Business
How Analyst Compensation & Incentives Impact Hedge Fund Success with HF Reflections (Bonus Episode)
In this bonus episode of Other People's Money, the anonymous Fitntwit persona from HF Reflections discusses the critical role of analyst compensation and incentives in hedge fund success. The con...
How Analyst Compensation & Incentives Impact Hedge Fund Success with HF Reflections (Bonus Episode)
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Interactive Transcript
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Welcome to Other People's Money.
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What you're about to hear is a special bonus episode featuring one of my most popular
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guests, the anonymous Fitntwit persona at HF Reflections.
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If you don't know who HF is or you haven't listened to our original episode from a few weeks ago,
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I recommend you go listen to that episode first.
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This is an excerpt from one of a few conversations I had with HF where we touch on a very important
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topic, compensation and incentives.
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How a hedge fund manager structures their team and aligns compensation with the outcomes
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they want can have a huge impact on how work gets done, especially on the investment team.
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I like to remind everyone that nothing we say here is investment advice or marketing
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for any funds managed by HF Reflections.
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Everything is meant to be informative about the fund management industry.
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With that out of the way, let's get into the interview.
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So I want to get into the different constructions that you can have for analysts as well as
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back office and how you can align that with the business that you're trying to build.
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Sure, so this is actually something I'm very passionate about and I'm going to take the back
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office first.
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I'm going to focus mostly on COL or head-up operations and then we'll talk about analysts
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separately.
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This is more specific to the way I thought about my business and the tenure of people that
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I had.
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So on the back office side, I was actually the first hire that I focused on making and
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in my case, I hired someone that was more of my age and I wanted someone to feel the
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up and down of the business as I would.
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So I wanted at least one person to basically be incentivized on points where at launch where
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you have things won't go really well and things didn't go well.
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They'd share in some of the pain of that with me.
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And it's so happened that the person that I found for that role was excited by that.
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And so there was kind of a point and a comp structure.
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And what we did is there's kind of a salary level and that salary level started pretty
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low but it would scale as asset scale of the business.
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And I think that created a nice alignment so that if things won't well, it'd be a really
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nice outcome for that person but they were taking a little bit of risk.
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And that's what people tend to do with analysts.
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I chose not to do it with analysts and some of that I did for a few different reasons.
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So I've seen this work different places a lot of different ways.
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My general bias was I'm hiring people with less experience.
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I can handle some volatility in my income but I don't want a 23, 24, 25 year old that's living in
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in a city with high cost of living to have to worry about whether or not they can afford rent.
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Or if they are going to have to live off my low base salary unless we have performance.
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And so I basically took on that volatility and said, you know what?
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Like I paid people competitive cash compensation with a relatively narrow bonus range kind of
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consistent with they make it a $500 million dollar to billion dollar funds.
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And I did that because I didn't want to be worried to give someone points.
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I think points are important and that's something that I think makes sense to do personally
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after a couple of years when you do the person well and you have also more visibility
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on your business because when you're a startup like having points in a startup at least
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the first year she doesn't matter if you can put.
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And so I kind of wanted them to have certainty around compensation.
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And they need to trust me that you know to the degree they put it in this way actually
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well one they're not taking much for discount and paying them I think at market.
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And then two if we do get to the point where this point is worth something that I was going
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to kind of appropriate that appropriately compensate them with the ability to kind of do
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well and on-capped way if funded well.
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And so that was kind of the high level thought process I had around compensation for the
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analyst and maybe the only other thing I'd add which I think is really important.
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I felt strongly about it.
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I was like on compensation like a few different guiding principles.
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I think I've written a thread of us at some point but like one just like do what you say
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you're going to do.
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So the thing that just pisses me off to no end and thankfully I didn't have this experience
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but a lot of people that did is you know if you have some formula for someone's compensation
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and they hit out the park and that formula says you'd pay the person a million to $2 million
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even though that person's age or experience level shouldn't necessitate a fraction of that.
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You'll go to the person at the end and say well I know your agreements said this but I
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mean I'm not actually going to pay you that right I mean we both agree that's kind of silly.
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You don't do that I mean you actually you say what you're going to do and so if there's
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points and the funds are 50 or 60 gross you and it says the person should make this and
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have so much higher number than you thought you'd have to pay do it and you do it gladly
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because ultimately you know as the founder of the business if you if the formula says you'd
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pay someone a lot of money you probably have done really well and the stupidest thing you
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possibly do is your team that helped contribute to that amazing performance that got you
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that big compensation like nickel and diamond them because there's some frequency of notion
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of how much someone should make of a certain I just think it's stupid and so that was kind
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of the broad compensation philosophy I think they have with the the analyst team and I think
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also just giving in some sense of progression as well so I think people it's like their numbers
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to go up over time and I think rather than kind of have wild swings and people's conversation
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or some of that obviously happens when there's points but I like the idea of kind of slow
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and steady progression with uncapped upside such that they're really good year everyone does
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really well but but not having it be so volatile that people get used to what they were
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paid last year and this is an industry where your products up 50 and it's down 10 10 is going
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to be very different compensation levels each for those years and so I think kind of taking
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more of the volatility on the investment manager and smoothing things out a little bit for the
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analyst especially when they're younger and then letting them share more volatility both
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up and down as they get older I think the right way to do it and that's kind of how I conceptually
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approach doing things at the new firm there are formulas that people use to measure contribution
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specifically analysts but also sometimes the back office how do you think about measuring
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people's contribution and performance on both sides well so back office you know depends like I
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think especially if there's a marketing role I've seen people marketing function to the operations
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people I've seen them do things you know based on assets raised and even from back office kind
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of what I want it wasn't you know we didn't have extreme goals on a young growth we certainly
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don't today I just wanted to make sure that I could spend as much time investing as I could and
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so I've kind of joked with our COO that the definition of of success in back office is basically
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nothing bad happening and it's kind of like a goalie for a hockey team right like except you
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don't even get to see the saves the saves if they happen should be kind of invisible I like and see
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them and so when there's by nature of nothing bad happen things have gone really well but measured
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anything's hard it's more of a equality assessment but I think the basic way I think about it is
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the less time I have to spend on operations with nothing going wrong means the COO back office is
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doing a really good job and I don't want to get too much into stuff there but I think it points
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as nice especially for the most senior personal operations team and then I think some concept of
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potentially sharing a portion of management's income all like a pre-building the species I kind
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of like because then you're incentivizing the COO to to care about kind of the management
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firm P&L in a way that thinks kind of helpful so you can mess around at the boys but it's
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I'd say to the operations side the other side this is probably one of my favorite topics so I think
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there are a few different ways to do this one way people do it is they were literally you know tag
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each analyst on a name based on what they worked on and they'll add up the P&L the other year
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or each analyst had and they'll use that number and they'll pay some portion of that or some
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portion of the incentive fee on that they'll just use that qualitatively to assess how much they
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should pay the team it's just based on you know this is our P&L this is what I perceive your
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responsible for that's what you get they're all full list of issues with that I personally don't like
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I call it maybe a couple one is it's just so subjective especially if you have younger people
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working for you the reality is like I involved in everything you know maybe in three years that
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might not be as much the case but trying to do any you know what someone's responsible for I think
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especially earlier careers just hard to I think increase really bad incentives if especially
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compensated PF compensated alpha that's better but becoming the MP&L the biggest ratio just
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you're just incentivized to people to pull on exposure which I think creates really bad incentives
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so that's one way to do it I've seen people do it they're pros and cons so that count their
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choice I just says if heard some people say you know if you're directly if you're compensated
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directly based on your P&L like they're just a very clear return on you spending more time and
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making more money for the farm so you know that's one perspective I think the one I've taken is
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closer to the other inspector which is one team on dream for lack of a better term you know everyone
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gets points there's a bonus pool but everyone gets point to some point there's a bonus pool that
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bonus pool is paid out there's kind of some range or set criteria of how many points each person gets
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maybe there's some flex to that I mean one way of her describe is you have kind of a base point
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level there's a bonus pool of points that's kind of jump all you know we do something something
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like that and then I think maybe the only other adder on top of that is I generally think
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earlier in the funds trajectory you know more points should the crew to be found out of the
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business and over time the share given to the investment team should increase pretty much every year
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until it maxes out at some point which you know I think based on industry data I've seen
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from primes I think is about 30% ends up being shared with the team I'm going for something more
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than that for a whole list of reasons but I kind of think that's kind of how I've seen people do it
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also gets really complicated as well because if you have a seed if if the founder has a lot of
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people do you pay people on you know just the extra off-eaping capital do you pay them if there's
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a seed you kind of ding them for the share and so I think we created the structure that just made
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it really simple which is just based on the whole P&L whether it's me or RLP's like people are paid
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on everything and we put it together for everyone in a very clear kind of excel sheet so they know
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the course or chart of the fund is this you're going to make this and then your points are this
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and they conflict the this as you expected to increase modestly over time so everyone's on the
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same page they kind of know where they're going to net out and I personally like that and it
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allows you to do instead of compensating people based on how they did you can compensate based on
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behaviors right so instead of someone 40 and all their great ideas that they find even if it's
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in a sector they don't have much experience and let's say someone else on the team the means look
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at the idea on the past or is probably better at researching those types of situations instead of
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that person hoarding it and then getting around to it when they have time they're incentivized to share
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and if the fund does better then they do better because the points are worth more and if I want to
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for example if someone you know does something let's say they we pass on something right there's
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no P&L generated I have this idea and on the analyst commits is me it is a terrible idea and they added
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a lot of what I think of one of my friends called my friends called for P&L but wasn't for this
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analyst kind of doing this analysis that maybe we realized as to make a huge mistake yeah we
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would have lost a lot of money that doesn't show up in P&L but I want to incentivize that I want
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someone to you know when they do good work that results in the firm making more money whether it's
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by making more money from their research people or if I dare idea or making more money from
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a boy in a mistake like on a company someone that's what comes the other year I don't want to look
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at the P&L and say this is you know what you did this is what you paid I want it to be able to
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incentivize the behaviors that I want I think doing it on a team basis and leaving it more flexible
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and not actually so we can measure analyst P&L they don't at some point in the future I might but
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I just want to be judging the analyst based on process non-anaptum for now at least I think as they
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get more mature in their experience as they think on more responsibility that might change but I think
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that's the right thing to do for a younger firm with the with people that I've still growing into
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their roles you said people like to see their number go up but obviously you're an example of
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somebody where that's not always enough to keep them around so when you're thinking about
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keeping the team around retaining talent and having continuity in the investment process how do
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you balance comp versus responsibility and also just the inevitability that people do want other
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things in life so this is somebody I feel passionate about so I there was nothing that my
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foreign employer could have done to keep me there's nothing and it's not it wasn't I think with them
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I just want to start a business like I I think this is interesting as well I think I wish that I
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they have told them so I wish that we just had a conversation like hey whether you want your life
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and how can I help you achieve that and I think because we didn't have that conversation
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he assumed that I get about money me that's harder for me to kind of share what I actually cared
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about which in my case was kind of working on things I love working on but also I think having
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the fund at some point or having my own investment firm at some point and so so really with the team
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what I've been trying to do is hey well a couple things one is you know I'm giving them can't
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it feed back about how I think they're doing you know if things aren't going well I try and give
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them feedback on that even if it's sometimes painful I asked them the same thing you know I asked
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them like what's important to them you know so the people that don't seem longer have had conversations
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like what do you want you know do you want to have your own fund one day do you want to have
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trade authority do you want like what would excite you like what's important to you in your life
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and everyone's answer is different I think the default is people want more money and there's
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certainly a handful of people that want that I think for a whole of the reasons we've probably
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attracted less people that are most focused on that which frankly I'm at BWF I don't like
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wrong because people is much and it's obviously important but everyone has different things so you
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want the people on the team has made it very clear to me that they're focused on having a good work
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work life balance because they have a family and they want to be more involved in their family and so
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I'm not going to you know well one thing we could in theory do so that's what the person's told me
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so you know instead of offering that person more money and more points if I'll entertain them maybe
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it's less doing that maybe more hiring another person to take a little off that right and so I
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think my view is you just kind of talk to people what's important to them and if there are things you
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can do that pre-knowization you don't want or don't put them in the roles that you think aren't
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beneficial to the firm you try and make it a good experience for them but everyone's different
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right and you have to listen and ask them I got the thing too is if someone wants to leave like
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I someone I don't want leave I certainly want to do what I can to to retain them and I'm of the
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mind that like you really shouldn't let anyone go over compensation it's talented because it's just
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the person's reasonable it just always makes sense to retain good talent and they usually don't ask
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for more than it would cost to replace them or more it was asked for more than more than the value
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they create they use they ask for instead of having 10 to 15 percent of that can I have 25% of
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that which to me is kind of a new brainer so so I think that that's kind of part of it the other
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part of it is like if someone wants to start their own fund like that's great I'm fine with that
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like I just want them to tell me and if they tell me different things right one is I can kind of
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cater their experience to try and make it more likely they can do that so they say hey you know
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HF I think I'll start a fund in five years you're like okay great um well you know what we think
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about how you can do that these are some of the skills I think you need at some point in which
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probably issues more of LPs you know we're I don't this I don't really care about growing the
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business beyond a certain point and so hopefully we're in a situation if if people like us where
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there's kind of excess demand versus what we have available and so you know I think this could
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actually be an exciting place for someone that eventually wants to start their own fund and as
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long as I know that the person's going to go at some point and we have an open dialogue I can
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plan for that I think we've tried by bringing in younger people you kind of have talent always
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you're growing internally so I expect it to be churn I don't want to keep anyone here against
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their will I think churn over a long period of time is healthy I do hope some people that
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are here will stay here forever um the reality is these businesses don't tend to last very long I
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hope we can be the exception but we'll see how that goes but I think it's really just about like
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listening to people trying to instead of projecting what you might want um if you were in this you
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just ask and so I think by doing that but you know what we say we're going to do by making it just
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a place where there's nothing no reason to leave that's the best we can do but ultimately if they
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want to leave because they want to do something else like I just hope they'll tell me so I can plan
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accordingly and then I'll put them in as best as the best position I can put them in so they can
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achieve what they want to achieve and if they do that uh they might in my goal or hope is that we
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have you alumni out there at some point that you know are successful because frankly it's really bad
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if we have alumni out there that aren't successful um or at least aren't doing something they really
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passionate about so when people go look at us or look to join us and they talk to people that
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I used to work with they're like oh yeah you know they were great I left his while after you
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just how this you we're just enabling people they're helping me achieve my dream and my vision
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what I want my life and you know I'm here to do that for them to agree for as long as our interests
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are aligned uh but then if they want to do something different that conflicts with I want to do
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um if there's a way to keep them and allow it to make exciting for them should do that but if
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they want to do something it's fun-mally different than what I want to do and it's consistent with my
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business um that's not gonna work and so you know what can I do to help you with that and want you
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to explore that and in the meantime as long as you see it will work hard for us and do good work you
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know you have the room to kind of take your time doing and so you know I don't know a lot of people
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that do that honestly my experience has been in the past and from what I know other places a little
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bit more combative where there's a little bit more of a tense employer employer relationship and
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I just fight over compensation and different stuff and and I hope that I'm gonna be able to avoid
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that I think it that becomes more relevant as people get older and as they start to have families
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and other considerations but for now it hasn't been an issue but but my hope is by just kind of being
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able to people by them by knowing them on their side and and things that work out here they want
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something different I'm happy to help to the Greg and like my hope is that we'll retain the people
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we want to retain for as long as we can and then that one they leave you know I'll have enough
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notice they can backfill are you systematizing the training process in any way so that there will be
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a sort of HF Academy process for when people join um that's a good question a little bit so
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I've probably worked I think like six people at this point that I've kind of trained and then
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I would say it really only been trained in my career by like two people one was kind of the
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second fund they worked at we're actually think about wake the training and then last one was
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fun one where I had this phenomenal training and so I did for respects and so any one thing that
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I did strategically is I wanted someone on the team that was upset as obsessed and excited
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about mentorship as I was and one of the the people we brought on I think is very good at that
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very passion about it and so there are aspects and and that person is also Frank the lot more
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organized than I am and so we have kind of one person who brought on recently and this is the
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first one that we're I'm not doing all the training that the personally out of the team that I
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think is going to be just a great mentor to others on a team he's doing about half the training
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on things that are more model based or things where I don't think I have as much a pair of
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advantage or frankly where you know that person that we have on the team is better than I am at
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stuff whereas I'm doing more judgment related training more call work related training which is
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something I'm particularly good at more just kind of higher level PM stuff and so so I've enabled
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I've kind of I think we've created a little bit of a mentorship culture where this people like
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around the office just teach you how things are right and so there's a process I think that the
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person I work with has created to some degree that he started to employ with the people that he's
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worked with but frankly I I have my process of doing things that I've narrowed down where I train
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people and I have a way to do that which I've done for a while but then I'd outsource now one of
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that to one of the people on the team that I think's quite good at that and that's frankly a little
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bit how that worked at my last firm as well as I thought worked well and so I'm kind of
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repricating out here but it's not like we have an instructor manual or someone shows up it's a little
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more it's not as unstructured as no process but it there's a little bit of a room that I've given
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to the other team member to do as he sees fit and for what I can tell so far it's it's gone really
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while there. Thanks for listening I hope you enjoyed this special bonus episode with at
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age of reflections as I said at the beginning this is just an excerpt from a longer conversation we
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had about the hedge fund industry and I highly recommend you check out that interview if you did
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like the interview please leave the show review wherever you get your podcasts it really helps the
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show until next time
Topics Covered
hedge fund management
compensation structure
analyst incentives
back office operations
investment team alignment
performance measurement
fund management industry
team compensation philosophy
volatile income management
analyst compensation strategies
P&L assessment
points sharing system
investment firm growth
employee retention strategies
financial industry insights