Deeper Experiences, Standing Out, & Marketing to Gen Z with Taylor Tudisco - Episode Artwork
Business

Deeper Experiences, Standing Out, & Marketing to Gen Z with Taylor Tudisco

In this episode, Taylor Tudisco, a web and brand designer and strategist from Bravy, discusses the importance of authentic branding and marketing strategies that resonate with Gen Z. The conversation ...

Deeper Experiences, Standing Out, & Marketing to Gen Z with Taylor Tudisco
Deeper Experiences, Standing Out, & Marketing to Gen Z with Taylor Tudisco
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Interactive Transcript

spk_0 In a world where a lot of things are coming mass market, right? In that sense of like it's just
spk_0 being pumped, pumped, pumped, pumped. Your voice is the one thing that you per se, oh,
spk_0 but it's also your thing which people are going to resonate with. And I can't believe we're in a world
spk_0 where there is so much. What do you want? And I think that's the biggest question. It's like, well,
spk_0 what do you want from your experience when you're working with someone? Are you working with someone
spk_0 because I'll just get the job done. Or do you actually want to work with someone to truly
spk_0 resonate with your values with respect and it challenges you who challenges themselves.
spk_0 Today on the podcast, I have Taylor from Bravy who is a web and brand designer and strategist
spk_0 all about building gravity-defined presences by showing up as you are and building deep
spk_0 resonance with your people. I'm so excited to have her on the podcast.
spk_0 I'm here today with another Taylor. Taylor, welcome. I'm so happy that you're here. We've got such
spk_0 interesting topics to talk about today. No, and thank you and it's nice to share the
spk_0 page with the name with the Chad namesake namesake. Whatever. I think it is a namesake. I know it's
spk_0 perfect. Well, whatever it is, I am so excited to have you here. I would love to just hear a little
spk_0 bit more about what it is that you do and like how this all came to be. One more thing I say
spk_0 with the story because I think this kind of puts you all together in this lovely,
spk_0 perfect way, but I'm much for 2019. I was standing outside of this Think Lab which is a pretty
spk_0 much an incubator for you like the founders. Like early stage founders who are starting to build
spk_0 fear in science, tech, space, in the industry. So it's a very kind, it's an incubator. So it's like,
spk_0 there's a lot of thinking, what is all this. And I've been hired by this group and that asked me
spk_0 to build that website. At this point at 8.30 in the morning on the fourth, I had no bloody clue
spk_0 what designing and building a website actually. Oh, no, so you didn't do it before this.
spk_0 Yeah, no, no, so I was throwing straight in the deep end. It's like, right, I love this. I love
spk_0 everything about it. I loved everything about working with these founders. And I did not
spk_0 work my way around the building a little bit as well, actually. But that's kind of how it all came
spk_0 to be. I was literally throwing into this deep end and they kind of, you know, do the thing.
spk_0 I was like, hey, cool. I'm going to go figure it out. And that's kind of how it all began.
spk_0 It came to be. It was really, I don't like calling things not to do it. And we could argue what
spk_0 definitely wasn't because of the experience I had before. And then saying, no, I'm never going back
spk_0 to work at retail with someone like that ever again. And that's how it came to be. So, yeah,
spk_0 that's kind of how it all began. And then, yeah, that tells the web world kind of became my thing,
spk_0 right? And then I got thrown into further and checked and we said, oh, this is interesting.
spk_0 You know, clubhouse. Remember that app? Yes, I do. Yeah. I found myself in this NFT room.
spk_0 I'm fascinated. This is kind of like the second stage. And found myself in the, in a minute,
spk_0 two of, now they were giving away, I kind of remember if they're giving away cyber punks or
spk_0 more aches at this point, but they were literally giving these things away for free. I didn't put my
spk_0 hand up. Didn't do anything. Which is hilarious. Now looking back on it a few years later, but this
spk_0 space, I was so intrigued by this space and we're almost talking about new tech, new everything's
spk_0 okay, cool. How do I get myself in here? So then I started really attempting to work in that space
spk_0 and go like, okay, well, how can I build for these people? And to cut an extremely long story short,
spk_0 and I'm sure we'll be talking about this a little bit more later, I kind of ended up in this creative
spk_0 directorial position, which was like, hey, right, okay, I want a site that I've got no brand.
spk_0 New brand to speak of. Well, actually, it wasn't really a help. They had no bloody clue that they
spk_0 needed a brand who was fighting to the nails to get that. And that's how that piece of the puzzle
spk_0 came to be as well. So it's really, really, really cool. For us, it kind of, yeah. Yeah, it all just kind
spk_0 of fell into place, not by accident, but like fate. Exactly. That's it. There was no, yeah. How do I
spk_0 put it? I, again, I still kind of love to call it like a happy coincidence. That's awesome.
spk_0 Because there were so many exactly all that, but 100% destiny fate, whatever you want to put onto it,
spk_0 it was like it was literally pinpointed. Like there's no way it could have been anything else,
spk_0 but it's always really cool to kind of think of, right? Yeah. Yes. Yeah, when that door is open,
spk_0 and it's like so clear, like this is your door, that's an amazing feeling. Yes. And if you had
spk_0 like many experiences like that, you saw. Oh, so many, so many. Sometimes it's clearer than others.
spk_0 I don't know which door to walk through, but when it is those, you know, very clear moments of like,
spk_0 I think this is what I'm supposed to be doing. Like that is truly the best feeling. Yeah. Well,
spk_0 I love it. And I think like especially to your last story of, you know, how you kind of fell
spk_0 into both branding and design, I imagine it is hard to have, well, have web design without branding.
spk_0 Absolutely. It is. And I think sometimes branding is a really, really, really interesting thing,
spk_0 right? Because with all of what they saw in the different definitions, what it actually means.
spk_0 And no one actually comes to this place and like, well, what brand she is branding like,
spk_0 well, this is what brand strategy is, but it's all like different, you know, what's a word for it,
spk_0 like takes on it, I'd say. And yet, you know, things like that, yeah, it's, yes, without
spk_0 a solid knowledge. Again, we'll probably dive into this little little later, but without that
spk_0 solid knowledge of what leadership means to you, what actually bite your voice means to you.
spk_0 You've got that really. Yeah. Yeah. And you definitely, I mean, if you're going to put in all
spk_0 that work to design a beautiful, high functioning website, you also want to put that time in to like
spk_0 figure out what your message is, your tone of voice, your branding, your strategy there so that
spk_0 I can actually convert. Yeah. That's so important. And that's a really good point.
spk_0 Um, I want to dive in to like, I'm just so excited. I just can't wait. I want to talk about
spk_0 why we're here talking about how Gen Z is changing, how we build our brands and our websites as a result.
spk_0 Yeah. And oh, it's so lighted. And it's actually funny when I put the topic to you,
spk_0 it's like, this is a small little thing. The more research I've done, the more I've been exposed
spk_0 actually to my own generation as a designer, but also just as a human. I'm like, oh my lord,
spk_0 like, wow, it's just so much. And so many different, I think, pieces of the puzzle that kind of come
spk_0 together to be this thing. So right, do we start there? Do we start with the generation themselves?
spk_0 I mean, I think so. Well, I'm curious. So you said your generation. So I'm guessing your
spk_0 Gen Z. I'm like, I'm like, I'm like a, what's called a zillennial, which is like, I'm like that
spk_0 year like between all of it. But it's funny because I relate more to the millennials. But I also,
spk_0 so this is actually, it was so interesting because when you reached out, I was like, oh, this is
spk_0 such an interesting topic. I have never even like sat down to think about this before. And so I
spk_0 am fascinated because Gen Zers are, they've got businesses, they're innovative, they're creative,
spk_0 and this is like the future. So yeah, I want to, I want to learn from you. I want to have this
spk_0 conversation about like, how does this change? I mean, it does change everything. Yeah. Oh yeah,
spk_0 100% and actually I want to jump before we go there as well. I want to jump in that, like, I always
spk_0 thought I was more, I always thought I was more of a millennial as well. Yeah.
spk_0 10 hours completely wrong. It's this kind of idea because what we're actually seeing a lot of is
spk_0 when it comes to now, it's easy to talking marketing in these terms to begin with just because it's
spk_0 broader and everyone kind of knows it and sees it, right? But like, when do you think Trent, when
spk_0 do you think things like that, the faces may be Gen Z, but the trends are actually general,
spk_0 which is actually a really interesting start to think about. Oh my gosh, Gen Alpha, forgot about Gen
spk_0 until I read it the other day, it was actually. Wow. Wow.
spk_0 Right. And it makes them much sense, right? Because when you really, really think about it,
spk_0 you're like, okay, we aren't these people. Like, if you look at the difference, so my younger sibling
spk_0 is five years younger than I am, I'm almost, I'm not there yet, but I'm almost in more than 20,
spk_0 his part of the generation is very much more online. They're very much more, I wouldn't say connected,
spk_0 but they are very much more busy, right? They're busy with what's going on. Yeah, yeah, they grew up with it.
spk_0 They, it's like part of them, part of their lifestyle. Exactly. Got it. Right? Yeah. And more like,
spk_0 we may have also grown up with it. Where at this point where we're bloody exhausted. Right? And
spk_0 this is really kind of interesting. Yes, look, and we're finding the bulk of Gen Z ago and,
spk_0 hey, we want to know quite we want to know, but we want to do this differently. Like, we don't want to
spk_0 be made known every platform. We don't necessarily want to be always connected. And we just want to feel.
spk_0 We want like, we're looking for time, right? And that I think is where the biggest piece of this
spk_0 popular is when it comes to branding web everything. It's not feeling. We want the feeling,
spk_0 but we also want intentionality. And those two themes are like the most of right? Yeah. And I think
spk_0 like in a world that's like where we are utilizing AI like crazy, but we also live in a world where
spk_0 I feel like most people are craving like a connection. They're craving that emotion. That emotion
spk_0 can't necessarily be, I mean, maybe in some ways can be like replicated by AI. You could argue,
spk_0 but most of the time I think it's the humans that I mean, it's the stories. It's the emotion behind
spk_0 what we're putting out there in the world that people really would pay attention to.
spk_0 Oh, yeah. There's that resonance of voice. I think is again, come down to these two things.
spk_0 Right? It's the idea of when you put your voice out into all in the way that you know is right.
spk_0 You people are going to resonate with that. Say the dance thing. You know, I love to say say the
spk_0 dance thing because it is. It's exactly that right. No one can or nothing can replicate that voice.
spk_0 And to process well, I'm not anti AI by any way. In fact, I love the fact that tech is tech.
spk_0 Right. You know what I mean? Again, come from world with innovation is literally gay.
spk_0 Over everything. But in a world where a lot of things are coming mass market, right?
spk_0 In that sense of like, just be pumped, pumped, pumped, pumped. Your voice is the one thing that you
spk_0 per se, but it's also your thing which people are going to resonate with. And they can't
spk_0 live we are in a world where there is so much. What do you want? And I think that's the biggest
spk_0 question. It's like, well, what do you want from your experience when you're working with someone?
spk_0 Are you working with someone? Because I'll just get the job done. Or do you actually want to work with
spk_0 someone who truly rest of it? Whether you're a values your perspective, who challenges you, who
spk_0 challenges themselves? And like, what are you looking for when you are working with someone? And
spk_0 you're getting into that kind of aspect as well because you're huge. Whoa, I don't know.
spk_0 Awakening everything like that. Yeah, that's a really good point. I can't remember when I
spk_0 heard this or even what it what the concept is called, but really like getting to the bottom of
spk_0 somebody's desires. It's such an interesting thing like you mentioned, it's like you can get
spk_0 really, really deep into like, what do you truly want? Like, what does your ideal client really want?
spk_0 Like underneath the, you know, I want a brand or I need SEO. Like, what is that desire underneath?
spk_0 Always such an interesting exercise. Oh, yeah. And even going personal anytime,
spk_0 because when I was really kind of jiggling everything on my end, the pastor I was doing with said,
spk_0 like looking to personality types, and I got, whoa, it's something so simple. But the fact that,
spk_0 you know, these people who are lined up are probably the kind of people who want to lead,
spk_0 want the resonance, want to be remembered, want to play, actually build a legacy for themselves,
spk_0 made everything so much easier as well. So like general recommendation is, something
spk_0 simple going towards personality types or even human design type. Long things like that,
spk_0 you can also bring in is also a really cool plan to go, oh, this is how like I can truly understand
spk_0 someone. Even if they don't necessarily understand why they are the way they are themselves.
spk_0 Yeah, that's a really good tip looking at personality types. You mentioned human design. I've never
spk_0 quized like that. Oh, I can't wait. I love quizzes like that. You don't even really quizzes me.
spk_0 Well, like you're putting about that detail and it's like, well based on when you were born,
spk_0 this is fine. I don't want to say who you are, probably even quite the phrase, but it's like that.
spk_0 It's really interesting. It's really interesting. Yeah. That's awesome. Yeah, I mean, I've been in kind
spk_0 of the business and marketing world for some time. And I know a concept that gets thrown out a lot
spk_0 is ideal clients, but yeah, it's interesting because well, based off of your facial reaction,
spk_0 I know my listeners won't be able to see your facial reaction, but there was a visible reaction.
spk_0 It was an opinion. It was an opinion phase. I love ideal clients, but I think we need to change
spk_0 how we work with them. Yeah, same word about that. I want to know your thoughts. Again, talking about
spk_0 desires. Again, that's all from what the conversation. Well, actually, you know, now that I say that,
spk_0 I think it actually kind of a really quite coming back down to the topic, right? Because if you are
spk_0 ideal clienting based on demographics, right? Just the basic employees. Yeah, they are
spk_0 important. Don't get me wrong. But it's the attitude for those people, right? And it's really quite
spk_0 interesting because I'm looking at people who are now talking. It's coming back to the generational
spk_0 thing. A lot of people are more like, we're talking about people between 25 and 40 and I'm like,
spk_0 hey, um, there are, there were definitely similarities, but metric, that's, that's, I, I'm sorry,
spk_0 I need to know more about these people. And that's kind of where I think a lot of the time basic
spk_0 teachings about ideal clients really kind of goes astray. So let's go on those points. Actually,
spk_0 what about your clients? As you know, really important. These are kind of people who are about artistic
spk_0 expression, you can write, we can work with that. But you're telling me, like, they're about 27
spk_0 years old, I might say, what do I do? Proud expression works, right? So those kind of things
spk_0 that really go deep into like that desire as well as what they, we come at too. Again, comes down to
spk_0 what I was saying about the leadership resonance and being remembered. I know that any age,
spk_0 as I think of one that for my people, yeah, right. And that's kind of again, where we've seen
spk_0 the conversation going. It's like, well, we really need to put both of these in different basket
spk_0 in order to go deep and no tech can replicate that right? Well, they can to an extent. I will say
spk_0 they can to an extent, but mixing that with an actual light of well, yeah, you don't really.
spk_0 Yeah, yeah. You brought up a really, really good point there that like even cross generation,
spk_0 like I think we will always find versions of like this dream client. And I guess when I say like
spk_0 dream client, ideal client, you're right. Like it has to be so much deeper than just their demographics,
spk_0 description, age, even interest. I think it goes so much deeper desires, like true desires,
spk_0 like the real pain points that are underneath those desires, like there's so much to it,
spk_0 but we can probably find versions of these people no matter the generation.
spk_0 100% I think I, if I put it, oh gosh, I've loved with people in their 60s, I've loved with people
spk_0 in their 20s. That's right. It's exactly that right. It's about that kind of essence.
spk_0 Where again, I think a lot of people probably in your space coming from that wedding wall,
spk_0 especially, probably don't quite the same, but they still have beliefs that span whatever
spk_0 the demographics they are looking at. Yeah, and values, yeah, totally. I 100% agree. That
spk_0 brought up a question for me, like just I mean, thinking about all the different generations,
spk_0 and like relating to this are, you know, our clients that we want to work with across these
spk_0 different generations, specifically with like Gen Z. Do you have any tips like as a brand expert
spk_0 on like how can we like dive in and connect with people in this generation Z?
spk_0 I'm going to say one thing. It's your personality, it's your voice. It's
spk_0 everything about you. That's going to be the differentiator. Because I think there was a beautiful
spk_0 line I read so heard. I don't even know if you. Just the other day actually, which is terrible,
spk_0 and I know of itself, but it was about that idea of like branding for difference. Isn't it
spk_0 anymore, right? Like three years ago that word. Two years ago that word probably last
spk_0 year that word. Now it's kind of like, okay, well branding for Essen is where it's at, and that's
spk_0 exactly it, right? It's about bringing those layers of yourself out, no matter what they are,
spk_0 right? They can be bold colored. They can be monitoring. They can be whatever actually connects to
spk_0 you, but I asked to connect to you first, foremost, and that again comes back what we're speaking
spk_0 about earlier, right? We as a generation want connection, we also want people to just be in our
spk_0 country more than anything. Because we can call. We're the best. We ask detectors out there,
spk_0 right? We're a tuner, and we can tell when we're just putting on a persona to be a persona,
spk_0 to quote, sell or to echo this, that, the other, right? Like we can tell when it is in comics from
spk_0 place, and we're noticing ships. We're noticing that shift massively. It's really been in your work,
spk_0 too, that you've noticed maybe as your people are attracting different younger people or something
spk_0 like that. I know SEO is a little bit different in this kind of space, but if there anything that you've
spk_0 maybe noticed in your own work conversations, even in your education background as well,
spk_0 and think that. Yeah, yeah. I mean, I think like everything that we're talking about certainly
spk_0 applies. Like, I mean, yeah, I work with mostly the SEO side, which is a bit more, I don't know,
spk_0 maybe less is deep than thinking about a brand strategy or a highly converting website,
spk_0 although everything does kind of circle back to converting. But I do, I mean, it is quite a balance.
spk_0 Like I do see the need, and I talk about this a lot with my clients, the need to like really connect
spk_0 with these viewers that are coming to your website. And like my job as an SEO strategist is to
spk_0 help speak to the search engines, but also to not sacrifice like speaking to the humans, too,
spk_0 which is so important. That is a balance. Again, I know I do like not necessarily high level like you do,
spk_0 but I do do at least the core kind of SEO work. And it is so, it can be really difficult.
spk_0 So sometimes it's easy to part. If the person who switched on and like really connected to
spk_0 who they are and is given you the juice to be able to do that, and then in copy, it's kind of
spk_0 come out and it's national. It's easy. It's easy as pie, but when there isn't there as well.
spk_0 I don't envy you one bit. It can't be a really tricky balance. Yeah, especially I think like maybe
spk_0 before the SEO strategy was to just like you just put a bunch of keywords in different places on
spk_0 your website. But now it's like, I mean, everybody's website has to be like you said, an extension of
spk_0 their brand, their personality has to be unique, not just for the sake of being unique, but for being
spk_0 like, you know, part of you. Yeah, an extension of you. So it is hard to balance that.
spk_0 I love those that you also said that about like not being unique for sake of being unique and
spk_0 awe. Yeah, yeah. Love it. I love that phrase so much. Interestingly enough, it kind of comes down,
spk_0 we kind of can make that world building, that ecosystem kind of conversation, right? Which is
spk_0 that idea of like showing off on every platform no longer. Do you need to? Is kind of like the big
spk_0 piece again that comes down to if it resonates, it resonates, doesn't leave it. And I think the
spk_0 perfect person, she says so much better than I have, but if you heard of Dancy Appenyard. Never heard.
spk_0 Not online. Okay, well essentially her philosophy is that idea of like yes, I may be a social media
spk_0 strategist, but I'm also here to make sure my clients are in the right platforms for them, not
spk_0 just everywhere, right? And there's this kind of yeah, and it's kind of idea again, very similar to
spk_0 what we talked about in Branding. It's like, well, what are you building for you? Like build it for you,
spk_0 not for, you know, you're next million on this platform, because your next million doesn't
spk_0 hack the or not platform. Look in the on another platform or whatever the goal is. Again, I use the
spk_0 big goal that's stuck in your moment. It's going to be a really interesting thing to see if this checks
spk_0 out in a year. What is that same idea of like as a brand, what resonates with you, right? Why
spk_0 do the thing because it's true to you, do it because it connects to you and how you want to build
spk_0 your brand and your web presence and everything like that versus because you feel like you need to
spk_0 do it in order to convert or to get more clients because your goal may not be more client
spk_0 and maybe something to be different. It may not be more inquiries. It's a whole love conversation
spk_0 if you want to go down the stairs, one of conversations, but we can leave that again since same idea.
spk_0 Yeah, yeah. Well, and I think that's why I love websites so much because like, unlike a social media
spk_0 platform, like, you know, they come and go except some of them stay for longer than others.
spk_0 But, you know, they can be a little, they can be exhausting and that feeling of like, oh man,
spk_0 I have to keep up with this platform in order for my business to survive. Like, that is the worst
spk_0 feeling. What I love about websites is that no matter the platform you're marketing on, no matter
spk_0 what your business looks like in that moment, you can really make it how you want it to look.
spk_0 Yeah, and you can make it yours and I think it's something so beautiful that that process is.
spk_0 I love what you said there as well because there's the difference between I have to and I get to.
spk_0 Yeah. And I know maybe I'm lucky and I think I have so many love with clients and it work with
spk_0 because they're all in this state of I get to have a website and that's awesome. Not I need and I
spk_0 have to have a website. And it was such a beautiful difference between building for someone who
spk_0 feels like they can have one and they get to have one and that's their choice to have one.
spk_0 Versus someone who feels like they have to have one and you notice again that difference is just
spk_0 there's so much more exploration, you know, you're innovating or talking about building something.
spk_0 Versus I'm just getting down a basic thing that police are saying well since everyone else is
spk_0 um and then now if you want to jump over the web conversation is like well how do you think about
spk_0 that and it's oh how do we even put it? It's one of those things where it's like there is no rule.
spk_0 Well they're all wrong but you get to break them and you get to build for you first.
spk_0 That's why I think again it's so beautiful when you come to yes not to be that pretentious person
spk_0 but it's so beautiful when you come to a strategist and designer and go hey look this is what I'm
spk_0 looking for this is who I am as a business how can we build out this website to work for that
spk_0 while also working for titles and there's again if it's a lovely little conversation back and forth
spk_0 then you get to like you get to innovate in such a beautiful way and that is where I think
spk_0 whether it's going it's innovation yeah or but else again because otherwise you can have as much
spk_0 personality as you want in your site and load it into coffee load it into everything but if it's
spk_0 still an essence it's built exactly the same way as everyone else it doesn't sit right right
spk_0 right and I mean yeah you can have the best rankings in the world and if people aren't
spk_0 resonating with you or they don't know who you are because every site is exactly the same
spk_0 it would be I mean it does tie into conversions too and I think it actually brings up beautiful
spk_0 story as we got kind of mind to was it first page or was it second ranking fine she again it was
spk_0 years ago now it's all jumping but she was getting inquiries I mean she was getting in
spk_0 firies the conversions were there and this isn't a point when she had actually start up leveling
spk_0 on the back end but the site and brand didn't actually at the time connect with that and that's how
spk_0 we know knows it's how we know knows that hang on you put your prices up so much that your brand
spk_0 actually to turn longer fix that and that's kind of how we were able to diagnose that kind of
spk_0 kind of like okay no we actually do need to re look at joining this and like repositioning you
spk_0 right and there is it's exactly that right like you can be top ranking but if the brand isn't
spk_0 doing the work first you can start there's gonna be some sort of discrepancy it's gonna be big
spk_0 is connect yep oh yeah yeah I think that's so important like even just every now and then to go in
spk_0 and like look at the analytics diagnose any issues because it really could be there's so many
spk_0 factors involved I mean there's SEO web design brand message I mean navigation there's just so
spk_0 many factors and it could be anything that could be causing some sort of bottleneck or issue
spk_0 in getting or converting clients yeah yeah absolutely so I'm curious as a web designer who
spk_0 also works with like brands branding and sits down with people to really figure out like what is it
spk_0 that you want this website to reflect what are your some of your tips to tying us back to like Gen Z
spk_0 keeping people engaged on your website and like continuing to like you know not just come onto
spk_0 the page and then click out but like actually read through the website yeah I small books are copy
spk_0 this is a conversation yeah I love this is a conversation me and my copywriter have a good time
spk_0 he does his speech for like a text and I can't use it that's not working how many split first and
spk_0 you know that whole concept is quite funny again actually to start with that collaboration
spk_0 between copyrighter and designer if you're working with them be it they don't actually work together
spk_0 like iron iron do but they work like allow them to work together because that's where because
spk_0 they're not a big thing yeah copy first we said well actually designer and copywriter need to mesh
spk_0 and then we can have that conversation that's a big one that's a big one because you do find
spk_0 it just makes everything for you to say much better but by-to-late design practices I think
spk_0 big one is again it depends so much product project and I just didn't invent rental companies
spk_0 where like we actually use how do we do it we kind of again you know you're basic this is kind of
spk_0 what we do and then we do some like mini curation along with the process on point page and with
spk_0 rental categories and everything within that this is really quite difficult to describe it word so
spk_0 it's not probably not going to make much sense I apologize but it was this idea of like instead of
spk_0 just being here's what we do here's what you can rent and inquire now which is pretty much just
spk_0 the basic for the most years we're like okay well what do your customers and users actually need
spk_0 right off the bat in order to not only be able to make it a easy buying decision but also make it
spk_0 easy as long game hell and I'm to actually do that right and that's probably one of the big areas
spk_0 it's like well what do your clients need a get authority straight off the bat from you or be to
spk_0 know exactly what you do how you do it the philosophy of perspective everything like that it get
spk_0 comes down to voice the goal with the site really um see yet it's kind of like I guess making sure
spk_0 the flow works for your business versus just because it's strategic and because it works probably
spk_0 there's number one and then I'd follow that out with curations are really cool curation
spk_0 droids are fast fear what a few podcasts maybe you've been on features you've done what else even
spk_0 little things like books you're loving oh like little things that just add the little things to
spk_0 explain oh I'm really we're rewriting my site actually in the moment and one of the big things is
spk_0 all curations everywhere is that I want to overload it with the curations yeah yeah oh yeah it
spk_0 builds so much authority and trust absolutely so like little things like that so there's
spk_0 curations all gonna I'm actually gonna send you a little subset for the bunch of like different
spk_0 thoughts and ideas and like okay yeah what you can do later which you can link that'll be perfect
spk_0 because it's our missed about 110 things yeah those curations what else that was a good list
spk_0 this should be obvious honestly yeah that was a great list I feel like just I think making sure
spk_0 that your website I mean there is a strategy to it like you said but that shouldn't be the only
spk_0 thing that you're thinking about because every website is so different we're all so different and
spk_0 so our website should be automatically so different that's it so I love that I love that those
spk_0 are really great tips now of course and I actually jump on that as well when we're talking like
spk_0 strategic loads there was this big I think the 2020 2024 flow what that's what right uh-huh
spk_0 now we probably need something different and again it comes down to you how is business changing
spk_0 what are we seeing that's only actually the biggest thing here is like well what was strategic
spk_0 before yes it works and 110 percent work but is it time to switch that far yeah is the kind of
spk_0 conversation that being hands-saving me maybe I don't know yeah yeah everything I feel like we just
spk_0 all have to adapt be adaptable and be willing to like learn and have more of these conversations
spk_0 about the things that are changing I think this was such a cool conversation not like I said before
spk_0 not one that I had really even taken the time to even like notice or think about before which is
spk_0 crazy so yeah it's kind of what it's wild going to think that that's like it isn't something you think
spk_0 I don't like it's just not and he go well I'm on it yeah he really stopped thinking in the
spk_0 I know you learn a lot from that you can just stop and to think about it so yeah I found so much
spk_0 value in this conversation I want to thank you so much for engaging me in this conversation too
spk_0 and getting me to think differently um learned so much um for my listeners who might be interested
spk_0 in connecting with you after this what's the best way for them to do that either jump over
spk_0 some brand digest itself that or a good old IG or LinkedIn it's either tailored to this through
spk_0 at one LinkedIn or cham to this through on IG which all be linked down below because
spk_0 I know they can spell out my name to you yes I will link everything excellent I'll link everything
spk_0 in the description perfect and then one last thing um I would love for you to just really quickly
spk_0 chat me through your main offers just in case anyone might be interested in some services you offer
spk_0 excellent so there are kind of three aspects what I do everything I do is cost them built based
spk_0 on what you need for your brand for your ad everything like that but a very kind of stage
spk_0 piece of puzzle on these brand foundations to strategy getting the essence together getting
spk_0 that kind of real right-wing personality yeah together so you can build it into something then
spk_0 you've got your brand doing some visual branding which may connect some of this foundation it may
spk_0 not again plan some way around what you need and then you've got the website design you've got
spk_0 design development you basic SEO know but then you can do actual SEO
spk_0 and yeah so those are the three core pieces yeah awesome thank you for sharing yeah I will link
spk_0 your website I'll link all your socials your substack everything in the description below
spk_0 thank you again so much Taylor I had so much fun we might even have to do a part two
spk_0 sometimes I think we do because we we didn't hear on how there's topics like no we I think we need
spk_0 to do another episode soon I think we will oh this was so much fun thank you Taylor so much for being
spk_0 on the coffee and SEO podcast no thank you for having me and I hope you have an absolutely
spk_0 epic one today and thank you and listeners too wherever you are I hope you have an epic
spk_0 of rest of your day awesome thank you Taylor and go thank you and thank you all for listening I will
spk_0 see you in the next episode