Business
Episode 491: Jay "Jeezy" Jenkins: The $4M Bet That Built an Empire + His 7-Question Mentor Method
In Episode 491, Jay 'Jeezy' Jenkins shares his journey from hustling in his youth to becoming a successful entrepreneur and music icon. He discusses the pivotal $4 million bet that helped hi...
Episode 491: Jay "Jeezy" Jenkins: The $4M Bet That Built an Empire + His 7-Question Mentor Method
Business •
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Interactive Transcript
spk_0
I got his Tony Robbins you're listening to habits and hustle crush it
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All right you guys today we have a special guest on the show he goes by GZ right young GZ right as my husband told me yeah
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Right and
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First of all face fuck up on the show. We're gonna talk about all your business ventures your new biggest project in Vegas
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So thank you for being on the show
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Mm-hmm, like Ram of course. We do this thing on the podcast. We take healthy performance shots
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They're called magic mine and they're like kind of to keep you like focused and they're to all healthy stuff
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So it's like ashwagand are you into health at all? Yes, I'm sure okay do exercise your big workout person
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Okay, so then you'd like these so they're basically we just like shake them
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We like do a quick cheers and then we're off to the races
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So it's just a bunch of like healthy ingredients to keep you like on point you're gonna you're gonna know in two seconds
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It's good. It's actually really good
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It is good and it is good right and now you're gonna be super alert and super focused for the rest of the show
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All right, so I wanted to ask you where did you even get the name GZ from?
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Well growing up there was the era where a New Orleans
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Raps indicate there was called cash money was taking over the world and there was like where little Wayne came from and all these guys
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And they had these nicknames like BG and Jizzle and all that stuff and around that time
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I was becoming a hot boy because I was actually like hustling and
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Getting my first entrepreneur job on and the people in my neighborhood
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You just call me GZ because of my voice like my name is Jay
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Right call me GZ because I was like my hood slang name
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And it just kind of fit when I started to do music because it's like what are they calling you?
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I'm like GZ and I just and at the time people were putting young
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On their rap names right right right but young GZ together. That's how I came up with young GZ. I love that
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Okay, what like you are you're kind of known for being very entrepreneurial right?
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So you kind of have you have the music side to you and you have the business side
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Mm-hmm
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Can you talk about like what was your first entrepreneurial endeavor?
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I think I had one job before
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Actually worked with my uncle
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I had a job of McDonald's for like
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Five hours. They put me on the fries and I was out of there really yeah, no serious. What how old were you?
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Maybe about 14 15 and you just hated it
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I mean it just because I understood right then and they I couldn't work for anyone right that wasn't who I was and
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No disrespect to nobody that does I just understood what I was trying to do my first entrepreneurial job was
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cutting
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lawns in a neighborhood
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Had a lot more than I bought spent about $20 for it
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Yeah, my uncle helped me fix it up and I would take me in my little crew
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We used to go around cut people's y'all to five dollars ten dollars stuff like that
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Like my first thing I have money and then if you know anything about the South and Georgia
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Watermelons are a big thing. So I would go out and get these trucks with my uncles and we would throw a watermelons
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So you would go out in the field and you pick watermelons and you throw them throw them thrown back into the end up on the truck
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And you just keep that going then you go inside of the road and you sell the watermelons. How much did you sell them for?
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I mean I make like $20 a day really yeah, okay, so I can't wait would you sell for $20?
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Well, I would make $20. Right how much would you sell to make the $20?
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Like we picked you know, maybe
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100 watermelons a day. That's a lot of watermelons
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Yeah, and then you might not sell them all but you might sell something here at this place
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Some here there when you get done. They would just pay everybody
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But it would be why I say entrepreneur because it was my uncle's company. Yeah, so to speak
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I don't even think he probably had a tax ID, but that's how it was getting paid and
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And that's like my first thing and then coming up the first entrepreneur's I really knew what musicians and then the local
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Hustles in my neighborhood, so
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Hustle was like
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It was like a family thing me and like it just
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Environment was in it was natural to hustle and so I kind of got into that early on like my aunt's hustles
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My uncle's hustles like it was just like a thing right and I just got into it and I was good at it
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So once I picked that up I was off to the entrepreneur race
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Like I just understood like okay, this is the way. I'm not gonna stick with it
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But I just need to use just to get to the next place which was music
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But I was hustling pretty much on my teenage years right and just kind of carried through
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Yeah, right. You don't even know any different because that's how you always were yeah, but I mean it was like a thing
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Yeah, you know you grow up in this small town
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You know all the police people didn't know your aunties your uncles
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So you're a good kid, but they just noticed your hustling
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So you're not out here causing any trouble so you can't I kind of you know hustle on my aunties front porch
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So right that's where the song came from had the rest of the amps in my auntie's house because that was like a troop
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My auntie is my hustling partner
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I was also the guy that I should get the money. She's to put it up for me put in her bra
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I'll put in her
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Put on their mattress or whatever as she's to do these car games like on the weekends and all the people that came
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To the car games they were putting much my clients. So I had this tight ecosystem of people that I really trusted
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They were like, you know, let me use their car because I was given this and it was come like you know and you know
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Come over house and hang out all weekend
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But you know they were spending a couple hundred dollars with me, and I was just like learning how to like make this
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Ecosystem said I was like my first company. I would say I built like it was very lucrative country company for me to be that
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And you were like really young at that. Yeah, I was like 1415. Yeah, yeah, and then wait
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So like for the even for the music stuff like that's like a hard business
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I mean, I don't know you probably don't know this but I used to be in the music world
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I used to run marketing for BMG music a long time ago as though many years ago
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Mm-hmm before I got into all these other things
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But and I know how hard it is to get signed to labels to stay on a label to get you know to to the whole music world is and
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It's so different even today back then is even more difficult in my opinion in some ways
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How did you kind of go from you know doing what you're doing then to getting signed and who signed you like it?
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Can you let it give me the origin and like the evolution of how you even because it is the most people who know know
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But people who don't know don't know it's a very difficult business. Well, the first thing is like music was my like
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It was my like my escape like I listen music every month of post-school every
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There got out of school like literally all day, but I learned from the music
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So I just actually it was like a course like a college course
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Like I just listened to music to learn it wasn't the same rate same while listening to podcasts
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They are literally listening to four five six different podcasts throughout the day
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Right just to kind of get in for me just to kind of learn things. Yeah, I'm just fun. I just have to get it
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You know, I mean it fulfills me and I used to listen to music
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But I almost immediately understood that I was learning because I would get in the situation to be like hold on
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What do two-pots say? Okay, and I would apply it and it was working and I was learning that a lot of people that were
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Around they were kind of stuck you know just on the on the hamster wheel of just what was going on
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But there wasn't thinking outside the box because they were just hearing the music and not visualizing where can't with it
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I was like oh you can you know and that's how I was
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Applying it to my day. So music was very important to me and when I was
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Doing what I was doing hustling. I just you know, I saw a lot of things happen to a lot of good people
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And I was just like okay, I can't get stuck in this because I see that there's really no winning it
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And the thing that I was able to do was I was able to use my
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Street you know street smarts. Yeah, and and just my Savoy Ferret to
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convince older people that I knew these other people
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That I can go get them something too and we can work this out. So that was like my mo
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I would be around all the older guys and I would get their money and be like give me two three days
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I'll be back and go out of town
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But literally already had what they was looking for
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I just went on my grandma's house and watch TV and play video games too and that was my emmost
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I built up a level of trust and
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All this by listening to music because I was learning through the coast
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so
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As it went on and I started getting to like these situations where they were like for deaf and and you know freedom of
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You know jail and I was just like okay, this is not gonna work. I got to figure out a pivot out of this
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And around that time is when the cash money's and the no limits and all this stuff is taking off and I was like well
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Maybe I could do that. So I immediately went out and bought studio equipment when it starts sign people in the neighborhood
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And try to put them um, you know, in position to be rap superstogues. I wanted to be the CEO
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That was my thing. I wanted to be the baby or the slim of the you know of my thing, you know
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What I learned quickly, you know, I spent lots of money for young age
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You know, I spent millions of dollars to try to put people on my of my money of your own money
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my own money and
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It didn't work out and then I was broke because all the some of my artists went to prison some of them got locked up for murder cases and so and so for
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And I'm sitting in this studio because I really don't got nowhere to stay at this point because I don't
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Put all my money into this so this nice apartment I had and these nice cars
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I had they all gone now because I'm trying to stay afloat and my man looks at me goes man
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You might as well do it like it's your life. You're I had living this stuff and I was just like you know what?
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And I just started on this mission to do it and I just started to get in to start making music
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From the ground up. I'm of course it took like 10 years
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And I had to kind of get myself real adjusted and just and I had to hustle even harder because now I'm supporting my own career
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Right. Wow. So you did the opposite of what everybody else does. Yeah
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So you went from like running the country company and trying to like be like managing all these people
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Which was a blessing because now yeah now you understand the business. I'm not a run it
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You know, I think that's what a lot of people miss when I'm like sitting around listening to stuff
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I go let's do that and they like how you know because I've already did it 30 different times
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So I know that and also that's why so many artists get in such trouble because they don't understand the business side of the business
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And how things work and how things you got on the back end of stuff
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So if you're coming with that kind of street sadness and business acumen
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You're just ahead of the game right there and a lot of the ways and it's the same it's the same savvy that you know
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Help me secure like deals that you wouldn't know them to get because I were going these situations
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And and I would be in these company meetings and I would just watch people just being disarray like just
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Frantic and I'm like why do you like I'm coming from a game with the fresh is you know a freedom of jail
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Life for death. So those are the consequences, but you still got to play the game right
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So from sitting in the boardroom and everybody panic and I'm like what's the worst happening lose your job
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Exactly everybody calm down
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You know what I'm saying that's so fresh you know think clear through the chaos
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It's like what's what's the best route or how can we execute this in a way because the thing that people don't understand
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Is it's just like there's no wrong way education costs even if it doesn't work you learn you know
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And I made decisions that caused me me he's a dollar and I made decision that they didn't cause me anything
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But education still calls and I'm grateful for all the times that I was in situations because you got to think it's all
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It's all strategy, you know, I'm saying like when you when you're coming from where I came from is just like
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I just look at it like I'm standing on my auntie's porch
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How can I get to this from this mailbox on the front porch to where I need to go how many steps is that in life?
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And when you go back and you just retrace all your steps
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Yeah, miss haps you had let ups let downs that you know
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Yeah, it's not what you didn't even know how you just don't get to the next meal, but you made it through so knowing that
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In this world at this time, I don't really worry about much because I know if I don't have the answers
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I built up a network of people that I can really call and have real conversations with about things that I need to navigate or
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Strategy and then very respected people, but I think they see a lot of me, you know, what they saw themselves when they're far
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Yeah, do you have like one mentor or one person that kind of is your like like guide that helps you with this stuff?
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I got a gang of like
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Board I got a board of directors. It's insane. That's oh my gosh. It's insane. It's like you wouldn't I mean it's just like
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And I don't react to the name because people like, you know, but it's Tony Robbins the Robin Sherman's just the Robin the Robert Green
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He's just the D the exact I love Robert Green. Yeah, I was actually it's great in fact actually
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I'm very good friends with him and
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He's running a new book. It's almost finished. You know, but this I was just gonna say to you
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Do you know the book for you at laws of power because you would probably love it
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I really tapped in him for the law of attraction though a lot of that that well the well
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He's got a billion of laws of human nature and the mastery so many. That's why I really tapped in from yeah
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You know, I'm saying and me and Robbie used to literally when I was home in LA
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We used to get up like once a month go to the LA fitness club and have a tea and really? Yeah, I love it
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You know, I'm saying just have real you know, you help me out with stuff with my son and
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Give me some advice. I give him some advice about culture, but like me and Robert like we hang out. Yeah, he's like me too
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I think great. He's brilliant. I love that. Yeah, so then how did I mean like also have you seen that John Maxwell to love John?
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Oh, I don't know John Maxwell. He's amazing
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He's one of the he said one. I know like I've seen his name all the time
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I've ever seen his communication skills
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Because I see his clips sometimes and I do I like his perspective. Yeah, I should reach out to him to me on the show
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Another one is Lewis house. I love Lewis. Oh, I know Lewis. That's my guy. Yeah, Lewis is a great. Have you been on the show yet?
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Yeah, I'm talking to Lewis all the time. Yeah, he's a great guy. He's a nice guy
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Who else we probably have a lot of mutual friends actually? I mean you name them all, but that's the thing
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I mean, when something became an author that opened a lot of doors to but I really love Robin Sherman as well
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He's great. Yeah, Dave Gibson's another amazing way. He's he's yeah, so I have a lot of
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Resources when it comes to that, but these are real relationships
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But they're my boy of devices like they know it's like I can call Tony Robbins to be like, hey, he's like laying on me
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GZ
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But he'll call me about stuff too, and I respect that you know, I'm saying, but you got to understand like you take that and you flip it back when I came from the streets
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Like I'll talk to the guys that were in that position in the streets the same way like they they actually got advice for me
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I was gonna say do you have like a group of people that you mentor? Of course. Yeah, yeah, I got programs
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Young CEO program with the Urban League the Urban League of Georgia, great Georgia
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I got my street dreams foundation, so we got a lot of stuff there, and then you know, I just do my own mentor like as far as culture wise
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I'm not a I'm not a what would I say I'm not a
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role model, you know, I'm saying I'm not that but I do have a set of skills like the guy said on the transporter
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Yeah, yeah
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When it comes to living life that I'm very serious about and I don't mind
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Sharing the information because I know it changed my life, you know
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What are some of the skills that the set of skills that you live by um that you're that you live by your
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I think it's a skill okay, I think it's a skill set, you know, I'm saying and I think that it will get you
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It's a it's a slow grind, but it will get you farther than anything
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Because you never know how much your past will affect you until 10 years later and people go
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He was that way 10 years ago. He's jesus. He he's solid. You need that, you know for people to trust you
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You know to let you into the world
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I have people like because I had you know, I was rough around the edges
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So I had a lot of things that you know, I was in proud of but people know that deep down inside
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I was still a good person and they would say that you know, it's like you know, he just came from a you know rough beginnings
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But he's he's actually you know, he's a great person. Just sit down and talk to him and they helped me out a lot because
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It was one time I was like getting banned in radio stations. I couldn't even come in and promote my projects
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Really? Yeah, just because of the things that I was affiliated with the people who are you know, just like oh my god
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Like he's terrible, but I was just caught up in the situation and I was also trying to help
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These misfits navigate
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Stuff because I just was the one that saw around the cone. I was the prophet right I was like guys like we can we can do something
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But this I mean it's bad now. There's a little good, you know, nobody likes it
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Yeah, yeah, but we can we can make this something great
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And I think that that I was the voice of reason, you know and also perseverance like so how did you just like so
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If one of your skills now is integrity, how did you kind of go from where you were to where you've become where now
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You're kind of known for being someone with integrity and someone who's a good person
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Uh staying curious, right and also
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Not being afraid to like take outside of the box, you know, I'm saying like I'll do things that people like last year
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Took a trip to Italy a solo trip, you know by myself
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And just really wanted to go and just find myself and get sent it
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But in the middle of that, you know, I call Robert Sherman. I don't know if you know his books. He did
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Demo so does Ferrari five a.m. Club. He has had a new book coming out like the wealth and money can't buy something like that
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Yeah, but I just actually
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Called him. I was like, yo, you gonna be in Tuscan in your Wednesdays like I'm here
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I was like I'll be there I'll be there to do them when come by the house when by his house
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Set out with him by his pool looked at his you know
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Why I'm vignain and we just set up there and talking I was like yeah, I got seven questions
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We got this conversation. I was like you mind if I break out my pad. He's like no
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And we just sat there and he just answered all my questions and they got so good
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He took my pad and start writing down his own answers like what about this? What about that?
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I know what he charges people to mentor them and he asked me he was like um
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Because you know, we had lunch so we had all this food and he was like where are your people?
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And I was like I came by myself my spirit told me to come see now talk to you and you looked at me
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Said you're very brave. I never thought about it. I just got on the plane because I wanted to talk to him
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And ask some things I was trying to work through but to me that's like just thinking outside the box
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That's amazing. You just like one day or you're just thought you know, I'm gonna go to Tuscan
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Yeah, I'm gonna plane and ask him seven questions. That's it. Did you have the seven questions?
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No, I did can you share one of the questions? Oh, it was actually about speaking
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Oh, speaking. Yeah, one of the questions was about speaking like because I want to get into speaking right
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So I just wanted to talk to him about what his process was to get to where yeah
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Yeah, and he's just gave me the whole breakdown
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And I structure how I set up where I need to start
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What are the punch lines? How do you come on the stage? What's the policy you take? How do you get people into it?
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How do you make everybody clap to get on the same like he's just gave me this hold and eat with the writing it down
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And the same thing with John Maxwell, you know, I'm saying with seven questions and he loved that
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You know, actually I got that from John Maxwell really yeah to come with seven questions and they better be good
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Better be good and I got different John
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So when I got with John, I was like John I got seven questions for you just
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He just was laughing. He's like my friend. You're so good at this and I was like, yo, I need to answer
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We became like really close
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What was the one question you asked John Maxwell? Oh, I asked him about
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Music to entrepreneurship because John was a pastor
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Mm-hmm, and he ended up being um leader for leaders like what he does now is leadership
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And I asked him how do you go? I said how do you leave from one thing they go to the next thing
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And he said you don't leave something you go to something
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So you're not leaving music you going to just new life you want to go to that always be there
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But you're not leaving it so don't
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Putting your mind that you're leaving something because you feel like you're losing something
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But you're not you actually just going to something else and that's okay
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That's a really good reframe actually
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And TD Jax was the same thing because his entrepreneurship is like I love him and I'm like I'm like bishop
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He's great explaining me this and he was just like
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um
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He said well the reason you messed up brother G's he's like talking is because you're putting this stick on me you judge me
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Because I'm a bishop, but I was an entrepreneur first how about that so I could be two things
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That's right exactly and I'm just like oh
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Okay, it's true. Yeah, but I mean you know coming from when you come from it just like the mentality is either
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It's sad to say yeah, because you don't feel like you can do
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Don't think things you know, I'm saying it's almost a miracle to do one thing great
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But it's just like when you can do two things great, but I think you should give yourself that grace and understand like anything's possible
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You were already I think this was also it sounds to me that like you seek
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People who are that you kind of respect and admire and try to like lean something from that like learn something
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From these people and I like this idea. I just learned that like I was as you were talking
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I'm like this idea of doing seven questions. It's very focused and it keeps you focused and on point
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And then like people know like there's like kind of like a structure right where you can like kind of stay within
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So it's you can learn more they know that's a very good thing. It's intentional. You're not rambling
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It's intentional exactly. I think that's a really good point for anybody who's listening because I don't like for me even for a lot of people
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Right like you have people who reach out to you and they don't even know what they want to do or what they want to talk about
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And then it's like it's left on the person to figure it out for them
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But if I think people would have a lot more success if they
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Approach somebody with like I have five questions for you. I have it's an intentional amount of things
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But also taking the intentional time to get to the point where you can't ask
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Having the clarity taking the time and like really you know diving in and not like rushing the process of like
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Just because you know this person when I asked him like I thought about this testing the trip for a while
spk_0
And I was like, you know, I really need to go get some time in with him
spk_0
And I want to want to talk to him and I also want to see where he's doing that. I don't understand
spk_0
I've been to a lot of people's houses, but when I got to his house
spk_0
I clearly understood what was going on
spk_0
I've never seen that type of beauty on my life really
spk_0
Oh, no ever
spk_0
It's just like the rolling hills the wiring thing is the olive trees the mountain top with the snow and like this is his view
spk_0
Wow, and I'm just going like and
spk_0
When I left I clearly understood
spk_0
There's a difference between living in the quality of life
spk_0
That's a good one too. You know, I'm saying like it was clearly a difference and I'm going like oh, okay
spk_0
Because sometimes we get caught up in the wrong things based on our environment
spk_0
We think they're having the right car or the right jet or the right dish or the right dad
spk_0
It's the thing but it doesn't change the quality of life
spk_0
I can see why he's writing the type of books. He's right
spk_0
I'm looking at the room that he's sitting in why he's writing them going like how could you not
spk_0
Right exactly right is so much inspiration there and I just I remember leaving and telling my
spk_0
My one of my business partners at the time like sell all the car sell. He's like what is going on?
spk_0
I don't need it, you know saying uh because I was like I'm cool like I'm I want to live with something like
spk_0
You know, I actually want to get a place over here to ask any like I want to do
spk_0
I even move there one thousand percent when soon really
spk_0
It's happening. I love that so you're basically you make like that's I like but that's what's good about this stuff
spk_0
Because it's one thing if you just do that and just have these ideas and don't don't really act on them right
spk_0
But you're actually you take it to the next like I think that's where people get stuck right
spk_0
They don't take action. We got it has to be a part of your your
spk_0
Not everyone can move to I know not everyone can move to Tuscany but whatever it is
spk_0
It doesn't matter, you know, I'll decide a town, you know, I'm saying whatever yeah, but it's just like you got a environment
spk_0
You got to inspire to do it and you got to know how you
spk_0
Want to live your life like what really matters you know saying and that matters to me because I know what type of state of mind
spk_0
That will put me in mm-hmm. No pieces like something. I mean coming from chaos, you know, you don't you won't you wouldn't want peace
spk_0
If you didn't come from chaos
spk_0
And like to me like the end goal is peace is like to be somewhere where I'm great. I'm good
spk_0
My focus is world class. I'm not just thinking like, you know, just neighborhood or city stuff or you know, you know
spk_0
Just being in the United States. It's like it's such a world out there
spk_0
Huge world I know and there are people that really want to help you and really want to point to you and this stuff that they can
spk_0
Actually like, you know
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Help you to understand because it's just like a world class view of things right and it's like
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For a person like myself who's pouring back into my culture. I want to have a world class view
spk_0
So when I'm having these conversations while I'm doing these speaking engagements
spk_0
I'm thinking in coming from a world class level
spk_0
So I'm not just giving you this stuff. This just you know, cookie cutter because I feel like I have a voice
spk_0
It's like now I'm actually going out and doing the work right I'm having the conversation. I'm doing the research
spk_0
I'm taking the time to go have the solid to to come up with these business plans like I've done
spk_0
great business deals just on the surface. I mean, I
spk_0
bought and sold aviancicola to pro no record, you know, I've done
spk_0
Crazy real estate deals. I was the best you give me an example of your most profitable most lucrative business
spk_0
I would say aviancicola. Yeah, I'm set out to my mentor and business partner Ken Austin
spk_0
He sold net jets to war on Buffett and he started aviancicola and built it. I came in
spk_0
He had the top. I was like, can you just need to bottom and he's like what do you mean?
spk_0
I was like where you have all these high-end hotels and have all this thing, but you don't have culture
spk_0
And he's like tell me about it and I told him I'll tell you about it, but I'm gonna need some equity
spk_0
Really, I didn't know you were even involved in that deal. Yeah, I was his partner. I had stock share every day
spk_0
That was in my notes. I didn't know I did. Yeah, yeah, that's a really good one. I mean, yeah
spk_0
I mean, I think it was so I had to kind of sit down and think about that I wanted to make music anymore
spk_0
I was like, hmm, this was different
spk_0
You know, I'm saying because it was like
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You know probably one of the
spk_0
Because the congressman's I had outside of music yeah outside of touring and I loved it
spk_0
I understood it, but you got to go back to the hustler mentality
spk_0
I knew how to you know mobilize people on the block
spk_0
And I knew how to make things hot and I knew how to navigate things
spk_0
So I understood it by being in that environment. I was in all the clubs before I was doing music
spk_0
I watched it like I watched
spk_0
Literally watch when Patron took off meaning like I was in the conversation
spk_0
Like I was standing right there when the guy said hey, we don't have any more 1800s. We got patron
spk_0
I looked at my man. He was like they just do that and I watched it go from that moment to the world
spk_0
Because that's how much of a grip we had on culture
spk_0
You know, that's amazing. I literally looked at it. I saw it. Moette Rose same thing. They'll tell you that
spk_0
Moette to tell you that we did that nobody was holding bottles in the club and all that and I'm just saying that's
spk_0
A minute way of thinking about it, but I'm saying it's not actually I think it's a great way of looking at it
spk_0
But I'm looking at it from a world-class level of you see that go from culture to mainstream
spk_0
But I'm looking at it and I'm seeing oh all you got to do is stand beside it and do this or that and people will be like
spk_0
Okay, that's the new thing. That's what we're doing and I think that that's what I brought to Avion
spk_0
It was like how do you mobilize a group of people to like something at one time and that's the skill set
spk_0
I had you know, that's another skill set mobilized
spk_0
You know, I'm saying you can't most people can't get people together
spk_0
I knew that coming up early on
spk_0
I'm making these songs and I'm feeling the rena's I'm doing tours with Jay Z
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Rihanna and all these people
spk_0
But people are reciting every word that I'm saying for our hour and a half every word right?
spk_0
You tell me we're president you're gonna get to go up there say any speech that people are going to recite for our hour and a half
spk_0
That's right
spk_0
That's that's power
spk_0
That is and that's the difference because when I got into the music game
spk_0
It wasn't about the money understood almost instantly that it was a position to leadership
spk_0
Now what am I gonna do with this leadership because I was already leading when I was in my other environment
spk_0
Because I went to toughest I didn't have to be but I was the smartest
spk_0
That's 100% true
spk_0
That's that's such a good point
spk_0
What do you think it is about your personality that you because I think what you just said like it's kind of like a mobile like
spk_0
Mobilizing can building community getting people to like do what you want that's a really
spk_0
Like very very particular skill set that most people cannot do right either you have
spk_0
I don't think that's even something that's necessarily you can't teach somebody that
spk_0
I think you either have that or you don't I think it's in your heart. It is I think so too
spk_0
Yeah, I think it's like your heart because people
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When I mean by it's in your heart is like you got the heart to
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Love and protect people
spk_0
But then you got the heart to face anything you feel this like courage and bright bravery like you're fearless
spk_0
Yeah, you already because in my mind back then I was ready to die for it
spk_0
I was like my I was like Malcolm X like whatever. Let's do it right as you
spk_0
Getting to get knowledge like well, I don't have to think about like that, but let me just
spk_0
You know work on myself so that I can be the best version of myself
spk_0
So now I have emotional intelligence. I don't get upset about things because me getting upset about things
spk_0
Could shift everything because everybody's gonna move my energy and back then my energy was like really in the streets
spk_0
So I can turn no half of the world against half of the world
spk_0
Imagine that like I can literally do that
spk_0
You know, I'm saying just because I got up to say you know what I don't like that person or that and wherever I put that energy
spk_0
You're talking about a whole coast of people that's gonna align with that because they're allowing with me
spk_0
And once I started to understand how I'm like okay, well, how can I use this for you know for good right?
spk_0
But that's not a popular decision
spk_0
So I had to fight through that because now people looking at you like well
spk_0
How you lead us to this point, but then you want to switch up and do something to positive this doesn't make sense
spk_0
But the people who understood the bigger vision stayed around the people who didn't they fell to the waist side
spk_0
That's okay, but now I'm in a different place and my focus is different and my vision is different and do I care
spk_0
Myself is different because this is what I was working on the whole time because I understood that once I got to this position
spk_0
That I can do world-class things and not just things where it's like you know
spk_0
He did a you know, I would hate to just be this person who just made great music that would just
spk_0
Tell me up right home my kids just to know that I just made great songs. I mean we all do
spk_0
You know when I think about Bob Marley, it's just like look at all the gravy did though
spk_0
Right, so you want to be much more robust and like kind of well rounded
spk_0
We're in the size man. It's why come right yeah, so what's your main focus now? So you've kind of a you've had a lot of
spk_0
Evolutions right like you had that well, I didn't know about the avion one. Is there another one?
spk_0
What's another one that's really big?
spk_0
Defiance fuel which was
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Athletes water and we did
spk_0
Defiance oh defiance crew. Okay, you have an energy drink though now called it
spk_0
You didn't bring me one though. Yeah, I said a problem once with this coffee. So Ed's is
spk_0
It's an energy drink that also doubles as a mixer. Okay, so we coming for rare bull. Let him know
spk_0
Yeah, I'll tell them
spk_0
We also um, you know right now is just like you know, we just did the book
spk_0
adversity for sale New York time bestseller
spk_0
Congratulations. Thank you. That's something I always wanted so that worked out for the best right now
spk_0
My focus for this year and the rest of 20s or the rest of 25 has been on you know
spk_0
This tour that I wanted to do that was a vision of mine
spk_0
That I wanted to elevate my culture with which was an orchestra tour. That's so great
spk_0
I saw that that's like a hundred piece orchestra, right?
spk_0
Well, that's the one that we bring it to Vegas
spk_0
So the one we just took around the southeast in the Midwest was a 30 something piece. Oh wow
spk_0
And a black tie event sold out totally it was one of the most
spk_0
Just amazing experiences. I've been a part of and I wanted to bring it out to the west coast
spk_0
So we just got a residency. We're planning Hollywood right and we're doing um the masquerade
spk_0
On November 31st. I mean October 31st November 1st those are the two days that
spk_0
And then we're doing the nutcracker on the 19th and the 21st of
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December and this is a planning Hollywood and it's also the 20 year anniversary of my first album
spk_0
Which is third motivation 101 that came out in 05 and I'm bringing a hundred and one piece orchestra
spk_0
So I'll tell you the color of Noah's orchestra. Wow. I'm black stone
spk_0
Derek Hodges and on my birthday. I don't know when this is Aaron
spk_0
I'm actually releasing a mixtape slash album with DJ drama slas album with DJ drama
spk_0
It's called still snowing and I'm just releasing on the 28th September. I don't know when this is air
spk_0
And also
spk_0
DJ drama and I this is how I got on by pressing up mixtapes and giving them out
spk_0
It's how I built my career. That's well that's how all and that's how everyone builds their career
spk_0
You actually gave out all the mixtapes. Yeah for freedom like yeah, you're probably going around the street
spk_0
And how many do you think you gave away about a half of me a half a million for sure
spk_0
Yeah, how much of that cost just to make a hundred and a million sort of half a million mixtapes probably cost you like
spk_0
100,000 even back then I probably
spk_0
Between that and my first time I probably spent about four million dollars really yeah
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And you're only like because at that point you had no
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And that's why I tell anyone to bet on themselves because I watch people sit there budget things out
spk_0
And I'm just like I don't even think like that. Let's go
spk_0
Really tell me how you so tell us how you think tell us how we pop people shit. There's no
spk_0
Bottom line on it. You'll just spend how much it needs to be spent
spk_0
But I'm not just spending like a maniac
spk_0
I'm definitely thinking about what I'm doing, but I'm not
spk_0
Cutting any corners when it caught when it comes to my legacy my future and changing the quality of life for the people around me
spk_0
Because you have to take the risk. Yeah, and if you count and peanuts and you trying to make you're not taking her risk
spk_0
You have to break the glass. Hillin how you gonna do that by spending your own?
spk_0
I've never took anybody's money when I made my records when I was signed to dev jam
spk_0
I paid for my own records and then I get my money back
spk_0
But it's just like because if I get your money
spk_0
Then I might treat like it's free money
spk_0
But if I'm still with my money, I'm gonna work. You're gonna work
spk_0
Only wouldn't know a value of a dollar is this when it's your money, right? Yeah, and of course you're gonna save when you can
spk_0
But it's just like you know some people like you know, I got
spk_0
Hunts down dollars. I'm gonna you know invest in in this and I'm like, yeah
spk_0
But you know if you got 250 let's go
spk_0
That's right. What's the difference like it's all the same. What did you spend the four million on?
spk_0
So you got the mix the mix tapes about a half a million
spk_0
tapes. Yeah, that's great. What else? I mean, you know
spk_0
producers studio time
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Marketing videos
spk_0
What kind of marketing back then did you do?
spk_0
Well the biggest thing was the snowman marketing
spk_0
Which is my alias snowman and um because the only competition I got is frosty. We gonna get it to that
spk_0
Um, but um
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I branded myself
spk_0
With snowman and making all these t-shirts where I gave away these snowman t-shirts to promote my album
spk_0
That was hundreds of thousand dollars because a lot of t-shirts
spk_0
However these same t-shirts
spk_0
CNN or the high schools in middle schools banned the t-shirts and CNN made a report about it really
spk_0
Yeah, it was it was a big deal
spk_0
Yeah, well with the t-shirts just frosty you said and
spk_0
Well the snowman was on the t-shirts of my emblem of it, but they were saying what it represented
spk_0
And they thought it represented like drug dealing street stuff and all really. Yeah, that's the best pressure you ever got
spk_0
Best press. Yeah, that's pressure back then also seeing it was a big deal
spk_0
Well, other press I ever got was um when I was coming around I was doing my work and um
spk_0
I actually um made this song on my third album called my president's black
spk_0
And it blew up right around the time
spk_0
Obama was running for president
spk_0
For president. Yeah, and I did all these campaigns where I was
spk_0
Written all these buses and bringing all these people in for the neighborhood to vote
spk_0
And I did it with the radio station and had lawyers going to the neighborhoods to talk to people
spk_0
There was convicted fellows to tell them they could still vote and boom it just became this cultural classic
spk_0
And I got invited to a correspondence dinner when I got there
spk_0
The secret service told my security. I can't come in clearly because of my past
spk_0
You know what I'm saying right and I felt the way because I bought a time for it too. I was like I was ready
spk_0
And they told me I couldn't come in and um
spk_0
You know, I kind of left for my head down and I was on touring Europe about about four years later
spk_0
My mom called me. She's like, baby. She's like, oh, mom is your shot as y'all last night
spk_0
I was like, you don't mess with me. She's like I'm gonna see you get your sister to send it to you
spk_0
And he said on my first term I sang out green. This is at a chorus one. It's dinner
spk_0
He said my second term. I'm singing young GZ. Michelle likes that and I'll just like
spk_0
My god really yeah, so that was uh, I was definitely a big moment. Yeah, that was great press about him
spk_0
That's great press. Yeah
spk_0
Yeah, and he actually wrote me a letter. It was weird
spk_0
Yeah, what did I say I did a documentary so I've been in executive producer on a lot of documentaries
spk_0
And I did this documentary on Hulu called um hit pop in the White House
spk_0
And I kind of told this story and talked about you know all the stuff I did for him and he's roaming this letter
spk_0
I'm on of my guys call me. He's like, hey man. I wonder where bomb is guys. It's calm. He wants to add you as some young lady
spk_0
Don't give it to him
spk_0
Like becoming a peak me up. He's like, God think it's good
spk_0
Don't keep it to you right
spk_0
Because I didn't know what was going on
spk_0
And I get it and I open it up and it's a letter and it's especially like man
spk_0
Just thank you for everything you don't for the culture your people and and we appreciate you
spk_0
And thank you for everything you know for me and I was just like wow
spk_0
Yeah, I'm gonna put my wall. It was like it was a big deal
spk_0
That is really amazing
spk_0
Yeah, I saw it to my daughter. She's like
spk_0
Of course she's a care
spk_0
It's not funny how like something like we were so upset about right where you walk in you couldn't they wouldn't let you in
spk_0
But it comes back full circle in a different way
spk_0
That's why I say you just got to go yeah because you never you just got to take the first step like you never everything
spk_0
I've ever done it never worked it always came back better at the right time
spk_0
And that's my prayer every morning, but
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clearly that's
spk_0
The big guys in all right, he waiting till you ready if you're not ready and everything you go on through
spk_0
He preparing you for the next step, you know
spk_0
I'm saying because he can't give you what you're not ready for you're gonna drop the ball
spk_0
You know, and it's just like that's that's a real thing
spk_0
And I think for a lot of people a lot of musicians a lot of this is about money status
spk_0
You know women cars jury whatever, but to me this is this is
spk_0
My purpose like there's nothing else in the world. I could do I've tried
spk_0
Right
spk_0
This is it, you know, I'm saying and I'm all in and it's every day, you know
spk_0
It's like nothing comes before my purpose but my keys and God, but it's just like I'm locked in because I know that
spk_0
I have to navigate this very well because this is a real shot from where I'm coming from
spk_0
What I've been through people don't make it you know, I lost more than I ever gained and that's people too as well
spk_0
And when you see that and you get into position like this I'm blessed like I get up. I get to do what I love
spk_0
I get to live this a made my life is like a vacation
spk_0
You know, I'm saying of course I got to work, but at the same time I'm still
spk_0
able to test people I'm still able to push the envelope
spk_0
Still being able to do things on my terms because I started all betting on myself right so me going out on this orchestra tour and put my
spk_0
My own money and my own team behind it is unheard of it was independent
spk_0
It was no no
spk_0
You don't even hear about stuff like that, but all that came from the beginning right could you sound like like you just it
spk_0
It seems like that's kind of always what you do right and now taking it to Vegas and doing this hundred
spk_0
That's all me. I don't have to ask anybody for permission
spk_0
Well, how did you get that deal with planet Hollywood? Did you go to them?
spk_0
This collaboration yeah, they saw everything that was going on
spk_0
Yeah, I mean they would have been crazy now to I was gonna say
spk_0
Well, I was gonna say why did they get the lucky ones like why did they get it they saw the vision
spk_0
They saw it. Okay, it was like what we understand we and they're dope, you know, I love planet Hollywood
spk_0
I think that they just really understood what we was doing
spk_0
And there was like now this perfectly works with our brand we align the venue is perfect
spk_0
You know for the size of the orchestra one like it's new equipment in there. Oh, how big is it in the planet Hollywood area?
spk_0
That's a big art 50 900
spk_0
Okay, cuz that's a big that's a huge orchestra like a hundred pieces is a lot
spk_0
And in this for me, it's like
spk_0
Well 101 is to celebrate
spk_0
101 yeah to 20 years of it and it's never been done. So why not do it right?
spk_0
I was telling my team really the day that somebody gonna come beat us. They got to do 150
spk_0
70 that's on them. Let them figure that out. Well, I mean that was exactly right
spk_0
But I was I was reading the CST of reading your stuff yesterday and someone was behind me
spk_0
They're like wow he's bringing orchestra like it's like actually stop it. It stops people in their tracks
spk_0
Because nobody that is very unexpected people don't normally bring an orchestra that caliber in that size right?
spk_0
So it's it is something that like I don't know how people can top that unless they bring a hundred and fifty people
spk_0
Yeah, I have 150 pieces. I mean there's not much else you can do and the thing that I love about it is we already got the proof of concept
spk_0
Because we took it around the world and we've seen what it is and we didn't come to the west coast
spk_0
So this is strictly for the west coast and anybody else that want to come so we talk in the base and Francisco San Diego
spk_0
Seattle Denver wherever you at just come out. We want to make it an experience come on
spk_0
Black black black tux
spk_0
You know you know if you have that actually dress in black tie
spk_0
What did black?
spk_0
And when you did the world tour how many places did you go 23 cities 23 and for 39 pieces and the how many people were in like
spk_0
What size theaters were 4000?
spk_0
4000 so like sold out though sold out
spk_0
But I was gonna say like people had to wear a black tie in there too and they did
spk_0
It was nothing like seeing people bringing their son like you I brought my son. He's 21
spk_0
You want to come see you got on a suit. He's so happy because where we come from
spk_0
You only wear suits for court and funeral. That's gonna. Yeah, so it's just like this is a celebration
spk_0
You're not just celebrating 20 years of my first album you celebrate 20 years of you 20 years ago. You wasn't wearing the suit
spk_0
I wasn't wearing the suit, you know
spk_0
Dicking suit and out of suit right right right right and not just that like you want to see people celebrate it
spk_0
And you want them to feel good about themselves. I mean nothing like seeing you know these black men in these suits like because this is a you know
spk_0
This is a feeling like everybody's dressed like you and you looking good and you ain't brought this suit out to your closet for years
spk_0
You know since you got married, Brian, you know, and you bring it in and you put it on and your girl was dressing up
spk_0
And it was like so many um
spk_0
Couples that came and it was people that was flying in from out of the country like people landed from Switzerland like an hour ago
spk_0
And he ran it straight to the show and people coming from Africa and all these places. Yeah, it's amazing. That is amazing
spk_0
Yeah
spk_0
I
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spk_0
So what now like you're like very curious obviously and interested doing like speaking
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What would you want to speak on like what would be your topic that you think that would be like what you'd want to
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What's self-help is big to me like and see because of all the people that you're mental health is big
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Entrepreneurship is big for me. I think it would just be something unique a little bit of blend of all that
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You know, I'm saying because um like I said I'm sponge like I'll literally get up and listen to like
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You know
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You know, I mean you name it like I'm in I'm down in and I'm reading the books and I'm in but I love it
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You know and it and it's nothing better for me if I if I could be if I can quit my job
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I'd be a student for life that'll be my job. I'd be a world. I'd be a student forever
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Right, I can quit my job and then also I love
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Being able to help you know my people problems of like if it's like
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Somebody that I'm close to somebody that I work with somebody that's up here or something
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You know, I'm like a safe place to land where you can come and you know, I'm a vote and we can't these conversations and there's no judgment
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You know, I'm saying because I've done the work. So I'm not like you know, I'm good with me
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Like I'm like in a place where nothing bothers me really no more. I was there ain't about my kids
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Well, you know anything about my family like I'm fine
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But it's like I'm not in a place where I'm angry at anything like I'm taking the time to take care of myself if I
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Get too caught up. I know how to go away and get centered
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You know, I could sit somewhere, you know by myself for a month and nobody even know where I'm at
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And I could just be there and I could just be journaling in hiking and cooking and listening to jazz and drinking wine
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Like I do my thing and then I come back and I'm ready. I'm like, okay, what do we need what we need to do?
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What was that thing in your life though that kind of
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Did that reset for you that you became so passionate and interested in like self-help and evolving really as a human being personal development
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I would say I think it's always been there right because you're always curious. Yeah, I just think
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What really gave me the edge on it is you know, shout out to my dad. He was in a military. So I live the broad
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Most of my younger life
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So when I when I was young I was living Hawaii, Japan my sushi game is impeccable. I could I'm like the best of that
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but it gave me a
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world-class
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Like lens on things right so my parents divorced and I had to move back to the neighborhood
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I just didn't understand why people couldn't see past the neighborhood and that frustrated me so much
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Because I'm like there's beaches out there like this people don't even look like us. Right. They like we talk about
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I'm like man, it's a world
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Like out there and nobody believe me right cuz you had like a sneak peak a little bit. So I just that just
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upset me and then when I started to like get comfortable
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And where I was at I started to realize things that things happened that I've never seen before like people die people get killed people
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Stab each other people hurt each other people get kicked out people get infected people get sick
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They don't have insurance
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You just like what in the hell is going on you just left this world where everybody's okay and everybody's figuring it out
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And people wanted to beach on the weekends and you got friends and I'm just like you can't trust your friends
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Like this is crazy, right and you ain't about people who used to run together
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And they was like this close and then this one killed that one. I'm just like what is going on
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So I think a lot of that was me saying how can I fix this?
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So I spent a lot of my life trying to like figure out how to fix it like what do I do like how do I
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Get involved in this and how do I try to turn the curve and it's just like being this uphill battle of just trying to fix it
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And I had to realize one day is like I can't fix nothing to vote fix myself
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And that's when I kind of was just like okay, when do me just work on me
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You know, I really change myself before I could change the world because that's gonna be a harder task
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And then just hope the people that align with me that we go out here and we crusade together to do our part
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But I used to have visits when I was young about how I was gonna change the world like I literally knew like I did get out
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And become this well-respected person so I can have some say in this because if not then who better like who's really who really cares
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Because once the money is made like you know, they're most
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We're up to the sunset. You know
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Y'all want to live somewhere great, but I still want to do the work
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You know right right what was the I guess I know you have all these big mentors now
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And you get a seven questions with a lot of people
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What would you say the best advice has ever been of all the things that you've heard that really made in like a big impact on your life?
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I think the best advice that I ever got was from Dave Gibb was one of my mentors
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And he told me the education costs like it costs money it costs pain and
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One of my other mentors told me you're not a leader if you're not in pain
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Because it costs it takes pain to leave
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Because I didn't understand you know why I was feeling the way I was feeling going through the things I was going through and I started really
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Realized like oh, I mean this I don't I don't know nothing else
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I couldn't wake up tomorrow and do something else and like I'm just I'm in this this is it and
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You know, I have a lot of empathy for
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Where people go through especially in my culture because it's all based on data
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That we don't have is all based on resources that we don't have is all based on the way the world is set up
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And how things are and it's just like if you can't get out of that or you can't people can't come into that
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There's no refuse. There's no help. It's not gonna come and once I realized
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Then nobody's coming to save you. I'm like, okay, I got to get out here and just do what I got to do
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And that's that's why I was so important to me to build relationships with Tony Robbins Tony Robbins
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When the realest people I know there's nothing he does that he doesn't call me personally say he's I'm getting ready to do another seminar
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How many kids you got I want to send him some packages. I want him to come through during the pandemic. He was sending like
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You know these 20 30 40 50 down all the packages for these kids to get on these
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Uh to be a part of these seminars so much so that I was able to get my family members up
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You know, I called him for my sister just the last one he did she called me I'm walking on fire. I was like oh no
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But even like some of the people that I mentor then don't have those type of relationships and he'll literally call me like
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He's what I mean I literally was doing a bike drive and we was talking
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He's like why are you doing a bike drive? I said because I feel like if you can ride a bike you can have freedom
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You can get out you can mentally get out of where you at in these neighborhoods and I'm doing it for these kids
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Oh wow and he's like how many bikes you gonna get now? I was like, you know 500. He's like well
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I'm gonna double it
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And Tony Robbins sent those bikes. He sent the money to get the bikes
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Really? Yeah, Tony are real. Yeah, you don't clear right every year. I've done my
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Gallup we're doing another one this year on the 9th of October
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Do a Gallup called a snow ball and we do it for my nonprofit street James foundation Tony Robbins dead
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Donakes every year whatever we raised most of the time. I just imagine
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That's incredible. That's an Atlanta you do it. Yeah, yeah, that's amazing
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By the way, you know what I think you should do you can take it or leave it
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This is my little two cents you should do a one-man show for your speak like you should launch speaking until like
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But you're what you should do is a one-man show
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Do you know what you know how um
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Mike Tyson did that I'm brought like a on Broadway
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Like a one-man show and it crushed
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It kind of catapulted him into a whole other area did a long time ago
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Like it's it's basically a speaking engagement but like because you're so entrepreneurial and you're so business savvy
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You would be doing it and just how you would book how you booked all your
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Tour dates you would book that but you would like tweak it into a different way of like branding yourself
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Because you have so much life experience like you have wait a lot of life experience good stories
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Have like a really good salt like you have the whole solid system of like how you've evolved and your
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Soul development like there's so many things you can weave into your
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Your thing which I think can also break into other
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Areas in genres that would be interesting for people to see that I'm gonna give a mic a call
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I'm telling you to ask how I didn't I'm telling you I think you would be great
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I would go watch it my friends would go because
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You have so much perspective in different areas and you've come a lot come so far
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That I think people would really like it. I would love that
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That's what I think no you're welcome. Yeah, well tell people again. Okay, this but now you have your energy
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Where's your energy being sold? We're we're basing it out of Georgia right now. Oh, so we're gonna start
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Yeah, we're gonna start in Georgia for right now. We're gonna work out because it's it's it's uh privately home. Oh, okay
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So you're only so are you gonna have distribution? Yes, everywhere. Okay, but just right now
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Egor Rock is distributed. Yeah, I saw that. Yeah, so shout out to Egor Rock. I go to you. Oh, yeah, whatever they are
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Hi
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And if you're in Vegas or go to Vegas to see your show. Yep, and there's the information on your website
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Also an Instagram. Yes, you can see everything on Instagram at GZ. That's at JEEZ. Why
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You can find me there. I'm definitely on Facebook definitely on Twitter. Do people get you confused with Jay-Z
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Because everyone's the thought I said Jay-Z when I'm like oh man. Yes, my good friend. I'm the only the only
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Yeah, yeah
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It's it's it's crazy
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By the way, he's another one that said my advisory board. Oh really? Oh, no, of course. I know
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I'm just saying like it's very similar Jay-Z GZ. You know, I mean tell me very similar. He's um, he's dope
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Yeah, but yeah, you're dope too. Thank you. Yeah, you're welcome
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But yeah, definitely the
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Residency this is gonna be special like just so just so you know out there in TV land if you come
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Come witness it, but also come be apart of history. This is going down to history. Nobody's done this
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This is gonna be amazing and the color of noise orchestra is something amazing. I want to see this thing. You should come
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I want to know you got you're gonna get you a ticket. Okay. Okay. There you go
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I'm gonna hold you to that easy. Okay. I'll get you a bike for your group
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And um, you know in the album uh, be out. I don't know when this is airing, but it should be all by the time
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I'm still snowing when your album was it was the day of the album?
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928 is I'm putting it out on my birthday. Oh my coming up right now
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Superthy 928 oh my September 16th. You're okay. You a Virgo then
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Alibra. Okay, you're just missing. Okay. Well, okay. You have a lot of things going on
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And this one man show that you're gonna know. Yeah, yeah, yeah, yeah, we're gonna set it up for 26
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There you go. Thank you so much for being on. Thank you. Thank you very much. Bye bye