What’s Up THIS WEEK: ChatGPT HUGE Change! 🐦 Threads Catching Up. 📊 3rd Grade Level Marketing Works! | Ep. 425

Interactive Transcript

spk_0 Welcome to do this not that the podcast from marketers we share quick tips

spk_0 things you can do right now and then we add a little bit of chaos at the end

spk_0 of every episode we also keep it short like this intro let's check it out we

spk_0 are back for what's up this week from the do this not that podcast presented by

spk_0 Marigold is our short episode we break down what's going on in business

spk_0 marketing life and pop culture and then we solve our other episodes later in the

spk_0 week let's jump into it there is a lot that's been going on this week already so

spk_0 first off have you seen this chat GPT is rolling out instant check out what

spk_0 does that mean that open AI that's the parent company chat GPT is now starting

spk_0 to roll out it's not there yet but you're gonna start seeing it instant

spk_0 purchases directly when you are in chat GPT which means that you're going to be

spk_0 able to ask oh where can I get the newest lip gloss they're gonna pull up

spk_0 something from Glossier and you're going to be like okay check out right here and

spk_0 you're going to be able to buy it right in the entire chat window in one motion

spk_0 and this is starting to roll out now and they're partnering with Stripe to make

spk_0 this happen and this is a huge huge move for chat GPT I mean this is going

spk_0 right after Google and they're already going to be rolling out initially with

spk_0 Etsy sellers and then they're going to be onboarding all the Shopify merchants

spk_0 and the some of the first ones are going to be using it or Glossier skims

spk_0 spanks and Viori and so get ready for instant check out within chat GPT and if

spk_0 you're an e-commerce at all this is a game changer and then you'll be able to

spk_0 think about this on the B to B side as well for all sorts of stuff so it's all

spk_0 about staying on platform with chat GPT so that's pretty wild they're instant

spk_0 check out that's just rolling out now some other stuff that's pretty wild that I

spk_0 don't know how if I believe or whatever is that similar web did this massive

spk_0 study and what they found is that trafficking usage is now equal on X the old

spk_0 Twitter and threads that they have the same number of daily active users threads

spk_0 and X now I don't know I guess I believe it but I go on threads once in a while

spk_0 and I just don't see anything going on I have a page and the most wild thing

spk_0 about my page on threads is that I've never really followed people but it shows

spk_0 me following like 3,000 people because basically what they're doing is because

spk_0 it's owned by meadow which owns Instagram and whatever it's porting over

spk_0 everything from Instagram right into threads so I still don't feel like threads

spk_0 is as active as X but as a marketer we need to really start looking at threads

spk_0 differently if you're nothing about your market area nothing about your

spk_0 company page there you need to because it's only going to get bigger bigger

spk_0 and bigger even though I don't know really believe the I mean I believe the

spk_0 numbers but I don't believe the numbers whatever other stuff going on did you

spk_0 see perplexity you know that's one of the other big AI tools we all use they

spk_0 rolled out their comment browser for free worldwide so everybody uses Chrome as

spk_0 their browser whatever but now there's the comment browser from perplexity

spk_0 which is super cool because you've never used an AI browser which is this what

spk_0 it is it really doesn't enhance your experience on the web and I tried it out

spk_0 it is pretty awesome one of my favorite features is that let's say you go to a

spk_0 website and you put stuff in your shopping cart and you go to check out before

spk_0 you check out in this browser you would say find me any discount code possible

spk_0 for what it is that I'm buying and it will find if you instantly and I've done

spk_0 this and on places that's hard to find a discount code the comment browser will

spk_0 find you that discount code so this is a really cool hack as you go into the

spk_0 holiday season if you want to save some money so that's out there now from

spk_0 perplexity I saw this study which blew my mind and it's really sad pathetic

spk_0 state of affairs so unbalanced this week came out this study where they studied

spk_0 57 million conversions and 41 thousand different landing pages and websites and

spk_0 what they found was that I know you're about yeah I figured that but I didn't

spk_0 think this that simple copy okay converts way better than copy that is more

spk_0 complex right so literally says the research highlights that simpler language on

spk_0 landing pages tend to perform better meaning literally this pages written at a

spk_0 fifth to seventh grade level seen 11% conversion rate which is 56% higher than

spk_0 pages written at an eighth to ninth grade level and more than twice as effective as

spk_0 professional level writing oh that means they're all stupid or at least I am

spk_0 and basically what they're trying to tell us is that your conversion rate is

spk_0 going to drop the more difficult the words are on the page and they went this

spk_0 far unbounced it complex words with three or more syllables have a negative

spk_0 impact showing a 24.3% decrease in connection with conversion rates so you have

spk_0 to write like one word syllables talk to everybody like they're a doofus like me

spk_0 wow that is wild wild stuff the other big things going on Instagram is

spk_0 officially testing right now it's only in India but it's gonna come to the US

spk_0 shortly where they're changing over this is big they're replacing basically the

spk_0 home tab instead of just seeing whatever posts there are you know the static

spk_0 posts they're actually moving towards replacing the home tab with reels meaning

spk_0 that when you go on Instagram as opposed to just seeing whatever is there it could

spk_0 be a static image or not or whatever you're gonna go there and as the default

spk_0 you're gonna see short form video all right and they're doing this because that is

spk_0 what more and more they're saying people are consuming and according to

spk_0 meta that owns Instagram overall video watch time on Instagram is up 20% year

spk_0 over real year and reels make up over 50% of the time spent on the platform so if

spk_0 you're not number one focus on short form video for your content creation

spk_0 you're soon to be left out in wherever's bill all right so what's going on

spk_0 that's completely sort of useless and whatever I saw this announcement this is the

spk_0 most unnecessary announcement of all time I saw that cracker barrel after all

spk_0 the debacle that went on with their logo they shared publicly that they have

spk_0 parted ways with the firm profit which is the firm that helped them to do their

spk_0 refresh and logo stuff and it's not fair to that firm because cracker

spk_0 barrel reached out to them and say here's what we want to do we want a whole

spk_0 refresh we want to whatever okay and they made a nice logo nice whatever and

spk_0 then crackle barrel faced all the backlash that they got and they went backwards

spk_0 whatever and now this company publicly is being shown that they got let go which

spk_0 kind of sucks because did they really do anything wrong I don't know I didn't see

spk_0 what the RFP was but like I kind of feel like is that really their fault that

spk_0 there I don't know anyway by the way low key the chicken fried chicken cracker

spk_0 was really good all right other stuff that's going on Netflix I don't know what to

spk_0 do I started watching black rabbit which is the number one show right now in

spk_0 Netflix that's what Jude Law and Jason Bateman and I'm like one episode deep but

spk_0 it was so slow moving and I really want I'm like I was looking forward to this

spk_0 thing I'm like this is gonna be great but it's so slow moving I don't know if I

spk_0 have an image to keep watching should I keep watching somebody's got to tell me

spk_0 also going on on dance with the stars everybody's very bit into Robert

spk_0 Irwin that's the dude with all the animals he's on dance with the stars he's

spk_0 young he's like 21 or whatever and everybody's loving this guy he's an

spk_0 incredible dancer I don't know how he's so good at dancing when all he does is

spk_0 mess around with like crocodiles but they asked him straight up would you ever

spk_0 be on the bachelor who what did he say he said this he said hey I mean never

spk_0 say never that's big Robert Irwin on the bachelor would be something all

spk_0 these 21 so it's kind of young whatever other stuff going on pretty hyped

spk_0 about this nobody's gonna care but the TV show scrubs is coming back yes I

spk_0 was a great show Zach Braff and Donald Fazon where they're you know in that

spk_0 hospital whatever the entire original crews coming back they have started to

spk_0 work on this now it's months away very excited about this you all are awesome

spk_0 listen if you follow the show you leave it a review it circulates okay gets

spk_0 this thing out there so I get you're more nonsense with everybody you are very

spk_0 awesome keep it real and make it a great week later you did it you made it to

spk_0 the end but wait the party is not over listen I want to keep hanging out

spk_0 subscribe to this podcast and if it wasn't the worst podcast you've ever

spk_0 listened to give it a five star review why not but you know what I want to do

spk_0 even more with you go to guru media hub dot com and we can partner there you

spk_0 could find out about all of our free events all of our stuff and if you're

spk_0 epically bored go to jay shwettleson dot com and we could stay connected you

spk_0 could find my newsletter and everything else I got going on thanks for being

spk_0 here and hope you subscribe

What’s Up THIS WEEK: ChatGPT HUGE Change! 🐦 Threads Catching Up. 📊 3rd Grade Level Marketing Works! | Ep. 425

Interactive Transcript

Topics Covered

Related Episodes

584 - The 4 Fundamentals of Lasting Change: Start today and change your life with Molly Claire

Manifest Space: Intuitive Machines CEO on $800 Million Deal and Building a Lunar Communications Network 11/7/25

Bloomberg Businessweek Weekend: November 7th, 2025

Wayne Pays More: A Life in the Pawn Business with Wayne Cohen

Share Episode