243// But Did You Deliver? A Checklist for Your Content Body to Increase Sales

Interactive Transcript

spk_0 All right, y'all. In this content conversion mini series, it just kind of evolved.

spk_0 We've talked about several elements. We've talked about

spk_0 seven campus conversion factors for highly converting content. We've talked about how to increase

spk_0 retention and sales by doubling down on your

spk_0 introduction. I've talked about the importance of outlining, but this next element

spk_0 is something that I feel like so many people don't talk about.

spk_0 And we're going to get into it. Why this element of your content has to deliver or

spk_0 you're just turning yourself into a liar, liar, pants online fire.

spk_0 So I don't know that you're necessarily going to need to take notes for this one,

spk_0 but if you are a note taker, then go ahead and bust out that notes app or your pen and paper

spk_0 because this is important for your content. All right, let's go.

spk_0 Hey there fellow entrepreneur, welcome to simple SEO and marketing. Do you want to grow your

spk_0 business with sustainable traffic sources? Have you heard about the power of search engine

spk_0 optimization and you want to take advantage of it to get more traffic, more eyeballs on your

spk_0 business? But when it comes down to it, does SEO feel complicated and hard to implement?

spk_0 Are you tired of wondering what in the heck to do with your website to get more traffic and more

spk_0 leads knocking on your door? What if I could tell you that there was a simple proven system for

spk_0 using SEO, blogging and copyrighting to get leads from your website and not just any leads

spk_0 high converting lead? Hey, I'm Faith Hannon, wife, mama, copyrighter, SEO strategist and

spk_0 barrel racer. And for the last eight years, I've been figuring out what works and what doesn't work

spk_0 in the world of online marketing to get organic traffic. And now I'm here to share all the things

spk_0 I'm learning in the trenches of SEO, copyright and content marketing. How does 300%? 500% or even 12,000

spk_0 percent more traffic in a year sound? What could your business do with that kind of traffic increase?

spk_0 How many more people could you help? So listen in and prepare to take notes. I'm about to drop

spk_0 simple, actionable SEO marketing and copyrighting tips all with a heavy dose of Jesus loving

spk_0 encouragement. Let's get you more traffic and more leads so you can help more people with your

spk_0 God-given gifts. All right, y'all. Before we jump into the meat of this content, I want to take

spk_0 one last chance and make sure that you are registered for the master your marketing masterclass.

spk_0 It's not free. I'm charging dollar dollars for this because I'm going to actually sit with you

spk_0 and work through your messaging. And I want to make sure that the people who are there are really

spk_0 serious and they're going to take action and they're going to see the change because it doesn't

spk_0 matter how many eyeballs you get on your stuff, how many followers you have, how big your email

spk_0 if your messaging is off, nobody is buying like they should be. So I understand that y'all have

spk_0 been busting your butts for your SEO, trying to create great blog content, all of the things.

spk_0 But let's take a look at your homepage copy. All right, let's take a look at your messaging.

spk_0 You're going to get my copyrighted brain and my copyrighted eyeballs on your homepage

spk_0 with some one-on-one time and attention inside of a one-hour masterclass where we're actually going

spk_0 to do work, you're actually going to learn something. You're not just sitting and listening to

spk_0 a sales pitch the whole time. So make sure that you got your spot inside of the master your messaging

spk_0 masterclass. It's only $47. It's an easy yes. Spots are limited because I want to make sure that I

spk_0 can actually have eyeballs on everybody's homepage that signs up. So math go to faithhannon.com slash

spk_0 messaging and get your spot. Okay, we're going to get into the meat of this content. All right,

spk_0 guys, so like it or not, right? Content marketing is here to stay. And if you think that AI alone can

spk_0 save your butt, you wrong. AI is useful. I have figured out how to use AI like chef's kiss good

spk_0 most of the time. But AI cannot create great content for you from start to finish. Okay, like

spk_0 AI is a great assistant, but you cannot rely on it totally. And even if you have the best train

spk_0 strategy in the whole world, if you don't know what you're looking for in great content, then you're

spk_0 not going to be able to direct it well. So today I'm going to break down when everyone forgets to

spk_0 talk about when it comes to your long long form marketing content or really any content in general.

spk_0 And when you ignore this part of your content, you're of course not going to see this sales or

spk_0 truly change lives like you want to with your content. So what am I talking about? I'm talking

spk_0 about the body of your content. And I know that sounds like so snooze, so boring, right? Now,

spk_0 let me break this down so that we're all on the same page. We have the same definitions.

spk_0 Most content slash all content has a few elements regardless of the medium or the platform.

spk_0 It all has a title or some kind of a hook, an introduction, which if you listen to the episode on

spk_0 introductions, that's there too. And then you have the body of the content and then you have the

spk_0 conclusion. Okay, and then you're going to have some CTA sprinkled in there. But when it comes to your

spk_0 creating great marketing content, if you were to think of it through the lens of your high school

spk_0 and college English classes, the body of your content would be like the middle section of your essay.

spk_0 Okay. And really as marketer as marketers, you know, even if you are doing your marketing yourself

spk_0 in your business, your content is persuasive content. You are trying to persuade someone to share

spk_0 your point of view that your product or service is the best there is or at least the best fit for

spk_0 them. Okay. And yes, some of your content is going to fall more under the informational type content.

spk_0 But for the most part, the goal of your content marketing is to persuade for sales, right?

spk_0 And the body of your content is where you have to prove your point. Okay. It's where you have to

spk_0 acknowledge somebody's objections and then essentially tear them down. The body of the content is

spk_0 where you provide the actual help that you teased with in the introduction or the hook. The body

spk_0 of the content is where you strategically use all of your keywords and your LSI keywords. It's

spk_0 and for most people, I feel like creating the body of the content is the easiest to create because

spk_0 you're probably an expert slash you should be an expert on, you know, whatever kind of content

spk_0 you're creating. Okay. So for a lot of people creating the body of their content is the easiest.

spk_0 But because so much emphasis is always placed on the hook or the introduction or the SEO or,

spk_0 you know, the email or all those other things, I feel like sometimes people forget the importance

spk_0 of the body of the content and then might neglect it on accident. So quick checklist for your

spk_0 content body. Okay. Number one, and this is the most important. Number one is, did you actually solve

spk_0 the problem? Nobody, but nobody actually wants to click to something and then read it and then

spk_0 not actually have their problem answered, right? Did you solve the problem that you said you were

spk_0 going to solve? Number two, is it easy to read? Y'all gone are the days where we have to write

spk_0 like an English professor. I love my English professors, my favorites. They were very much my

spk_0 favorites, but we don't have to write like them anymore. Not in blocking. Okay. Number three,

spk_0 does it prove your thesis from an outsider's perspective? Now you don't need to overdo it here,

spk_0 right? Like very few pieces of content need to stand up to a review like your dissertation would.

spk_0 Okay. But does your body of content actually prove what you're trying to prove? Right? Number four,

spk_0 does it flow and make sense logically? If there's an order to steps, are the things in order? If,

spk_0 you know, there's, are the points laid out in such a way that they actually make sense? Or are

spk_0 you saying the same thing 10 different types? Okay. Number five, if somebody completely skipped the

spk_0 intro and conclusion, would they still understand your main point and could they tell it back to you?

spk_0 Now nobody's actually going to do that, but if you look at the body of your content through that lens,

spk_0 it will help you create better content. Okay. And number six, if somebody disagrees with you,

spk_0 could the body of your content at least show them your viewpoint and why? Okay. And number seven,

spk_0 if it's not a, here's my product or service as a solution, does the body of your content at least

spk_0 fit within your content marketing strategy? Meaning that does it still serve your ideal client

spk_0 avatar in a way that relates to what you do? Because, you know, yes, we need to share about other

spk_0 aspects of our businesses and our brand and our lives other than just like, here's my thing, but,

spk_0 right? We don't have to just do that, but it still needs to be like in line with your overall

spk_0 marketing strategy. So, y'all, make sure you spend some time on the body of your content.

spk_0 I know the thesis and the intro and the outline are all very important as well, but make sure that

spk_0 the body of your content passes this checklist because that's where you're actually going to see

spk_0 the conversion because you're solving the problem that people want solved when they search and

spk_0 click over to your, your content. So, make sure that if you are not signed up for the master,

spk_0 your messaging masterclass that you get your booty on over there, pay the $47 and get in there.

spk_0 It's going to be a good time. I'm going to actually get eyeballs on everybody's websites and y'all,

spk_0 I cannot even begin to tell you how much of a difference mastering your messaging can make in

spk_0 your overall sales because if you are confused or your ideal client is confused about what you do

spk_0 and how you help them, then they're not buying. And honest to goodness, sometimes it's just a few

spk_0 simple tweaks. And as a copywriter, as a conversion strategist, this is something that I help people

spk_0 with and see changes that need to be made like instantly and automatically. Like, it's just how

spk_0 my brain works. And so, to be able to sit with you in a Zoom room, 20 of you in a Zoom room for one

spk_0 hour and go through your home pages is going to be absolutely transformational to your websites

spk_0 and your messaging and your sales overall. So, faithhannon.com slash messaging and get your

spk_0 touch in there because I want to help you with your messaging. All right, y'all, talk to you next week.

spk_0 That.

spk_0 Thank you so much for listening in today. Hopefully this episode gave you some really tangible tips

spk_0 for better SEO and marketing to get more leads and more sales from your website. If it did,

spk_0 can I ask you a quick favor? Would you please share this episode with a friend and then just take 10

spk_0 seconds and go leave a written review on Apple Podcast. That is the very best way to help more

spk_0 Jesus-loving entrepreneurs scale their businesses so that they can help more people with their gifts

spk_0 and make an even bigger impact for the Kingdom of God. And guess what? We now have a Facebook

spk_0 community where we can learn, hang out and laugh. Go join the Facebook group now. It's linked in

spk_0 the showroom. And all the other things, courses, coaching and copywriting can be found at my website

spk_0 faithhannon.com. Until next time, God bless and I'll talk to you soon.

243// But Did You Deliver? A Checklist for Your Content Body to Increase Sales

Interactive Transcript

Topics Covered

Related Episodes

584 - The 4 Fundamentals of Lasting Change: Start today and change your life with Molly Claire

Manifest Space: Intuitive Machines CEO on $800 Million Deal and Building a Lunar Communications Network 11/7/25

Bloomberg Businessweek Weekend: November 7th, 2025

What’s Up THIS WEEK: ChatGPT HUGE Change! 🐦 Threads Catching Up. 📊 3rd Grade Level Marketing Works! | Ep. 425

Share Episode