on women crime here and this performative feminism of people who create an image in their mind.

spk_0 Of who they think Taylor Swift is or who they think she should be who she should date or get married to what her lyrics should be what she should be talking about at this age and then if Taylor doesn't do that it's viewed as she didn't live up to that she didn't live up to that standard she's failed she's bad she's wrong all for something that you have created if Taylor Swift said something like you know if I'm thirty thirty three years old 35 years old and making an album like life of a show girl like and I'm like

spk_0 and then she went and did it and and it was a standard she set for herself that she failed to achieve that's one thing this is like you come it's fan fiction the people who have painted her politically now as maga what Donald Trump openly hates her and views her as like one of his biggest enemies and now everyone's like this is Republican coded she's maga because why again

spk_0 she's openly spoke out against Donald Trump was one of the biggest Kamala supporters I'm voting for her Trump hates her for a reason she's marrying the poster boy for the Pfizer vaccine that like the number one thing that the maga world hates is the COVID vaccine she is marrying the guy who was probably the most outspoken biggest star to be like get the vaccine

spk_0 but because he's on a football team with a quarterback married to a woman who like like to tweet about Donald Trump now she's a right wing conservative extremist that is so bad shit crazy almost as crazy as deciding that she's like better than Travis Kelsey or shouldn't be with him who the fuck goes around making making up who other people should be with

spk_0 because what he's not intellectual enough he's not like cerebral or smart I don't know I mean yeah listen just it seemed like Travis Kelsey is is just kind of like a meathead guy yeah but we don't really even know him and even if he is just like a dumb old meathead but he loves her and treats her right and he's successful in his own right and comes from a different world and makes her happy and dicks her down with his fucking nine inch dick

spk_0 be happy for the girl that is not what like feminists is all about feminism is about like doing you being successful not letting anybody stop you particularly men and like she is the definition of that but what I don't know they don't like her music they don't like the way she looks they don't like her boyfriend they don't like whatever it is so now they're invalidating everything else what is done same thing with with with the lyrics right the lyrics of the life of show girl

spk_0 if you want to talk about the standard that Taylor Swift has set for herself as a lyricist and a songwriter and then say that I think the words from the life of a show girl don't live up to her intellectual song writing capabilities fine I think that's a little bit overstated on this album but yes of course in general it seems like it's a little more like a fun poppy.

spk_0 happy album and so it's not what we're experiencing in the past.

spk_0 But now people take that and they're like Taylor Swift is uneducated.

spk_0 She is not smart.

spk_0 She's a bad songwriter.

spk_0 That I think applies if there's been a ton of this, right?

spk_0 When I look at Drake's music, the big criticism of Drake is that he's 40 years old and

spk_0 he's still just rapping and singing about women and fucking girls and getting his heart

spk_0 broken and breaking hearts.

spk_0 It's the same thing.

spk_0 And when you're in your 20s, that's like the life you're living and that's fine.

spk_0 And when you're 40, people start to go, is there anything else here?

spk_0 For someone like Drake, that makes sense.

spk_0 That's his whole body of work.

spk_0 He turns out albums every year and they're all the same and they're getting worse and

spk_0 it's starting to get like immature and embarrassing.

spk_0 That's not Taylor Swift.

spk_0 This is the outlier.

spk_0 This is the deviation.

spk_0 It's not like we were on like a 10 year Taylor Swift hiatus and then got this album and

spk_0 it's like, whoa, she's still, that was it, you know?

spk_0 She's churning out albums at an insane rate, one of the most prolific artists out there.

spk_0 And everything up and like at least recently was like in-depth poetry and like heart wrenching,

spk_0 angsty, you know, lyrics and themes and the vibe.

spk_0 And now one album, one album after three or four in the last few years is more light-hearted,

spk_0 like I said, poppy, funny, crass, sexual.

spk_0 And that means it invalidates everything.

spk_0 What?

spk_0 I just don't get that.

spk_0 This is the extreme.

spk_0 This is the outlier.

spk_0 This is the difference.

spk_0 It's not really the indicative, you know, if she did this like five more times, I could

spk_0 understand people starting to be like, oh, wait a minute, what's going on here?

spk_0 One album and by the way, I do believe that's understated.

spk_0 Like I read a review, a positive review.

spk_0 I'm going to read it quickly.

spk_0 It's a little bit long, but it says, I think we're missing the big message with this album

spk_0 and they go on to say, the life of a showgirl is a meta commentary on the exploitation of

spk_0 and manufacture of young talent in the pop industry.

spk_0 Taylor Swift uses direct musical nods and near copies of songs from child stars, like

spk_0 the Jackson Five and the Jonas Brothers, to highlight how performers are molded, controlled

spk_0 and presented as polished products.

spk_0 While tracks like Elizabeth Taylor function as a symbolic reference to iconic child stars

spk_0 and showgirls, emphasizing the pressures placed on young performers.

spk_0 Elizabeth Taylor was a manufactured child star.

spk_0 By officially crediting George Michael on Father figure, she signals that she can acknowledge

spk_0 interpellation when she chooses, while leaving other nods uncredited, underscores how child

spk_0 performers and even artists like herself can be taken advantage of.

spk_0 The recurring Pinocchio imagery reinforces the puppet on a string theme, highlighting the

spk_0 loss of autonomy inherent in early stardom, songs like Wood with their explicit content

spk_0 are designed to make listeners uncomfortable, dramatizing the clash between child performers

spk_0 and adult pressures.

spk_0 Through the showgirl archetype, Taylor performs the performance itself, dazzling party,

spk_0 blah, blah, blah, blah, blah, while lyrics in wishlist hint at the passing of the mantle

spk_0 to Sabrina Carpenter as the next showgirl uniting the album's exploration of artistry, control,

spk_0 exploitation and succession into a cohesive layered statement.

spk_0 She goes on, they go on to talk about fate of Ophelia in Vogue's Vowen Reability.

spk_0 Opalite is a lab created gemstone, which symbolizes the fragile manufactured brilliance

spk_0 of performers.

spk_0 Now, I think that's a little extreme in the other direction, but why is that not being

spk_0 explored or talked about or propped up online?

spk_0 It's because right now hating on her is what gets you attention and what people want,

spk_0 because they don't want to see someone at the top do better and get more and be heralded

spk_0 even more, what they want is you to be knocked down at peg.

spk_0 But the whole point of music and art is always the interpretation of it.

spk_0 And you can interpret it this way or that way.

spk_0 You can look at wood and be like, this is just a fucking song about her boyfriend's

spk_0 dick.

spk_0 Or you could be like, it's designed to make you uncomfortable because a lot of the album

spk_0 is about child stars and I'm going to juxtapose those two.

spk_0 Blah, blah, blah, blah.

spk_0 You can view it through whatever lens.

spk_0 And that's to me, usually always the best sign of art is when it can be enjoyed simply.

spk_0 And it can also be enjoyed on like a deeper level.

spk_0 And again, maybe she meant to do all that Taylor Swift always seems pretty deliberate.

spk_0 I would say it's far fetched for me to think that a girl who was always like so deliberate

spk_0 about every move would then just go willy nilly and do all this like on a whim.

spk_0 I think that there was probably a reason or a cause behind it.

spk_0 I think people often look into things too much and give too much credit.

spk_0 But why is that not, you know, the other half of this discourse?

spk_0 We kind of went through this with Kendrick Lamar when almost the opposite way.

spk_0 When I and some other people said I didn't really like the halftime show.

spk_0 I didn't think it was that great.

spk_0 All of a sudden we're being lectured on, you know, American slavery and 400 years of

spk_0 oppression.

spk_0 And I'm like, yo, it's not that deep, you know?

spk_0 And it's a lot of those same people look the same and seemingly the same type of accounts

spk_0 that are now on the opposite side of this saying that they don't like Taylor Swift.

spk_0 And I have to believe that that comes from a place of just jealousy and insecurity.

spk_0 Or I want the world to look and be a certain way.

spk_0 And if she contributes to the opposite of that, she is bad, wrong, stupid, dumb, and

spk_0 the end of the world.

spk_0 And I think it's only unfortunately going to get worse for her.

spk_0 And this is a problem that goes well beyond just like the music in the situation.

spk_0 But she's getting like slammed by a lot of people for the tradwife trend.

spk_0 Tradwife meaning like traditional wife, a lot of women online who live a very old school

spk_0 lifestyle and are very proud of it where they're like, I'm the mom, I'm the wife, I stay

spk_0 at home, I take care of the kids in the family.

spk_0 My man is like the earner.

spk_0 He runs the family.

spk_0 I defer to him.

spk_0 And this is the way it's supposed to be.

spk_0 And I love my life.

spk_0 I think that's a bit extreme, a lot extreme in a lot of cases.

spk_0 And it does seem like women who are like brainwashed or have to be that way or are trapped.

spk_0 And then there's probably other people who are doing it to exploit the trend and, and, you know,

spk_0 gain followers and notoriety and popularity.

spk_0 But in general, the idea that if you settle down as a woman and get married and have kids

spk_0 that you are now like bending the knee to the patriarchy and that tailor who has been so

spk_0 outspoken as a feminist and like a girl boss, as she said, is now like selling out or

spk_0 giving up.

spk_0 And it's like she just got married.

spk_0 Like she just likes this guy and probably we'll go on to have a family with him.

spk_0 And now if you do any of that like traditionally, you're now somehow lesser than or in the wrong.

spk_0 And I think that's a big problem in general, like with society, like, of course everyone

spk_0 should be independent and should be able to earn and have a career and be, you know,

spk_0 your own autonomous person.

spk_0 But if you want a traditional family unit and you want traditional gender roles, I think

spk_0 you should be able to do that without being labeled as like weak or stupid.

spk_0 And that goes for, you know, the average person all the way up to, you know, the billionaire

spk_0 superstar, like let that girl do and live and be happy.

spk_0 That's where I distinct between two Swifties and like regular Taylor Swift fans is like,

spk_0 if you actually like this girl and you're beyond and you're more of a fan, just be on

spk_0 like I like her music and, you know, I like to sing to it.

spk_0 If you like actually care about the artist, she'd be happy for her.

spk_0 She's happy.

spk_0 It started when she was dating Travis Kelsey.

spk_0 It was like, no, it can't be true.

spk_0 This is a lie.

spk_0 She would never do that, which was kind of a weird reaction in the beginning.

spk_0 But then people grew to be like, oh, actually, he seems like he loves her and like is great for her

spk_0 and supports her and her music and is everything that her other boyfriends weren't.

spk_0 So like we're good to go.

spk_0 But that initial reaction is kind of what's happening again with just her,

spk_0 the whole notion of her being married and, and, you know, potentially being a mom and having a family.

spk_0 Although she's openly said, like I used to think there was a world where Taylor Swift would just

spk_0 disappear into the sunset and be like, yeah, I'm just gonna go pop out some babies and I'm done here.

spk_0 But one of her interviews on her rollout, they said, like, is this your last album?

spk_0 And she was like, are you out of your fucking mind?

spk_0 Like that's not why people get married.

spk_0 They don't get married to just like turn off their brain and stop creating and not do their job.

spk_0 And then when you think about it, like her whole problem with Joe Allen was that she was dating a

spk_0 dude who didn't support her and her work.

spk_0 And now she has someone who does.

spk_0 So the last thing she's gonna do is stop doing that.

spk_0 But if she wanted to, she should be able to because this is out of the world work.

spk_0 People should be able to make their own decisions and you shouldn't get insanely bent out of shape

spk_0 about it. The idea that like becoming a a a wife and mom and that maybe being your your focus

spk_0 or what you want is somehow a negative is I think a pretty pretty fucking big problem in this world.

spk_0 So in terms of her music though, it seems like like there were people out there saying,

spk_0 I prefer Taylor when she's getting dumped or I prefer Taylor when she's single because I like

spk_0 her music better. That's like it's like to say about someone. It's like, yeah, she's finally happy.

spk_0 So her music is like kind of boppy and funny and sexual.

spk_0 Yeah, you're not some tortured, angsty, depressed, single, I wish I wasn't

spk_0 type of girl. The music's gonna change. It's people in comedy go through it a lot. It's like

spk_0 people who are addicts or alcoholics and they're like, oh, I don't think I can stop because

spk_0 like my comedy will suffer or you know, I'm negative and and skeptical of the world and

spk_0 if I stop doing that, like I'll lose my humor, I can't just be happy and supportive and

spk_0 funny at the same time. And I think almost everybody who goes through that, if you have enough talent

spk_0 comes out the other side when they do change their ways and they're like, oh, actually,

spk_0 I could do that. And I wish I did it much earlier because I was like harming myself or being

spk_0 miserable on purpose or having a terrible outlook on life because I thought that I needed that

spk_0 for my art. That's how the fans are treating it. They're just like, oh, I don't like this album. It's

spk_0 because you know, or some fans, of course, I'm generalizing, but you know, you're happy now and

spk_0 you're settled down. And so now your music stinks because like we don't want to hear you talk

spk_0 about how you're happy or how your boyfriend is a big dick. We want to hear you, you know,

spk_0 suicidal and depressed and single, you know. And another, I mean, I don't want to turn this

spk_0 on. I'll do this on Taylor Watch with Kelly and them, but like I saw some dude who was breaking down.

spk_0 Taylor Swift doesn't know Hamlet. She's not your English teacher. She's an idiot. She doesn't know

spk_0 she never read Hamlet because Ophelia, the fate of Ophelia, like her references were not,

spk_0 basically like we're not 100% aligned with the idea of Hamlet. That, you know, Ophelia wasn't

spk_0 looking for love. She was just looking for her own agency and her own independence and had

spk_0 nothing to do with love or finding a man. So why is she equating the two when it's like it's a

spk_0 pretty obvious connection of like Ophelia felt like she was being controlled by men and wasn't

spk_0 happy and was I mean, Ophelia ends up fucking killing herself, spoiler alert. So when if she says,

spk_0 you saved me from the fate of Ophelia, meaning like you made me happy. I'm now living the life.

spk_0 I wanted to live in. I'm not going to kill myself. If every other reference to Hamlet and her don't

spk_0 align, it doesn't mean she's an idiot. It doesn't mean she didn't read Hamlet. It's like you're just,

spk_0 they're just, you're just creating fan fiction in order to fit your argument about this person.

spk_0 It's, it's, it's literally just like Trump. It's like

spk_0 the issues and the actual substance of what you're arguing about come a distant second or third

spk_0 or tenth behind your personal preferences or hatred for this person and you're just going to argue

spk_0 that point no matter what. And I mean, there are valid criticisms. Like I said, if you wanted to be

spk_0 like she out the lyrics while they might have some symbolism and might be a kind of ironic or

spk_0 a reverse psychology thing. But in general, singing about, you know, saying girl boss and

spk_0 singing about memes and jokes and dick, dick references and that sort of shit. Yeah, it's not

spk_0 great. But at the same time that, you know, why aren't you focusing that line, which she says, like,

spk_0 I picked up the check before it hit the mahogany grain. It's an unbelievable line. Like you can pick out

spk_0 these things. I love, I mean, Opalite is that the whole hook of that is like great writing. And

spk_0 by the way, if like if every other song on the album, that was a one song album or if every

spk_0 other song was just Taylor Swift farting into a microphone. If she gave Opalite to us,

spk_0 that album is good in my mind. That's how much of a Bob that is. And I really question you if you

spk_0 listen to that and you can't just like enjoy that or again, you don't have to like every song.

spk_0 But if your reaction to that is like, oh, she's a Republican bending the knee, the patriarchy,

spk_0 because then you can't just listen to Opalite and joy it. I we probably will not get along

spk_0 as a person. But there are the, you know, there are some valid criticisms, like I said about the

spk_0 lyrics or the consumerism stuff, like the billionaire stuff. I very much believe we capitalism and

spk_0 make as much money as you can. But I do sometimes wonder it's like she sells so much merch and alternate

spk_0 versions of everything. And then she puts out the movie and albums every year. And like I can

spk_0 understand some people being like enough enough for like when, when are you satiated? So there

spk_0 are criticisms of her that are valid. The ones that aren't are like questioning her relationship

spk_0 because you don't like the guy or creating politics in your head or you know, she's racist

spk_0 because Travis Kelsey used to date black women and now is is married to a white woman are just so

spk_0 so such big leaps in logic that I really have to question anybody doing that. And that question

spk_0 the other side of it where it's like if you can't admit that this album is a little different or

spk_0 or if you never think she does anything wrong, I don't know. It's funny. I just I just feel like

spk_0 Taylor Swift. If you ever, if like anybody ever talked to her one side or the other, like I think

spk_0 the deranged fans would realize that she's not, you know, as obsessed with them as that parasocial

spk_0 thing probably weird to her out to. And I think all the haters would realize like she's just a pretty

spk_0 normal girl that has become this icon of anything. I think Taylor Swift's like charm is that she kind

spk_0 of like stumbles, bumbles, fumbles her way through life. And you know, people were comparing her to

spk_0 Adele. It's like, oh, this is what Adele was doing at like 24 or whatever. It's like Adele got

spk_0 married early, had kids got divorced, went through all that. You're going to be a different artist.

spk_0 And now Taylor's like gotten, she's in the honeymoon phase and eventually she'll probably go

spk_0 through the family phase and God forbid she goes through any sort of struggles like she's going

spk_0 through the process. And that's, I think what's been unique about her is despite the fact that she is

spk_0 so one and one of one and so different from like everyone else in the world. She's she's kind of

spk_0 going through like the regular stuff. She's just like trying to find a boyfriend, trying to find

spk_0 happiness, trying to like do well at work. She has people holding her down. She has, you know,

spk_0 enemies. I think all of that is like part of why she's who she is. But people don't like take

spk_0 that into account when they're like discussing her as a person. Like they know her. It's crazy.

spk_0 And I don't think it's going to stop for her. I think I think it's very similar to politics. Like

spk_0 when people are like, what do we need to do? Like as a country to like heal or change or be different.

spk_0 I don't know if you can't. I think the horse is out of the barn.

spk_0 Ne, you know, you have a two party system and social media is connecting people that ordinarily

spk_0 would never be connected. And it's creating rivalries and stress and drama and fights that would

spk_0 never have existed. And I don't think you can stop that unless like social media disappears or

spk_0 the two party system disappears. And none of that's happening. Kind of the same thing with Taylor Swift

spk_0 unless she like takes a long break. Doesn't sound like she's going to do it. I just think that

spk_0 you know, there's never been, there's never been anybody who has really changed their opinion on

spk_0 Taylor Swift based on the discourse between fans and haters. I, I changed my opinion on Taylor Swift

spk_0 for like a life reason. I never like, I was not one of like, same thing with politics and everything

spk_0 else. I'm like kind of in the middle like I was never certainly one of the never deranged parasocial

spk_0 fans wasn't one of the extreme haters. In the past, I've definitely criticized her. I didn't like her

spk_0 early music. I think that you know, she's performed about times like when she wins her 50th Grammy.

spk_0 And she's like, oh my god, I can't believe it happened to me. She's a goofy awkward dancer. And

spk_0 I've in the past, I've said like, stop fucking talking about your boyfriends. I've definitely been

spk_0 that guy before. Then I had a daughter. And I watched what Taylor Swift meant to Shay. And how much

spk_0 she enjoys her music. Sings it karaoke, sing along, goes down on the basement, gets out her guitar,

spk_0 and her little karaoke machine. And belts out the word words like she's on stage and has the time

spk_0 of her life. And I appreciate Taylor Swift for that. But I also can really see like, I have

spk_0 conversations with Shay where she's like, do you think I could be like Taylor Swift when I grow up?

spk_0 The other day, yesterday Shay did a lemonade stand. It was the first time she ever did a lemonade stand.

spk_0 So I'm sitting there with her. And I'm texting all my friends. Like if anybody's in town,

spk_0 can you swing by and buy a cup of lemonade? My parents drive over. I did a loop around the block

spk_0 and I knocked on a couple doors of some of the families and friends were with. And I said, can you

spk_0 pop out? I was like, I'll buy the cup for you. Everyone was very nice. And they said, they'll do it

spk_0 anyway. I had a long conversation with Shay. I was like, do you know what the word entrepreneur

spk_0 means? And I was explaining to her, you know, there are some people who just get a job. And there

spk_0 are some people who like run the company. And I was saying you can run your own hair salon. You can

spk_0 run your own dance studio. You can, you know, all of the stuff that she loves and does, like,

spk_0 you can make that your life. And I genuinely have seen like as she's grown up that she

spk_0 looks at Taylor stuff like that. So I was a single dude who just was like judging her based on her

spk_0 music and her appearance and like how she appears to the public. And then when I saw like what her

spk_0 music is capable of and can do and what she means to Shay and probably a billion other little girls

spk_0 and a billion other adult girls and some men as well. I was like, this is awesome. And so my opinion

spk_0 changed. I think people will can change in that way. I don't think there's ever been someone who

spk_0 hated Taylor Swift. And then one of these deranged Swifties was like, well, actually, blah blah blah blah blah

spk_0 and the person goes, oh, you're right. I do like her now or vice versa. Those people are so

spk_0 set in their ways. They're never going to change. And again, that's exactly like the political

spk_0 climate here. So I just I don't see how it could change for her. And that almost kind of sucks.

spk_0 It's weird. It's like, of course, people would love to be Taylor Swift and they would love her

spk_0 money and her power and her success. But you do almost you kind of become a prisoner of your own

spk_0 success when it's like, all right, this is the life that like I now have to live. Almost sucks in a

spk_0 way. Yeah, like, I don't know if you were to ask me like, would you trade lives with Taylor Swift?

spk_0 It would be like, I'd have to think about it. Like, there's a lot that that comes with that

spk_0 that is going very negatively. I think she's probably like totally used to this. And I really

spk_0 wonder if an album like this is like when reputation came out and what was the first single?

spk_0 Look what you maybe do. Everyone was like this song sucks and like, what the fuck is this? And then

spk_0 like five years later, it aged. It was ahead of his time and everyone loves it. Like I could

spk_0 absolutely see that being the case here. But right now it is like some heavy, heavy hate. I think

spk_0 she's just prepared for it. She's like, I had to disappear for a couple of years because of all

spk_0 you fuckers. Like, I am ready for war. I don't think she's even phased by this. But it is interesting

spk_0 to see. I was kind of thinking she was like bulletproof and that like she was just on such a heater.

spk_0 That's interesting to watch. Like even I know I'm sure there's a lot of people right now.

spk_0 I'm talking about Taylor Swift or not on the show, whatever. But like, it's well beyond just like

spk_0 her and her music and pop pop star life. And if you're not into that world, but it is interesting

spk_0 to just analyze like what is a successful career mean and how what does it take for you to like

spk_0 get knocked down a peg? What you know, when you're on top, but you're going through hate. Like,

spk_0 it's all that stuff is all very interesting. I think a lot of people, guys, men particularly,

spk_0 especially like from my demo, will probably view that as just like does for chicks.

spk_0 You're gay, but there's a lot of like unique and interesting elements to like her whole career

spk_0 and what she generates from people aside from her that if you can't like engage or find the

spk_0 interest in that. I don't know, not for you. But yeah, I really feel like it's very similar to

spk_0 the political climate of like we're not even talking about the songs anymore. We're making up

spk_0 talking points about politics and romance and life just to continue to argue. It's crazy.

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spk_0 you know it's interesting i sat down with Tim Miller who came by the studio the day he's

spk_0 like in the political space very similar we had Tommy Vita on kfc radio from pod save america

spk_0 and so i sat down with him and we were in our studio but we put it he put it on his feed it was his show

spk_0 and i was just kind of talking politics from my point of view of being and pretty uneducated middle

spk_0 of the road uneducated in terms of politics middle of the road guy and watching Tim who's a very

spk_0 smart guy and you know deeply embedded in the political world but still i could see that like

spk_0 he fully believed everyone at barstool was like hardcore right wing extremists and

spk_0 and the need to like almost put out these disclaimers at times like i disagree with that guy

spk_0 but what like i agree with that one part of him or that one thing he did or you know i don't like

spk_0 trump but like he's doing a better job at the border with immigration like the almost the fear

spk_0 to like admit those sort of things or even to just sit down with me i feel like he felt like i'm

spk_0 going out of my comfort zone and i'm worried that some of my fans are not going to like this is the

spk_0 problem because it's like these are normal things you should be able to have your political beliefs

spk_0 but also acknowledge sometimes that uh the other party has good points or did something good or

spk_0 i don't like that guy but right now we're aligned on this one issue and we're getting the job done

spk_0 that's a good thing same thing to when it applies to pop culture of like i don't i love Taylor Swift

spk_0 but like i didn't like that song or vice versa you know i don't usually like her but i gave

spk_0 that album a listen and i thought it was a pop or uh you know her lyrics are usually one way and

spk_0 they're different this time i don't really care for that but that doesn't mean she's stupid or racist

spk_0 or uh you know shouldn't be marrying the man she's marrying everything in life whether it's politics

spk_0 or pop culture or whatever your bag is whatever your scene is is just so filled with the inability to

spk_0 acknowledge the other side or or what's good or what's bad and be impartial or unbiased you're

spk_0 just everyone is so clouded by their own personal beliefs that turn into vendettas you're we're

spk_0 applying sports fanaticism and i said this on timshoe and i think it resonated with a lot of people

spk_0 we're applying like the the illogical sports fanatic behavior to other things in life and it's

spk_0 something like music it's not the end of the world because sports and music are kind of the same it's

spk_0 like this is something we can just kind of do like recreationally for entertainment purposes

spk_0 now the discourse has gotten serious and too extreme but with sports and music it's one thing to

spk_0 just be like you're wrong i'm right it's good you're bad um but when you start to do that in politics

spk_0 or in in fields that really matter where like it's life and death or quality of life or you know

spk_0 the the future generations are at stake and all that stuff that's when you know we run into a problem

spk_0 because you know as sports fans like fanatics of anything your illogical your irrational your

spk_0 clouded by you know your own biases and like when you start to apply that to the things that matter

spk_0 you're going down a really bad path and one that would be going down for a long time and i don't

spk_0 think we can reverse so i don't know where it goes from here uh but that interview with him was

spk_0 interesting and i got a lot of uh buried you know divisive reaction there was a lot of people who were

spk_0 like this is so refreshing to hear i i align with him like a middle of the road i believe in a

spk_0 little bit from each side i believe not all good not all bad and i love hearing this and then

spk_0 there were the other people who are like you know you're a traitor to america for sitting down with

spk_0 this guy and talking to him uh so you know it is interesting to to um to see that unfolds and i'm

spk_0 very i'm very like cautious myself because i've been very outspoken about how i think

spk_0 podcasters and comedians getting involved in politics is like the worst thing that has ever happened

spk_0 and i don't want to i don't want to be hypocritical like i feel like i should be able to have some of

spk_0 those discussions or go on shows like that without um i should be able to speak on that and not be worried

spk_0 about it but i have i have seen what podcasting the influence it's had on the political world

spk_0 and i'm not really on the level where i can influence the way that some of these like top dogs can

spk_0 so it's a little bit different where i think i i i can and should be able to speak on that

spk_0 kind of casually cavalier like pretty freely without worrying about the ramifications um but i

spk_0 i am cautious about it like i we we got an offer i talked to people from uh peat booted judges camp

spk_0 and he's a guy i would love to talk to i will i'll talk to anybody that's like one of the things

spk_0 i will probably talk to almost anybody uh like i remember one day went through the trump thing

spk_0 like i would have said yes to Donald trump i would have like in my head i would like to at least say

spk_0 i would have asked them top questions or i would have pushed back but i don't know sitting in the

spk_0 rose garden in the white house like with the secret service around i probably would have just been like

spk_0 fuck yeah don't so but i i i don't think i would pass on those opportunities i have certain lines

spk_0 i like i don't think i would talk to Alex Jones i like what what happened with uh sandy hook

spk_0 really rubbed the wrong way i don't think i would do it i'm sure there's you know there's

spk_0 certain people that i would be like not fuck that but for the most part i will hear anybody out or

spk_0 have any sort of compelling uh a conversation with like almost anybody but uh you do need to like

spk_0 oh so peat booted judge i mentioned like he i think you'd be a great conversation i think

spk_0 he's an interesting guy from what i've seen of him when he's done other podcasts and what i've

spk_0 seen when he said politically um i'm pretty on board with or at the very least i'm like that seems

spk_0 a good guy that i can relate to but i've been so you know i've hammered the guys who spoke to

spk_0 politicians on the other side so i can't really necessarily go out there and just like do that

spk_0 at least from i mean i i don't i don't i don't think i'm on a level where people would really be

spk_0 upset or call me out from my hypocrisy but just on a personal level i know what i've said and like

spk_0 the stand that i took so i don't want to like undo that by by engaging in it myself so um

spk_0 you know it's just like a fine land i would love to do more of those things i think anytime we

spk_0 have done it people enjoy it i think it's the natural progression of like um 40 something your old

spk_0 man uh i'm not like deeply embedded in politics but obviously some of those issues start to like

spk_0 mean more and matter more and you know after a couple decades of just talking about sports and

spk_0 pop culture and stuff eventually you're not fulfilled by that or you want to talk about more

spk_0 and so those are the avenues you go down but it's just interesting to kind of balance that

spk_0 as i've seen like what some of the reaction and some what what what some of that engagement can

spk_0 cause like i mean the react thing the react festival has been obviously a a really big piece of

spk_0 the news in the last couple weeks and it's one that when the the the situation started i was like

spk_0 i'm fucking i would go to Saudi Arabia then you know like a couple weeks into the discourse i was

spk_0 sort of like all right maybe i'm wrong on this one maybe i need to think it through more a lot of

spk_0 people i i know in respect have said the opposite uh and now i think i came out the other side where

spk_0 i was like yeah but i think i would still go because i think we much like the tailor like argument like

spk_0 the there are sound arguments to be made and it's when people start to go to the extremes that it

spk_0 makes it pulls me back in the other direction so like when when i first saw it i said i was in

spk_0 then started to think maybe i'm out then when i saw so many people judging so harshly on the people

spk_0 did go it pushed me back the other direction when i was like well all right i think i should still be

spk_0 able to do this if i really wanted to it's just so much easier to make a decision when you're not

spk_0 the one with the offer it's it's easy to pocket watch other people it's easy to judge their decisions

spk_0 when you're not in their shoes and you don't have the opportunities uh that that other people have

spk_0 i think the same thing a lot with with relationships to and cheating i mean i've i've heard everything

spk_0 under the sun when it comes to like arguments uh you know hating on people have cheated and

spk_0 relationships uh you know philosophies around relationships and it's like that when there are

spk_0 people out there when there are like famous stars who just live a different life than you do and

spk_0 have women throwing themselves or men throwing themselves at them and like opportunities and

spk_0 situations that regular people are never in it's easy to say like i would never do that but it's

spk_0 like you have no fucking clue what you would do or how you would feel in in any of these situations

spk_0 and i think the same thing applies with you know Saudi Arabia i think ultimately at the end of the

spk_0 day it's like none of those people really need the money and this is about the money i think it's

spk_0 very hard you know the latest development was the was bill burr not only doing it but coming out

spk_0 and being like it was an amazing experience like i loved it the crowd was great i think we need more

spk_0 of this like now that's taking it a step further i think that's that's beyond the scope of the contract

spk_0 you signed uh i think at least maybe i don't know maybe the contract includes some straight up

spk_0 but you know they have bill burr they have a clip there's a viral clip right now bill burr from years

spk_0 ago somebody did a comedy festival for goddafi and he was like that guy is like killed people journalist

spk_0 families and you're gonna just yuck it up and tell some some chuckle jokes to that guy for money

spk_0 and then it's like the record scratches and they cut to him being like so how do you rabie it was

spk_0 amazing that's tough those are tough that's tough to navigate and and to defend davisha pelle

spk_0 walking away from forty million dollars and comedy central at the peak of his career based on

spk_0 morals and values at least that's what he says so and now selling out when he's richer than ever

spk_0 and more established than ever that's hard to reconcile um but also you know if there's fans

spk_0 out there or there's comics out there they're just like i've worked really hard and now i'm in a

spk_0 position to make this money uh i'm gonna do it i don't think you should fault people for that either

spk_0 or you can but like the idea of like you know writing them off entirely as a as an act or as a

spk_0 person is what seems extreme to me because again you should be able to like somebody and not just

spk_0 and and and not agree with everything they do or you know they disappoint you sometimes that doesn't

spk_0 mean that they are overall a bad person or need to be like completely excommunicated from your life

spk_0 happens a little time with families these days like people writing off their family members

spk_0 because of disagreement and it's like well when this administration's over or when this political

spk_0 climate changes or cools down or whatever and now like you don't have your mother or father

spk_0 or brother or sister husband wife whatever like probably making a pretty bad and rash decision

spk_0 based on like pressure from the internet um but what i thought was very interesting when it comes

spk_0 to the re-ad comedy festival Tim Miller made this point when i when i sat on his show these guys went

spk_0 over for the money and undoubtedly i'm sure i mean i guess i can't say with certainty but it sounds

spk_0 like they signed a contract and i bet there were certain things that are not allowed to joke about

spk_0 i'm sure it says like you can't talk about the royal family and you can't say certain things about

spk_0 Saudi Arabia as a country and as a political entity it seems like all the guys said okay no

spk_0 give me that bag i'll tell my jokes and i'll avoid what you what you told me to avoid and Tim Miller

spk_0 said if the democratic party had a comedy festival and invited all those same people at the same

spk_0 prices but it said you can't make fun of Kamala and Joe Biden and the democratic party or you can't

spk_0 you know back Trump in your act all of them would turn that down they would turn it down and they

spk_0 would publicly do so because they and they would cite freedom of speech and they would say uh you

spk_0 know you can't control my comedy and they don't do it for Saudi Arabia and i think that's a very

spk_0 interesting point that he brought up is something i hadn't thought over i was like you're absolutely

spk_0 fucking right that they would never do that so then i started thinking why would it why is the

spk_0 difference and i think it's because turning down in this hypothetical world that i've created by

spk_0 turning down the democrats they would still benefit professionally because it would it would uh

spk_0 incite such a positive reaction from the right who is already kind of their established fan

spk_0 based to begin with that they would love them even more and buy even more tickets and listens even

spk_0 more episodes more views more money by turning down the democrats right now turning down Saudi Arabia

spk_0 it gets you a pat on the back it gets you some people being like you're one of the good eggs

spk_0 that doesn't do a fucking thing for anybody tangibly professionally because at the end of the day

spk_0 this is all about the business not when it having Trump on your show going to the inauguration

spk_0 talking about these policies going to react or turning down react or whatever it's all about

spk_0 how am i going to benefit as a comedian as a podcaster as an entertainer as a businessman or woman

spk_0 as an act if you can make more money gain more fans get more views get more viral be more popular

spk_0 by engaging in some of this political stuff even either for or against it that's why they're doing

spk_0 it and the day that that shifts and changes they if the if all of a sudden of the next administration

spk_0 the democrats win and there's a kind of bomb a type character where like it's cooler and people are

spk_0 back on board with that and there was a democratic comedy festival like i just you know that hypothetical

spk_0 i created they would absolutely do it it's just which way the wind is blowing and and how much can

spk_0 i benefit from it and not to say that they're all just like soul is shills who like don't believe in

spk_0 anything that they're saying i'm not saying that but i do think it's way more about the means to an

spk_0 end than it is the issues themselves and the the comedy festival is like just the most extreme

spk_0 example of that and i think what was a wrinkle for me was when i saw the videos of david shepel and

spk_0 kevin heart and fluffy and i'm sure all the other comics they were engaging in some sort of like

spk_0 customary breeding or something in saudi arabia there was a table of sand powder sand whatever they

spk_0 put their hands in it and then they put it up and took a picture and that was where i was like

spk_0 oh that's a little different because i as i you know kept running through the semi-head i was thinking

spk_0 about getting on a plane and going there and you do your jokes and you get the fuck out and you

spk_0 get your money and then you realize it's like no you're like going there and you're like embedded in

spk_0 their culture for a week or two and you're you know you're doing their customs you may be wearing

spk_0 their garb and eating their food and and engaging with them in a way that's well beyond like i'm

spk_0 just here to do my jokes and so and i put that in a video on one minute man i was sort of like

spk_0 this is a little weird and i don't know that would probably be i would love to tell you that the

spk_0 overarching like these are people who were a part of 9-11 and violate human rights and chop off

spk_0 hands and kill journalists and women and that's why i'm not doing it that is a big part of it but

spk_0 also it's like the thought of like i just kind of go be like saudi arabian for a week and do all

spk_0 this weird shit that was almost the literal like behavior is kind of what put me off and a lot of

spk_0 people reacting in a way that this thing happens on the internet that when you've been doing it

spk_0 along enough you see it there are like talking points that almost feel like they get distributed

spk_0 but like one person has an original thought and that goes viral gets attention whatever and everybody

spk_0 latches on to it and the latest for that because i saw a bunch of people from all different walks

spk_0 of life and demographics all using the same talking point which lets me know that like they're just

spk_0 regurgitating and parroting what they heard because everyone said something to the effect of

spk_0 wait until this guy learns about the hollywood walk of fame comparing the two customs like the saudi

spk_0 arabian thing we're putting the hands in the sand whereas you know here in america we have stars who

spk_0 go to the hollywood walk of fame and put their hands in the cement when they get their their star

spk_0 but my point was not the like literal custom that they're doing every culture has customs and it's

spk_0 actually usually a very good thing when everybody engages in each other's customs and like learns about

spk_0 the other side and the other the other ways of life and that's how you have one big melting pot

spk_0 i'm not talking about it's weird that they put their hands in sand because yeah we put our hands

spk_0 in cement or we have our weird customs as well the orb that they all put their hands on like

spk_0 all that shit is weird when you look at it in the vacuum um i'm not talking about the actual

spk_0 custom it's attached to a country and a regime that has a history or at least accusations of gross

spk_0 human rights violations that's the problem it's not the actual custom it's the fact that you are by

spk_0 engaging in their customs and doing so with a smile on your face for social media and for a check

spk_0 you're basically co-signing that country regime political party royal family whatever and they

spk_0 have done horrible things that's the fucking point uh so people took that very very literal when

spk_0 it's like yeah i wouldn't mind doing the thing and eating their food if i went to a country that we

spk_0 are an ally with and i did all those their customs it's different because i don't feel like i

spk_0 inherently co-signing horrendous behavior uh and so that's the point so i i feel like even still

spk_0 people miss the you know the actual points when it comes down to these issues um and that's where

spk_0 you know you just end up screaming and yelling at each other online because it's like we're not

spk_0 even really talking about the thing anymore we're just trying to point out you're stupid uh your

spk_0 dumb mom smart i'm big you're little i'm right you're wrong sort of thing uh so all these things i

spk_0 feel like there's kind of a uh through line when it comes down to it and it's the internet which

spk_0 is crazy because it's like i've reached a point at my older age and it's it's kind of a paradox

spk_0 in the sense of like i love the internet i it's afforded me so many opportunities it's given me

spk_0 wealth that i didn't think i'd ever have it's provided for me and my family and i also love it i

spk_0 the jokes the the content the the interests and the intrigue and the things that you can learn about

spk_0 and the and the arguments you can have like it used to all be i think a good thing uh it's

spk_0 reaching a point where i'm like this feels very bad for i i think probably society but i can't

spk_0 speak for anybody else it's starting to feel like it's bad for me and like what do you do when

spk_0 you made your life doing this like it that feels hypocritical you know what i'm talking about i

spk_0 don't want to i don't want to engage in behavior that i've kind of like spoken against it's like

spk_0 i am the internet i am mr internet i can't now turn around and be like the internet bad

spk_0 so that that's an interesting and i don't know if that's just age or experience like being doing

spk_0 it for so long and being so deep in it that eventually you know i think it's pretty reasonable if

spk_0 you're like chronically online for 15 years and you've seen the worst of it that you would only be

spk_0 bitter and jaded but um and maybe other people are not you know as affected by it but you know

spk_0 so age and experience yeah and there's also something coming with age that like i read the other day

spk_0 that uh mailed as it reaches full maturity until 42 and women are like 32 which made me almost

spk_0 almost think that like relationship age gaps are not only a not a bad thing they should almost be

spk_0 like required not i mean it's crazy when it's like a 55 row of the 19 year old but it's like if

spk_0 if you're both 32 and one of you has reached your full maturity and one of them is not for the next

spk_0 10 years and of course these things are all relative and generalized and just made up by science probably

spk_0 but that's gonna be a problem that's gonna be a problem and i thought about it myself it's like i

spk_0 was i was i was 30 early 30s when my marriage fell apart and i fucked everything up and it was like

spk_0 i'm i'm a much different person that i am now at 42 where i wonder how how differently i would

spk_0 have behaved or just weighed the pros and cons and the and the you know the consequences and

spk_0 would have been different it's like yeah i don't know i probably would have done things differently i

spk_0 can't say if i would have done everything entirely different but it just would definitively be

spk_0 different and if if that maturity level was there and matching up with someone who was also a

spk_0 their maturity level but different ages and almost feels like that's probably a recipe for success

spk_0 if you're if there's a difference between the two um but i as you know 40 40 like the last

spk_0 like year there's been a stark change for me where i like really care a lot less about what other

spk_0 people think i i'm much much more inclined to just be like hand up i was wrong or i fucked that up

spk_0 i didn't have the facts i shouldn't have done what i did uh it's kind of freeing in a way to like

spk_0 i've tried to live that way my whole life and i've even said it but deep down

spk_0 i knew i didn't actually believe it i wasn't i wasn't walking the walk um and if i did walk the

spk_0 walk it was still like forcing myself like all right i'm not going to engage in that argument or i'm

spk_0 not going to do xyz or i'm gonna say this online and now it's the difference between like making

spk_0 myself be that way and just actually wanting to be that way is a world of difference the the the

spk_0 need versus the want versus the like actual execution of doing it um but it is pretty in a we're in

spk_0 in one way it's like freeing because i'm like i genuinely feel better mentally and emotionally

spk_0 to like not care about what people think or what people think of me and if i'm right or wrong or if

spk_0 i look good or ugly like good looking or ugly fat or skinny like all these things like you worry

spk_0 about online how does my hair look what do my clothes look like am i saying the right thing in the

spk_0 wrong thing did i win the argument uh am i you know more popular less popular all these things um

spk_0 when you actually when it doesn't like consume you it is very very freeing but the other side of

spk_0 that is like that's the gig and like caring about some of those things while uh uh superficial and

spk_0 kind of not important like if you're gonna do this world that i'm in you have to worry about those

spk_0 things and that's kind of the job so it's a very interesting thing to balance or it's like i

spk_0 gotta do this and i want to do it to the best of my abilities but i also can't do it quite the

spk_0 same way when when you philosophically and mentally and emotionally like feel very differently like

spk_0 i look back at you know the arguments i used to have and the and the stubbornness i used to show

spk_0 and some of my opinions and thoughts and i'm like oh he likes and uh and i think people view that

spk_0 as like flip flopping or i've heard people say before like oh like 2010 you would hate this and

spk_0 it's like i would sincerely hope so i would i really i've always said this if you are the same at

spk_0 30 that you are at 20 and the same at 40 that you are at 30 and so on and so forth like i think

spk_0 you're doing life wrong i think you should evolve and adapt and certainly change if everything in

spk_0 the world around you is changing and you haven't changed i think that's a you problem and of course

spk_0 there are certain things you should stick to your guns on and shouldn't waver but a lot of the other

spk_0 almost like entirely i think it should change and if not uh i think it's kind of embarrassing to be

spk_0 honest i was looking at my instagram stats the other day i was sending over to a potential client who

spk_0 wanted the demographic and it was the first time i looked at it i'm gonna get it exactly right um

spk_0 and it was the first time i ever really looked at which is probably not a good thing it was like the

spk_0 first time i ever really looked at the stats and so on instagram they have your insights and let

spk_0 me look at uh insights views so the how do i get to the demo where is it my audience they have so

spk_0 top top cities was interested some of these things are just kind of interesting in general 2.7 of

spk_0 2.7 percent of my audiences in new york number one 1.2 is in chicago 0.9 percent is la and then number

spk_0 four the mount rush more of cities kfc cities it's new york chicago la and then melbourne melbourne

spk_0 so shout out to australia uh top countries is united states canada united kingdom and australia

spk_0 kind of all checks out uh and then but then the age ranges um

spk_0 wow this is crazy because it's changed even since i looked at it so my top age age ranges

spk_0 25 percent of my audience is 25 to 34 23 percent is 35 to 44 so you're looking at

spk_0 50 percent of my audience is 25 to 44 the next highest 15 percent of my audience is from 55 to 64

spk_0 and then another 14 percent is from 45 to 54 so no and and the reason i bring this up is because when

spk_0 last time i sent this the my 18 to 24 demographic was like eight it was the lowest of my

spk_0 the age demographics it's not even on my fucking thing anymore so like the 18 to 24 is

spk_0 less than you know less than 15 percent and um and by the way shout out to me my audience

spk_0 52 percent men 48 percent women that i'm very proud of that being a 50 50 guy in terms of gender i

spk_0 think is a like a very valuable like unicorn type level i'm very happy about that but it was

spk_0 interesting to see that um 18 to 24 is just like not really my demo and in a way that's a bad

spk_0 thing business-wise because that's a very very coveted and important demographic um but on the

spk_0 other side i was like yeah fuck yeah like no kidding it's not not to say that i don't want

spk_0 or look down on like 18 to 24 i think everybody i would love everybody went to engage in me and i

spk_0 think if anything i've gone through enough that i would i hope i could tell 18 to 24 uh what not to

spk_0 do i don't think i can really tell many people what they should do i for sure in life can tell you

spk_0 what not to do so i would love everybody in that demo but i think if i had to pick i want to be

spk_0 the person who's like aging appropriately and aging with my audience or they're aging with me

spk_0 rather and you know it only makes sense so i was i thought that was an interesting you know uh

spk_0 you'd look at barstool when you think it's it's young people and like a young man's thing but

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spk_0 mark santa is absolutely thought mark santa's his career and his life are ruined if you don't know

spk_0 the story mark santa's former jets quarterback was the last jets quarterback to make the playoffs

spk_0 and win a playoff game in 2009 and 2010 he was a rookie quarterback along with Rex Ryan he was like

spk_0 we thought he was the golden child big arm out of USC we gave him the daily news a star is born

spk_0 thought he could be a franchise quarterback obviously he was very far from that he was a

spk_0 in a couple years he was a very good game manager he wouldn't make mistakes and every game we

spk_0 would have one moment where we need a big player a big throw and he would make it and that led us

spk_0 to back to back aFC championship games we thought the future was bright and eventually everything

spk_0 fell apart and declined and we were over him and sick of it and done

spk_0 but now looking back on how bad the jets have been for the last 15 years it's like wow what I

spk_0 would give for another mark santa's type of run in oh nine and ten so I heard this the news broke

spk_0 over the weekend that mark santa's was nearly stabbed to death in indianapolis and I made a video

spk_0 right away being like get well soon mark like you're the santa's dude like you know I long for the

spk_0 days of of the success that you had and despite the fact that it ended poorly like jets fans like look

spk_0 we should look back on you with with fondness and of course we hope you get better and mere minutes

spk_0 go by and you come to find out that he's in the hospital critical wounds in condition in stable

spk_0 condition getting arrested that the charges are he's getting hit with the charges of assault and

spk_0 unlawful entry of a motor vehicle and public intoxication and turns out and captain cons had

spk_0 this theory he said right away he said i bet you mark santa's was so shit faced he tried to get

spk_0 into a car thinking it was his uber and it wasn't and there was an argument that ensued and this guy

spk_0 was an uber driver or a delivery driver something that's why he had a knife on him because those

spk_0 people are engaging with strangers a lot dealing with strangers that to protect themselves and

spk_0 that's how this all unfolded and he's not wrong he was pretty damn close the only difference is that

spk_0 the guy the the victim was in a box truck like a big truck so mark santa is like getting into the

spk_0 the front seat of a big truck it's hard to be like oh i'm sorry i thought i was you know

spk_0 i thought this Toyota camera was my uber not that one that's a mistake anybody can make

spk_0 so he was so shit faced he ran down an alley tries to get into the to this car to this truck

spk_0 and the the driver i'm sure says get the fuck out they have an argument do you know who i am a

spk_0 mark santa's whatever they fight this guy pokes him and uh and that's bad enough as is that

spk_0 story like you're already in trouble then the details and the pictures come out and the pictures

spk_0 of this guy of the victim 69 year old man are bad bad he's in a neck brace that's like soaked in

spk_0 his cheek that apparently went into his mouth into his tongue to the point that he had trouble speaking

spk_0 and he's this old man he's almost 70 years old mark santa's big dude former NFL player is fighting him

spk_0 and bullying him uh and you know physically named him and scarred him for life

spk_0 and i hate to say it because it shouldn't matter but in this culture things always get bad for

spk_0 you when pictures and videos come out you hear a story you read a headline people say that's bad

spk_0 and they condemn it and then you see it in action and you are fucked you become the poster child

spk_0 for this because the pictures and the video gives attention and right and headlines and so media

spk_0 outlets run with that and people on social media run with that and then you just become they just

spk_0 defines who you are and uh i mean that's it that's it for marks inches he's forget about like his

spk_0 job and his public perception dudes getting hit with felony charges like marks inches might go to

spk_0 jail uh and if he doesn't it's it's like your career is done your reputation is now this forever

spk_0 it that's got to be one of those things that i don't want to characterize it as just like oh he made

spk_0 a drunk mistake because this one is particularly bad and i think if you're like the type to start

spk_0 sober or drunk like start a fight with an old man and like get get physical with him it's probably

spk_0 indicative of like way worse behavior and a pattern of behavior but just from his point of view

spk_0 dude's got to be sitting in the hospital like at one point i think it was like clinging to life like

spk_0 it was critical condition gets stable cops in there you're getting arrested child's uh

spk_0 charges being filed and he's just sitting there in that hospital bed thinking of that moment over

spk_0 i mean he will think about that every second for the rest of his natural life of just i had a career

spk_0 as a cushy job as an NFL broadcaster that's why he was in town he was supposed to do the Raiders

spk_0 cults game i had this great job probably making big bucks just talking about the game i love

spk_0 had a you know enough of a career where you have you always have that angle of like he's a good

spk_0 looking guy who can speak on camera and he has experience playing in the NFL you can do that until

spk_0 until you're dead and all of that down the drain because you were shit faced and ran into an

spk_0 alley and tried to get into a truck something that is like entirely avoidable you were not defending

spk_0 yourself or another person you were not oh like wrong place wrong time it was unavoidable that

spk_0 you ended up in that conflict like all you had to do was not go down that alley not getting that

spk_0 truck not be shit faced beyond comprehension uh and and now your life's ruined i mean that is

spk_0 tough even like like ray rice is the other big example of when ray rice went through his shit got

spk_0 suspended it was bad and the video came out and he became you know this lightning rod you almost

spk_0 become the poster child for domestic violence and what is the NFL doing about it and what's he

spk_0 gonna do about it and and even that while absolutely heinous like relationship domestic situations are

spk_0 uh you know again not to like create excuses or or defend anybody's behavior but it's just like

spk_0 that's highly volatile and you get in these situations where uh it can be both sides toxic to

spk_0 each other and things like bubble up and there's one unfortunate incident night where people have

spk_0 had too much to drink or they say that they push the wrong button and it just escalates to a level

spk_0 that it never should and when that happens your no doubt pieces shit criminal you you deserve to be

spk_0 punished but i can see how those things happen more so than this mark santa shit when i say unavoidable

spk_0 like yeah ray rice could have like not been married to that girl or not uh you know their relationship

spk_0 they could have gone to therapy they could have treated each other differently their relationship

spk_0 could have been different it's avoidable in that sense but it's not avoidable in the sense that it

spk_0 it's it was his everyday life and it was the woman he's with and you can't just like not engage with

spk_0 her and couples fight and a blah blah all that shit mark santa's just like just literally had to not

spk_0 try to get into that truck that's something that like nobody does

spk_0 even when their shit face he decided to do it and his life is ruined that's a level of regret

spk_0 that i just can't even you know losing your job maybe even going to jail certainly the the worst

spk_0 parts of that but there's another level up beyond that to me that's just like for the rest of your

spk_0 life that regret will absolutely eat at you and the worst part of all typical jets fashion he

spk_0 didn't even win like jets quarterbacks can't even fucking get stabbed right mark mark santa's

spk_0 had that jets stank on him so bad that almost getting murdered is still his fault and he's

spk_0 still getting the blame if that's not the jets in a nutshell i don't know what is like our quarterbacks

spk_0 can't win on the field can't win off the field guy can't even beat a 69 year old man you've got

spk_0 beat up and nearly killed by a senior citizen can't get the job done even when you're being an asshole

spk_0 you lose it's staggering i mean the jets this jets team is the worst of my lifetime

spk_0 period stop you know how hard that is

spk_0 to be the worst jets team in jets history how much lower can the bar go i would have told you the

spk_0 bar is in hell like 20 years ago and we're still just redefining the levels of bad

spk_0 there was a moment when they were down like 23 to 3 at the half or some shit against the cowboys

spk_0 worst defense in the in the league minus the jets could only muster up three points in the first

spk_0 half defense just getting shit on the cowboys are rolling and it was it was interesting to watch

spk_0 there was this sort of like when i talk about those talking points on the internet where one person

spk_0 says it and then like the world runs with it in this case though it was like everybody had the epiphany

spk_0 that the jets might lose every single game this year like everybody probably by like one by

spk_0 like two o'clock was like the jets are going to lose every game this year and go oh and 17 this is

spk_0 the worst jets team maybe in franchise history everybody kind of had that realization at the same time

spk_0 because of that game it was interesting to watch like it's almost how virality begins or how that

spk_0 like mob mentality latches on to something we all realize it at the moment oh and three you're bad

spk_0 oh and four losing in this particular fashion the way they were you're one of the worst teams ever

spk_0 i was eleven years old in 96 that's the rich co-tight one in fifteen jets which is pretty much widely

spk_0 considered the the low water mark for the jets franchise worst team in the worst season in franchise

spk_0 history i think this is worse than that i think they'll go in seventeen or i can't you can't say

spk_0 that definitively because that's like that's as hard as going seventeen or no you usually stumble into

spk_0 you know one or two bad games even if they win a couple i think i think all in seventeen is on the

spk_0 table and i think like winning three games is not i think that would be like a miracle so even if

spk_0 you know they win one or two even and like are you know beat out the 96 jets the one in fifteen

spk_0 team i think the way that they're being beat the way that they're being constructed the way that

spk_0 they're constructed their coach the quarterback situation and fifteen thirty twenty whatever more

spk_0 years of failure makes this different like even if they literally might win more games or or

spk_0 match their win total i think when you factor it all in this is the worst football experience a

spk_0 jets fan maybe any fan that oh that that defeated lion's team is pretty bad too but i think this

spk_0 is the worst experience for a jets fan ever that's pretty that's almost like congratulations

spk_0 like that is hard to do like i said it's it's almost as hard to go undefeated as it is to lose all

spk_0 seventeen i didn't think we could ever feel this i don't want i don't want this but there's

spk_0 part of me that's almost like hey we're witnessing history this is this is rock bottom and i don't

spk_0 know they probably said that in 96 so maybe twenty more years from now they'll be a team that goes

spk_0 oh and eighteen because they extended the schedule or they lost by an even wider margin of of

spk_0 uh victory and maybe it can always get worse i think that's the lesson here but in in real time

spk_0 it feels like Aaron Glenn is approaching Adam gay status might be the worst coach they've ever hired

spk_0 there is not a single redeemable aspect of this team like even when the jets have been really bad

spk_0 there was always a moment like oh Dorel Revis is like the greatest corner ever or like oh our

spk_0 online is really solid like you got some hall of famous on there uh there was always just like one

spk_0 or two people or a couple talented running backs or some some dynamic kick returners and shit like

spk_0 that there's nothing i thought sauce gardener would maybe have like the Revis type career he's

spk_0 still a good player but like he's not doing anything that makes you go like well at the very least

spk_0 you can just watch sauce gardener lock these guys up and you know take care of one half of the field

spk_0 there's nothing there is not one thing that is worth your time as a human being on this planet

spk_0 earth you could be the laziest most boring untalented unsuccessful piece of shit human on the planet

spk_0 earth and you still should not waste your time with this jets team that's another thing that's come

spk_0 with age like the mets are in my blood and uh like a real sickness for me that i can't get rid of

spk_0 i can get rid of the jets i really i don't think i can do this much more i don't think i i'm

spk_0 already at the point where i'm like i am not wasting my sunday a huge chunk of my sunday afternoon

spk_0 for these guys i was doing i was doing a lemonade stand with my daughter that was a great moment

spk_0 i had a great father daughter moment that i like will probably remember and cherish for the rest

spk_0 of my life watching her like so excited to sell a couple of lemonade a few times and there's a

spk_0 world where a few years ago i would have been like daddy's got to work and i would have sat on the

spk_0 couch and watched that godforsaken team just so i could spew some talking points about them and

spk_0 guess what you can do the talking points without watching the jets they're the same thing every

spk_0 fucking time um and i really don't think i can do it much longer like i mean i say that and i

spk_0 probably just can i will continue especially with the job that i have but if i was a regular fan

spk_0 and there was no responsibilities associated with it or no opportunities like even when my teams

spk_0 are bad it's like i'm whipping up another god damn jet shirt right now if you we have a series of

spk_0 god damn jet shirts where the plane that the jets just keeps getting more and more fiery and broken

spk_0 like i have the final one i've decided this will be the last one i'm gonna put it on sale so even

spk_0 when the teams are are really bad i'm like i can do something i can use this i can benefit from this

spk_0 i can uh make some money for the company and i can give the fan base something to commiserate with

spk_0 if i was just a regular ass person there is no fucking way i would even think about the new york jets

spk_0 for at least like another five years because there is no end in sight the quarterback stinks and it's

spk_0 not just the fields fault by any means i do not put any blame on him the coach sucks the the

spk_0 coordinator sucked the uh the gm sucks but it all goes back to the owner it's what he johnson he's

spk_0 got to go and until he does it's never gonna change and that as a loser fan that's the real difference

spk_0 i i used to say if you're a Yankees fan and a Yankees and giants go together and met some jets

spk_0 go together in new york and i used to say if you mix the mix and match those you're a gypsy and

spk_0 you can't be trusted the people who are Yankees jets or met's giants and what i always said my

spk_0 problem with them was i like i take clem for example i was like and this was when the giants were

spk_0 good at winning super bowls because right now being a met's giants fan is almost just as bad as

spk_0 jets at least in the last few years but i said to clem how can you be a met's fan in in when

spk_0 when the calendar is you know here you're a met's fan and you are negative and you're pessimistic

spk_0 and we're losers and you're the little brother and inferior that's your personality and then the

spk_0 calendar flips in its fall and you become a football fan and you're the big bad new york football

spk_0 giants and you're Eli Manning who took down the dynasty and slayed the dragon and you carry

spk_0 yourself with the swagger and that was always the weird thing about mixing and matching the teams in

spk_0 New York is like i have a sports fan personality and that is i am all my team suck and i'm a loser and

spk_0 i'm trying to get to the promised land and that's fall spring summer winter every season all year

spk_0 around that's who i am and i was always like how can you be 28 rings Yankee 27 rings Yankees fan

spk_0 and then be a lowly jets fan just never computed to me now as a met's jets fan

spk_0 i'm starting to see how that works because as bad as the met's were and disappointing as they were

spk_0 when i now the met's have ownership and management in place that i trust there's a big difference

spk_0 between hating on the franchise because it's like you guys are cheap or you're doing things the

spk_0 wrong way and you're never going to achieve the success that we want as fans so fuck you

spk_0 there's a that's that's a different level of hate versus i want this team to win and they're losing

spk_0 games you put together a good team and they're just not reaching their full potential and disappointing

spk_0 you that those are two very different things and that's almost how it feels as a met's jets fan

spk_0 where we used to be in the same boat with terrible ownership and incompetent franchises that'll never

spk_0 give us what we want i'm starting to feel like the met's they might not ever win but i know that

spk_0 they are being run in the right way to do so and the jets are not and i think i'm starting to get

spk_0 into that point where it's like in the spring i can be a level headed fan that says you're doing

spk_0 everything right you're you're you're doing everything for the right reason you're not being cheap

spk_0 and worrying about the bottom line you're putting out the product that fans deserve whether or not

spk_0 they achieve it we don't know it's very different than woody johnson being the same old god damn jets

spk_0 for the wrong reasons doing the wrong things and and the same results over and over again so i think

spk_0 i'm reaching a point where i i'm almost like one of those gypsies where i'm going to be this way

spk_0 as a sports fan in the in the spring and summer and god willing the fall and then for football it's

spk_0 just entirely different because i can't do it anymore i can't as as a as a full grown adult rationalize

spk_0 being that stupid and irrational and illogical and letting it ruin like my day week month and life

spk_0 anymore i you know to tie to again to tie everything back to the conversation we've been having

spk_0 when i spoke to Tim Miller he was like uh it seems like so many people at barstowl probably would

spk_0 have been Obama voters and now never considered Kamala and the party like lost them as a supporter and

spk_0 as a voter i feel like i'm in that territory with the jets where it's like you're losing the fan base

spk_0 it's not in a weird way having like fans that hate you is better than in difference

spk_0 obviously you want you want to be good you want fans to love you but if you're having a bad season

spk_0 you still want fans that are so passionate and care so much that they're screaming and yelling

spk_0 and calling the radio and living and dying but dying every week now it's like i don't i don't care

spk_0 i don't care i know the outcome's gonna be i used to dream of the outcome being different and

spk_0 that's what like fueled me and i'm like i we're never gonna get there and why am i gonna put myself

spk_0 through this and i think if i'm going through it there's a lot of fans going through it you're

spk_0 losing season ticket holders you're losing viewers you're losing supporters merch fandom

spk_0 perception all of that uh it's bad it's really it's really fucking bad and i can't see it ever

spk_0 changing much like politics and Taylor Swift the New York Jets are never gonna change um all right

spk_0 almost ready to wrap up here um but i mentioned how when the mark santa's news broke i uh

spk_0 quickly ran a made a video i made that video from the basement of the library bar in Ohio state

spk_0 we went out to Columbus for the weekend Una and i were slinging that midnight bean the first stop on

spk_0 the midnight bean three bean gang tour uh where i'm gonna go around the country make a few stops

spk_0 in certain markets certain schools certain cities to uh preach the good gospel of espresso martinis

spk_0 and the three bean gang was a cool experience because midnight beans interesting man i i've done

spk_0 i've done a couple drinks in my life in the sense of like barstool mostly has sold ad deals or come

spk_0 up with products and has asked me to promote them pirate water was a good example like we want to

spk_0 get into this like energy party drink type of thing and they asked me to do it along with Brianna

spk_0 maybe a couple other people at barstool and my initial reaction was like i don't drink drinks like

spk_0 this and i'm an old man i don't i don't think this is a good idea but hey if Brianna's doing it she's

spk_0 a rock star and it'll probably be a successful product and also i'm a company man if you want me

spk_0 to do it and that's then the money is there like that's business whistle pig was another one whistle

spk_0 pig was a much better one uh amazing bourbon whiskey rye um and they they sponsored us and

spk_0 that was a good fit um but those were like ad deals and business that came about the company and

spk_0 they said who were we gonna do this with who we're gonna align with let's do it with kfc radio

spk_0 midnight bean is like my drink it's it's partnered with a distributor and a liquor company but like

spk_0 it's not just an ad deal like i came across my desk here your new ad reads this was like a project and

spk_0 and a uh a business and uh something that i like want and uh and i'm in control of so that's

spk_0 it's different in that regard what has always been the issue with all these things has been distribution

spk_0 um getting it into stores getting it legalized or uh i guess not legalized but like approved in every

spk_0 state for distribution is always a big deal pirate water was available in like a few states um i

spk_0 think whistle pig was like available in like 25 states but like there was never they were they were

spk_0 available in a decent chunk but they never even had visions of being nationwide because for one

spk_0 reason or other business politics logistics whatever uh midnight bean is available nationwide and so

spk_0 when i was when i was first developing this i was like great like finally we've checked the box

spk_0 of distribution now i just got to do my thing and and spread awareness and engagement and talk

spk_0 about the drink and the distribution will be taken care of so midnight bean being available

spk_0 nationwide i thought meant like it's just gonna be available nationwide it's a big hurdle to get

spk_0 over the fact that it's even possible to be in all 50 states or at least 48 states i think um but

spk_0 that's a big that's still a very far cry from it is it's possible but is it going to be on shelves

spk_0 is it going to be on bars in bars and uh that's where we're at right now is trying to get to that point

spk_0 and so it's a new uh a new problem it's a new take on an old problem that i've had to deal with before

spk_0 that i thought was gonna be like easy peasy and i'm realizing even if you have a major company

spk_0 backing you and it's uh approved in every state and available everywhere getting the uh distributors

spk_0 owners of liquor stores bar tenders all those people to see it think it's good and stock it or

spk_0 provide it buy it is a very different thing so that's where we're at right now is like i and it's

spk_0 an interesting spot because i genuinely know in my core that the midnight bean martini is a high

spk_0 quality product that virtually everybody who has had it has loved it the worst reaction i've gotten

spk_0 is somebody being like i just don't like a espresso martini so i'm just like no matter what

spk_0 this tastes like i'm not gonna fuck with it and there are some people who say it's a little too sweet

spk_0 which i understand that's a big thing about espresso martini some people like them creamy some people

spk_0 don't some people like them bitter some people like it sweet and i was trying to you know find an

spk_0 in between that would kind of satiate uh uh both sides and so if you don't think you know if you

spk_0 think it's too sweet whatever that's fine but it you know it's a drink that i like genuinely like

spk_0 and believe in and and regularly drink and use and that's more that i can say for some of the other

spk_0 alcohol products i've pushed in the past so being passionate and and like really knowing that i got

spk_0 something here and the big hurdle being like i just need it to be in stores is so frustrating i

spk_0 guess it's a good thing because it's not the ultimate problem where it's like i got to push this

spk_0 drink that like sucks but trying to get it there is like i just want to like grab everybody and shake

spk_0 them and be like do it i promise you you're gonna make money i i i'm learning that the way the liquor

spk_0 world works is like every month there's new alcohols and rebrands of alcohols it's like here's

spk_0 you go to a distributor or a store and you're like here's the new things that we're pushing and

spk_0 i just need that those like meetings and those discussions to be about midnight bean i think there's

spk_0 like incentives you know you might get an extra bonus or a commission if you sell like this whiskey

spk_0 and so that's who sales people focus on i'm trying to figure out a way to make them like

spk_0 understand what midnight bean could be and that's what this tour is so we go to Columbus and as

spk_0 much as it's about meeting getting as they call liquid delips is the big phrase in the industry

spk_0 getting people to try it taste it sample it and get hooked on it and like it as much as it's about

spk_0 that i also went out and went to one of the sales meetings where they had salesmen i think from like

spk_0 all around the area come together they have like a little conference in a meeting talking about

spk_0 new products and you know what business they're trying to do what they're trying to achieve

spk_0 so i sat down or i didn't i basically presented in front of um the like Columbus or Ohio sales reps

spk_0 for sazarac and uh like distributors and all that and and i just like preached how much how good

spk_0 this is i've been drinking it for 15 years i was never gonna make a martini unless it tasted and

spk_0 looked and felt right and sazarac nailed it and and i'm just like up there like screaming to them

spk_0 i'm like i guarantee you if liquor store owners put this on the shelves it will fly off if you are a

spk_0 bar that doesn't have an espresso machine and doesn't want to uh you know have four ingredients

spk_0 being mixed in when you have your 11 p.m. rush uh this is for you if you uh you're a club and

spk_0 you need bottle service this is for you if you're uh if you're used to drink them when you go out

spk_0 and now you're older and uh you still love a good espresso martini but you're not going to the bar

spk_0 or the restaurants anymore you can have it at home if you are a college kid it's 1999 you can

spk_0 shake them up in your room and live like high class even though you don't have to spend the money or

spk_0 go out to the martini bar it checks like every box and i know it in my core i'm not just saying to say

spk_0 it i'm not saying it to to sell you on it i mean it and doing it this weekend was was pretty

spk_0 encouraging because like everybody like i said the sales people in this presentation seem to really

spk_0 react they were asking me questions what's the history of the three beans and what does it taste like

spk_0 and like what's the story behind it what the name all that shit so like they were really engaged in it

spk_0 everybody at the bar we went to fours if you know the Ohio State bar scene we went to fours

spk_0 on Friday night we went to the library bar on saturday uh young people old people guys girls midwest

spk_0 dudes like wearing miller light zippups you know who who probably have never drank anything other

spk_0 than beer and whiskey were like sipping on the espresso martini be like that's good like at

spk_0 everybody has the same reaction that either love it or they go oh holy shit i was super skeptical

spk_0 thought it was going to be gross because no one's ever had an effective pre-bottled pre-mixed espresso

spk_0 martini i think i'm genuinely like the first one to ever do it there's others on the market

spk_0 they they're all right some of them really suck some of them are okay none of them except for one

spk_0 foams up and tastes the way this one tastes feels the way this one feels and basically is a replica

spk_0 a replica of every high end bar you've ever gone to or fancy restaurant that makes them you know

spk_0 the true proper way and so i think it's just going to be like it's going to take time like people

spk_0 people understand there's beers and and there's beer wine and spirits right but then over the last

spk_0 five ten years celtzer came along and it was like this new thing that people needed to almost wrap

spk_0 their head around and you know girls usually i feel like girls kind of drink those things first

spk_0 and then guys follow um and i think this is another one of them like you're you're you're just so

spk_0 not in the mind of like i order an espresso martini at the bar um or i make them at home or

spk_0 it's a pre-made that like doesn't need anything else you're just not thinking that way so you don't

spk_0 think to order it or go buy it or need it or want it but it's here and i like if you're an espresso

spk_0 martini drinker which there are millions of them now and it's such a fad this needs to exist

spk_0 and like is the number one i just need to get like the world they i feel like we're just like a

spk_0 little bit ahead of the curve on that so we're going on this tour to show it to the business side

spk_0 of things and the consumer side of things uh part of me you know i feel like we we we did great in

spk_0 the Columbus region people are ordering cases i went to a liquor store and did a sample how many times

spk_0 have you been a liquor store and just like walked by the sample and you're just like thanks but no

spk_0 thanks or if you take it you're like good tastes good but i'm not going to like buy this bottle we

spk_0 were there for maybe like half an hour and i sold like ten bottles to the first ten people that

spk_0 walked in that everybody who walked by was like either into it or circled back and it's like

spk_0 alright i'll try it and then as soon as they sifted they were like give me a bottle white black

spk_0 parents everybody did it and and i just so i just know that it's there and then at the bar it was

spk_0 like more of the same it was like we were mixing up little baby shots people drinking it was full

spk_0 espresso martinis um and and i just i i know it's an interesting you know usually the problem was

spk_0 and and anything with advertising some of the stuff we advertise is like

spk_0 all right like yeah that that product or service like kind of works but i'm going to have to

spk_0 really sell you on it like this one i know uh the usual problem is not the issue the problem is

spk_0 getting people to know it getting the business people to buy into it that i'm hoping will only

spk_0 come with time and so i did a good job in columbus and i think that you know i bet you that around

spk_0 the columbus area the stores the distributors the salespeople are now all gonna push it but it

spk_0 just feels like such a drop in the ocean of like i mean i can't go to every college and every state

spk_0 you know it would become my full-time job if you'd fly around the country that'd be shit face half

spk_0 of time so it feels like you know how do i get like nationwide adoption uh and you know it's

spk_0 maybe it just takes time as the market kind of catches up and people understand that

spk_0 premade espresso martinis are now a thing so i want one and what's the best one i mean night bean

spk_0 but it's it's definitely like it's starting the process and i saw how much it worked on that trip

spk_0 and i was like more inclined to go do more places but it's just a matter of how do i get it to that

spk_0 mass adoption level i look at like you know cut water has been the new one that like blew up and

spk_0 went everywhere and i was like why did that happen and that seems more like it's a party drink that

spk_0 gets you fucked up and that's why and so young kids do it and it just boom like wildfire and this

spk_0 is not that this is more like a cocktail to enjoy um so i got to like how do you replicate that

spk_0 party virality with a drink that's a little more you know a little more understated uh it's just

spk_0 an interesting problem to try to like solve and it's the easier it's the easier problem to solve

spk_0 but it's still a pretty difficult one that i just pray man i just know it has every every all the

spk_0 makings of the next pink Whitney or even high noon or kasa me goes or those store or the you know

spk_0 Ryan Reynolds gin or these things that just go i like genuinely think it could be we moved a million

spk_0 cases this year of midnight bean but it's got to get there and so knowing knowing something is like

spk_0 really good and just needing to convince the right people is kind of frustrating it's like

spk_0 how do i get there how do i tell the whole world oh that's right that was great so so we had

spk_0 everything set up it was like very uh by the book it was like go to the sales meeting and then we

spk_0 have a set up time at this liquor store to do a sample and then we went to like another store and

spk_0 then we had the bars at night and the bar in the afternoon was all very structured and um i grabbed a

spk_0 case and i said we're gonna go to a frat and just give them boost and so that was the one thing we

spk_0 went rogue i was like but i know this is like good you know so we we go out to a Columbus we go on

spk_0 campus it's it's parents weekend it's homecoming and we just kind of start walking like the strip of

spk_0 frat houses and there was one crew of dudes it was still a little early it was a night game so

spk_0 people weren't really out there raging yet but there was one crew of guys was it sick app you said

spk_0 sick app shout out to the sick app frat they were outside playing beer die and i walk up to them

spk_0 and now this is like a awkward spot for me because as i described earlier that 18 to 24 demo

spk_0 ain't what it used to be if i'm 25 years old and i go to a frat back in the day they know me right

spk_0 there fans it's pictures and like holy shit can't believe it nowadays not so much so now i just

spk_0 look kind of like an old man walking up to them yeah we i had all we were gonna go right to the

spk_0 airport so i had bags i'm old carrying this box they're playing beer die and i just walk up and i

spk_0 was like hey you guys want some booze that works universally will work for actually first thing i

spk_0 said are you guys 21 i'm not trying to go to jail for this i want to be the guy giving boost

spk_0 underage people so made sure they were all of age and i'm like you want free booze and at that point

spk_0 they're like i don't care who this old man is i don't know why he's got all these bags but he's

spk_0 giving us booze so like all good so i pull out a bottle they're like what is this i explain

spk_0 to give them the whole spiel and then i'm like here you go they're like the whole the whole case i'm

spk_0 like yeah you can have it it was like i felt like Santa Claus it was like Christmas and i was like

spk_0 actually can i shake one up for you guys so i go into their frat house and uh it's typical frat

spk_0 house look i loved it i'm i'm like do you guys have a shaker by any chance like of course they don't

spk_0 fucking martini shaker but put it in like a Stanley water bottle i start shaking them up

spk_0 pour them out they see the foam they're like whoa what is this and they slowly start to

spk_0 piece it together they ask me some questions i'm like well so i work for barstool and i do this

spk_0 and they're like oh are you that guy and it's a little bit of like an ego thing where i'm like

spk_0 yeah i guess i'm at that level where it's like oh are you that guy who did that thing like i used

spk_0 to know you are you know instead of just being like you know Dave Porto i walks on campus or maybe

spk_0 not on i was state but any other campus it's like they know and they're excited so uh

spk_0 so it was like awkward but almost made it better because i was like if i was if i was really

spk_0 popular in in colleges i could have given them a bottle of piss and they would have been like

spk_0 there's amazing man like those like pictures like thank you so much so there was no reason for them

spk_0 to like really you know fanboy over me or it at all so it was like a genuine reaction but

spk_0 it was fun to like walk into a frat house watch them kind of be like what is this take a sip

spk_0 like oh my god then i tell them it's only 1999 and they were like oh shit so that was fun

spk_0 being a bartender was fun too i i'm i how many how many martinis do you think i shook up this weekend

spk_0 of those two parts i like probably triple digits i think i made like hundreds of martinis

spk_0 all weekend long we just had like a bar tab where we were able to basically give them out for free

spk_0 so um i just kept shaking them like non-stop my hands were like bruised from

spk_0 whacking the shaker and hitting the side to pull it apart uh i was spilling everywhere sweating

spk_0 because it was like 90 fucking degrees we had a ice a midnight bean ice-louge people drinking

spk_0 on it parents route because it was parents weekend a lot of fuck michigan fuck Dave because it was

spk_0 a Ohio state it was a great vibe great scene and like everybody loved it even like off camera i'd

spk_0 be like you can tell me the truth like you fuck with it everybody loved it so i just know i'm like

spk_0 sitting on a lottery ticket and it's like the numbers are right i hit it and i like can't like

spk_0 cash it in yet or something like that's kind of how it feels and i just i know that it it uh it should

spk_0 and probably will but there's just this part of me that's like if there if i look back and i

spk_0 and like midnight bean didn't hit for some reason oh it's gonna be like the biggest missed opportunity

spk_0 of my life especially knowing that i'm doing it it's not like a barstool thing it's like me

spk_0 so it doesn't uh usually when we do these drinks it also coincides with a big media spend so you

spk_0 become like a barstool partner and it's like presented by barstool sports and the barstool logo is

spk_0 on it and it's a company drink that's not the case here it's like me so i i don't get that barstool

spk_0 push or that bumper i don't have all the personalities co-signing it so it's really on me to do it

spk_0 and i have i do have some influence but i don't know if i have all of it so uh yeah we're just

spk_0 we're pushing it out there and just hoping i told every salesperson i'm like there's a bunch of

spk_0 new liquors out there you can sell the one that is just the company made it and they hope it works

spk_0 out or you guys can sell the one that has me with like a million plus followers shamelessly

spk_0 shilling for it at every turn and i am just hoping to god that that is enough uh we'll see well

spk_0 i would love to just hop into the time machine fast forward a little bit and see if it can get to

spk_0 the promised land where i think it could because there's part of me that's like i'm going to retire

spk_0 on this and there's part of me that's like this could just be another case study of like what happens

spk_0 when you have a good product but it doesn't like reach uh the masses because of whatever reason you

spk_0 know so um this is a long long way to say give it a try because everyone who has had it loved it

spk_0 and if right now the big issue is i've told all my fans and a lot of fans want it but they also

spk_0 i can't find it anywhere and it's this chicken or the egg of like you you you wanted it in stores

spk_0 but it's not gonna be in stores until there's enough people talking about it and drinking it

spk_0 but they can't talk about it and drinking until it's in stores so it's this circular thing so

spk_0 ask your local liquor store owner ask your bartender to do it they will order it tell them like

spk_0 i will buy the bottles and so will other people explain to them that i'm pushing it uh like

spk_0 if we get there uh i will be forever grateful so thank you to Columbus uh fours

spk_0 Scott Scott who runs fours and threes and five uh quinn and the guys over at OSU at the library bar

spk_0 all the people at OSU it was awesome uh i don't know what the next stop is but we got a few more plans

spk_0 so we're gonna try to come to certain cities and certain schools and uh yeah please uh please

spk_0 give it a shot or or ask for it because i really think that give it a little bit more time i think

spk_0 pre-bottle espresso martinis are gonna be right up there with celtzers and buzz balls and all the

spk_0 other like fad drinks that popped off i really think espresso martinis pre-mixed will be the next one

spk_0 and genuinely truly the best one of the market is midnight bean so it's my very long uh push for it

spk_0 and storytelling of what went down but thank you to OSU thank you to the midnight bean people

spk_0 and anybody out there who enjoys espresso martinis give this a shot it's for you

spk_0 uh we'll see you next week or see you in a couple days for another episode i think i'm flying solo

spk_0 all week so any topics you want me to talk about anything you want to get into uh let me know

spk_0 send a message send a voicemail whatever it is and i'll see you on Thursday

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