MBW 992: Extreme Maritime Conditions - Intel Seeking an Investment From Apple

Interactive Transcript

spk_0 It's time for Mac Break Weekly and the Alex and Jason are here in Tell looking for an investment from Apple.

spk_0 Would you buy a piece of intel right now?

spk_0 We'll talk about college football choosing the iPad over the surface and Apple's in-house AI model that's being tested.

spk_0 And maybe will it be released? We'll find out. It's all coming up next on Mac Break Weekly.

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spk_0 From People You Trust

spk_0 This is Twit

spk_0 This is Mac Break Weekly Episode 992 recorded Tuesday September 30th, 2025

spk_0 Extreme Maritime Conditions

spk_0 It's time for Mac Break Weekly, the show we cover the latest news from Apple. Hello, from Apple.

spk_0 With us, Jason, now six colors.

spk_0 Dr. Com, hello, Jason.

spk_0 Well, Leo, remember when all commercials had jingles?

spk_0 I don't think Apple ever really had a jingle, but we could, you know, it would probably be something like a from Apple.

spk_0 Right, like at the end.

spk_0 I actually, yeah, I could play one. I have one.

spk_0 I saw it was on a text message thread with Jeff Jarvis and Paris Martinone, a few others.

spk_0 And he meant to say Apple intelligence.

spk_0 And his study said Apple Submarine.

spk_0 And I thought, you know, okay.

spk_0 That's us.

spk_0 Well, we all live in an Apple Submarine.

spk_0 Kind of. And I thought, well, maybe Suno could do that. And here's what it came up with.

spk_0 I said, I could sound like a 60s group.

spk_0 Yeah, it's not infringing at all.

spk_0 A technology, a technology, a technology.

spk_0 Inside a fruity flavored, artificially intelligent machine.

spk_0 It's pretty amazing.

spk_0 Also with us. Sorry.

spk_0 I delayed the introductions to play that double.

spk_0 Apple Submarine is filmed before a live studio audience.

spk_0 That's not like that.

spk_0 Also with us.

spk_0 Back in the library. It's Andy and I co.

spk_0 Hello, Andrew.

spk_0 For new Englanders out there.

spk_0 How does Ding a do it?

spk_0 Come to see, come to see, come to Dave Ding a fold in Brain Tree.

spk_0 Brain Tree.

spk_0 I didn't go that one kind of slept.

spk_0 I watched a on the plane home.

spk_0 I went to my mom's and providence and I'm sorry.

spk_0 I didn't see it.

spk_0 Andy, I know we're in the neighborhood.

spk_0 No, no, no.

spk_0 We have a lot of people out there. Rich Seagulls out there.

spk_0 I thought I bring. I should bring in my kitchen aid.

spk_0 Yeah.

spk_0 Lumereska's out there.

spk_0 A lot of people out there.

spk_0 But you know, I want to spend every minute with my mom only in a couple of days.

spk_0 So next time though, next time.

spk_0 Also with us.

spk_0 Ladies and gentlemen.

spk_0 Mr Alex Lindsay.

spk_0 Hello, Alex.

spk_0 I don't have a song to sing.

spk_0 Where's your, I don't have a sad.

spk_0 He has never sung the sing.

spk_0 Hi.

spk_0 Is where he said.

spk_0 That sounds like a Bernie Tobin and John Song.

spk_0 It does.

spk_0 There's not like a Monty Brothers jingle out there somewhere.

spk_0 I am going to avoid the temptation to write the any song.

spk_0 This is the magic.

spk_0 Jingle.

spk_0 I think it's version.

spk_0 Did it it it it it.

spk_0 I mean, we got the vision pro jingle.

spk_0 So we're doing okay.

spk_0 Did you see that?

spk_0 I'm sorry.

spk_0 This is not Macbreg.

spk_0 But I was a stealer.

spk_0 And I watched a little bit of the I got the end because it's over one of my shows on Sunday.

spk_0 But I got the end of the stealer gave in in Ireland.

spk_0 And half the stadium had terrible towels.

spk_0 Like I was like, welcome to stealer nation.

spk_0 Yeah.

spk_0 Terrible.

spk_0 Did they invent the terrible tell?

spk_0 I believe they do.

spk_0 My own hope.

spk_0 My own country.

spk_0 Facing 1980.

spk_0 Inventor.

spk_0 And it was it raised money.

spk_0 It raises money for.

spk_0 I can't remember what.

spk_0 But something.

spk_0 Something.

spk_0 I'm a profit.

spk_0 Nice.

spk_0 And area steel.

spk_0 Someone asked me where it's still.

spk_0 I don't have it right.

spk_0 It's not.

spk_0 But you have a terrible towel.

spk_0 Yeah.

spk_0 Of course.

spk_0 I mean, I'm from Pittsburgh.

spk_0

spk_0 Well, now that we've talked about regional affectations.

spk_0 I didn't have jingles.

spk_0 And jingles.

spk_0

spk_0 What did we have Jason.

spk_0 Now we had.

spk_0 Top of the Hill daily city.

spk_0

spk_0 I'm.

spk_0 Just say, a nickel, say, a dime, go see Cal.

spk_0 Go see Cal.

spk_0 Be by a new car for your wife.

spk_0 She will love you all her life.

spk_0 Go see Cal.

spk_0

spk_0 We're doing to this dog spot.

spk_0 No, he was in LA in Sacramento.

spk_0 I got him in Sacramento.

spk_0

spk_0 If you need a better car, go see Cal.

spk_0 It's a jingle time.

spk_0 Go see Cal.

spk_0 Go listen to what she do in your whole life.

spk_0 Go see Cal.

spk_0 That's it.

spk_0 Jingles.

spk_0 Yes.

spk_0 Anyway, they don't do jingles anymore.

spk_0 No, and that's how this all came up.

spk_0 You mentioned that before.

spk_0 Leo, I got a segue.

spk_0 Intel.

spk_0 Give us some cash.

spk_0 Cash, cash.

spk_0 Intel.

spk_0 Would you like some more cash?

spk_0 They're seeking an investment from Apple.

spk_0 So they got the gov, the government to buy in,

spk_0 which may be a little bit socialistic.

spk_0 I don't know.

spk_0 That sounds like socialism, isn't it?

spk_0 Investment opportunity inside.

spk_0 I think Intel is willing to take money from any of us.

spk_0 Anybody.

spk_0 This is this basically Apple is like, I remember when we had to have like one of the people we were

spk_0 falling out with Invest heavily in us in order to survive.

spk_0 Maybe this will maybe we have improved since then.

spk_0 Here's the difference.

spk_0 Now where are the Microsoft?

spk_0 At the time, Apple A was very dependent on Microsoft Office, right?

spk_0 Yeah.

spk_0 So that made sense, right?

spk_0 Also, Apple was involved with Microsoft.

spk_0 And Microsoft of course needed Apple to avoid the monopoly.

spk_0 In this case, there were, there were also,

spk_0 any way involved with Intel, I don't believe so.

spk_0 There were also strong rumors that parts of Windows

spk_0 were lifted directly from Mac from the Apple operating system

spk_0 and Steve knew where the bodies were.

spk_0 Yeah.

spk_0 So there was, there was a,

spk_0 didn't Apple sue over the trash can at one point?

spk_0 No, this was much deeper than that.

spk_0 And this was, this was like, and this was the,

spk_0 from relatively good sources, Steve told Bill Gates that

spk_0 we can get into a lawsuit and I won't eventually win,

spk_0 but my company may not exist when we win.

spk_0 So like, you know, like we can sort this out without doing that.

spk_0 Stock market loves this idea.

spk_0 Shares of Intel gained almost 8%.

spk_0 That actually, and then 6.4% of the day before,

spk_0 and Bloomberg tipped it.

spk_0 So, so the government bought 5% and Vitya bought 5%.

spk_0 I think now Vitya is definitely protecting a,

spk_0 an interest.

spk_0 So buying into this made total sense for NVIDIA to put money in

spk_0 to just keep, keep the, keep the lights on over there.

spk_0 I have to point out that NVIDIA has been the master

spk_0 of the Shell game investment, you know,

spk_0 where, for instance, they gave, they promised $30 billion

spk_0 to Oracle to buy it or, but then Oracle was going to buy

spk_0 and Vitya chips with $30 billion.

spk_0 And it's, and it really is a net, it's a zero net gain,

spk_0 but it looks good on the balance sheets.

spk_0 Well, I want to be sure to get similar.

spk_0 If NVIDIA said, okay, we'll give you money as long as you buy

spk_0 our chips or something like.

spk_0 I don't know what Intel would do.

spk_0 I mean, I really think this is about protecting the Mavis.

spk_0 Save cells from getting into an antitrust situation.

spk_0 And I think that the, the NVIDIA thing that where they're not

spk_0 making it, I mean, they're putting money in and then the money's coming back.

spk_0 That is, but what it does do is it means they stay in the middle

spk_0 of every all this technology.

spk_0 So they all, it doesn't matter whether it's a Shell game or not.

spk_0 It still keeps everybody else out in them in.

spk_0 So it makes a lot of sense business wise.

spk_0 Should Apple buy into Intel?

spk_0 Well, the only real, the two arguments are one,

spk_0 it might make the government happy.

spk_0 And two, insurance, right?

spk_0 Like I think the only way that really makes sense here is sure,

spk_0 maybe in the long term, you've got a competitor that could,

spk_0 could they maybe catch up to TSMC in five or 10 or 15 years?

spk_0 Maybe, but I think the insurance against something very bad

spk_0 happening in Taiwan is part of what's going on.

spk_0 You know, what would, what you want here is, and this is why

spk_0 they're trying to get TSMC to build more factories in the US.

spk_0 And they want Intel to not fall apart.

spk_0 Because if TSMC ends up being the only company in the world that can

spk_0 make advanced processors, that's really bad.

spk_0 If you're the United States, if China takes over Taiwan

spk_0 or bombs Taiwan to the point where it can't make chips anymore.

spk_0 Yeah, and I think, I think the better, I mean, if you're going to use

spk_0 that money, it feels like the better thing to do it,

spk_0 we'd get a bigger plant in Phoenix.

spk_0 You know, like, you know, that's the, I mean, that's the, you know,

spk_0 I'm getting TSMC, you know, to, you know, somewhere in the United States.

spk_0 It seems like if you're going to spend $100 billion or whatever.

spk_0 Well, I mean, they are doing that, right?

spk_0 I think this is, this is putting another chip down on a different,

spk_0 on a different part of the, whatever this metaphor is, real letwheel.

spk_0 I guess, I guess I feel like Intel is such a lost boat.

spk_0 Like you're just throwing money into something.

spk_0 Like, I think I feel like they're just like here.

spk_0 I mean, I feel like Nvidia is just patching it up to keep the boat above water.

spk_0 But there's not really, I don't know how, I don't know how Intel turns this around

spk_0 without almost a complete management change.

spk_0 Well, I'm a problem.

spk_0 Literally almost every sea level needs to go and put somebody else in.

spk_0 Microsoft didn't quite do that, but it does remind me of Microsoft.

spk_0 It's the whole like Windows Windows Windows Windows and then at some point,

spk_0 you know, polymer exits and they come in and they go, oh, it's actually cloud.

spk_0 And they made the change and Intel, people have been saying they Intel,

spk_0 you know, being more like TSMC and fabbing other people's chips is the future.

spk_0 And yet, culturally, it seems like they just don't want to do it.

spk_0 And they were stuck splitting them.

spk_0 And then they decided not to do that.

spk_0 Well, it's not even they don't want to. They don't know how.

spk_0 Like, you know, like it's, it is a culture.

spk_0 It's a culture.

spk_0 It's also just understanding how to deal with everybody's requests.

spk_0 Like you're used to a pipeline and things are make sense.

spk_0 And it's more chaotic.

spk_0 When I say it's cultural, I also, for people who have not been in sort of larger corporations,

spk_0 I'm not tossing it off as the culture is not a t-shirt people wear.

spk_0 Culture is every single thing that motivates every single employee

spk_0 is pointed in the a different direction.

spk_0 I almost say the wrong direction because sometimes that they're all rowing in the right direction

spk_0 and it's brilliant.

spk_0 But you get everybody rowing in the right direction.

spk_0 That's amazing.

spk_0 There's so much power in that.

spk_0 And then you need to change direction.

spk_0 And if you're rowing against the culture, I mean, I did this.

spk_0 I worked for a place that primarily did magazines, right?

spk_0 And I spent 15 years trying to get them to be on the, on the internet.

spk_0 And everybody would nod in the meetings, right?

spk_0 And then they would go back and continue to do what they always did

spk_0 because that was a corporate culture issue.

spk_0 And so like, I understand what Intel's going through here.

spk_0 And so I agree with you, Alex.

spk_0 I think that's the real problem here is Intel.

spk_0 It's not even like they don't even, even if they know that's not,

spk_0 knowing is not enough.

spk_0 Knowing what you have to do is not enough.

spk_0 You have to change so many fundamental things about like,

spk_0 it's not just like a new initiative.

spk_0 It's like we need to redefine what, what is a win?

spk_0 And what is a loss?

spk_0 And what is good behavior and what is bad behavior in ways that are counter to

spk_0 decades of culture?

spk_0 Right.

spk_0 It's a tough ask, but at the same time, I'm not sure, especially the US government

spk_0 wants to live in a world where the only company that can make those advanced chips

spk_0 is TSMC.

spk_0 And, you know, getting TSMC to be much more involved in the United States helps.

spk_0 But I'm not sure it makes them completely satisfied.

spk_0 And I'm not sure that I'm not a big fan of the steadying hand of the market.

spk_0 But the thing is like when a company is in this much trouble, you don't,

spk_0 you don't solve the problem by, hey, we've got an influx of cash,

spk_0 we can probably keep going for a period of time until we find the next influx of cash.

spk_0 At this point, you kind of need a regime change to basically someone who comes in,

spk_0 either from a within from the old guard or completely from the outside to say,

spk_0 here is all the stuff that we passed on that we should now be jumping into.

spk_0 Or here is an opportunity that we are now free to pursue because all of our former,

spk_0 all of our former competitors are now too successful to take the kind of risks that we can make right now.

spk_0 So I don't, I don't know how any investment in Intel is anything other than symbolic

spk_0 or in the case of the government strategic in the sense of, okay, well, let's have it,

spk_0 US, US landed chipmaker in place so that when we continue arm twisting fabrication here,

spk_0 we will have a company that's all set to actually start to start to make the stuff

spk_0 and a market for those chips already to receive them.

spk_0 I think the other, the other challenges that Intel is in a physical business,

spk_0 not an online business. So it's one thing to pivot when you're pivoting from,

spk_0 you know, the operating system to the cloud.

spk_0 It's another thing to pivot when you're making chip fabs.

spk_0 You know, like it is, like it's, you know, every all of these things are five or ten years

spk_0 of planning and construction. And so whatever, you know, Intel definitely doesn't have the ability.

spk_0 I mean, they are a physical company. They build physical things.

spk_0 And that is an incredibly hard, incredibly hard thing to do.

spk_0 And make the changes that they're having.

spk_0 Again, I just don't understand other than the government trying to prop them up

spk_0 and Nvidia trying to prop them up for different reasons.

spk_0 I don't see any upside for Apple to put money into it.

spk_0 There's all, I think there's an upside.

spk_0 I mean, the government making the government happy.

spk_0 If it becomes, Intel will use this money in it.

spk_0 If there's a quick pro-core from the government to put $100 billion into it or whatever,

spk_0 then it totally makes sense.

spk_0 Yeah. I think the scenario is,

spk_0 I think the scenario is, the US government says a lot of,

spk_0 if there are, and I'm sorry everybody, but I'm going to say if,

spk_0 if there are smart people inside the US government,

spk_0 they might say what we need to do is build a policy that has,

spk_0 that makes Intel be able to build chip fab capacity at a level beyond the demand for that current capacity.

spk_0 That's the problem, right?

spk_0 Intel is like, we want to build new fabs and, and Vansar technology,

spk_0 but nobody wants to make us to make their processors for them.

spk_0 So if you're the US government, you're like, all right,

spk_0 here's what we have to do.

spk_0 We have to have at least a portion of Intel be capable of this.

spk_0 And maybe it ends up getting spun off or maybe Intel transforms in some way,

spk_0 but we need to get a whole bunch of tightens of the tech industry in on this now,

spk_0 so that this thing ends up becoming viable in five years or whatever,

spk_0 because of a tactical reason.

spk_0 And we're putting in our money and they'll put in some money and it'll make us happy.

spk_0 That may happen.

spk_0 That's the only scenario that actually makes a lot of sense to me.

spk_0 And if you're Apple, yeah, like, look, the other thing I'll say is,

spk_0 there are chips.

spk_0 It's what Tim Cocoa was called legacy nodes.

spk_0 There are chips that Apple uses in various products that are not on the cutting edge

spk_0 that they could, you know, they're like, all right, we could bake that at Intel.

spk_0 That would be fine.

spk_0 They could make more.

spk_0 No, they bought their modem business.

spk_0 Those modems are that are out now in the iPhone Air, for example.

spk_0 That's formerly Intel's modem business that they bought and took away from them

spk_0 and then spent like five plus years getting ready to ship.

spk_0 But, you know, it's funny is I think Apple will be more prone to just giving money to Intel

spk_0 than do anything by anything to be nice.

spk_0 You know, like it, because they're bread and butter is so driven by the phone

spk_0 and some of the other things.

spk_0 I don't think that I think they want to get to a point where they control all of that

spk_0 and every product that, you know, that kind of lives in its own world.

spk_0 Again, I think that they're, as you said, there's a bunch of politics here.

spk_0 You know, the politics with Europe politics for the things if Apple can curry favor to get other things out of the system.

spk_0 You know, then that could make that's probably the most valid reason for Apple to support Intel

spk_0 is that there's something else that they could get from the government.

spk_0 Yeah.

spk_0 It's the climate, the way the climate is right now, this is a cheap way for Apple to curry favor.

spk_0 And it's really important, by the way, because Apple's got a tariff break on the phones.

spk_0 That's huge.

spk_0 They're still making stuff in highly tariffed countries, China.

spk_0 Well, and they're handing a white paper to the United States government for disassembling the DMA.

spk_0 So, you know, like that's right.

spk_0 That paper is them saying, this is what we want.

spk_0 So Apple has complained to the EU about the Digital Markets Act.

spk_0 The EU this week said, forget it, Apple, you're nuts.

spk_0 We're going to keep doing this.

spk_0 But the US government has now complained to the EU saying, why are you picking on our companies?

spk_0 That's our job.

spk_0 That's going to talk to the teacher.

spk_0 Well, that paper was not for the EU.

spk_0 That paper was for the United States government.

spk_0 Like, where's the outline for you?

spk_0

spk_0 To give you some context, the EU is preparing basically a report or an analysis of the first year of the Digital Markets Act.

spk_0 And they opened up a period of invitation for, hey, if you have a stake in this comment,

spk_0 and they filed a 25 page document explaining how unhappy they are with the Digital Markets Act.

spk_0 That's why if you look at the news items, some of them are quoting from the Apple Newsroom piece that they posted, which is very, oh, gosh, we just want what's best for the users.

spk_0 We don't feel so we can do what's best for the users.

spk_0 We're asked all the really, really savage quotes come up in this document saying, we kind of insist that you would recent this completely until you guys get your act together.

spk_0 You're giving benefits to Samsung. You're not giving to us. You're treating us really, really badly.

spk_0 And the EU, on the other hand, is basically saying, yeah, we've heard all of these complaints before.

spk_0 Here are all the different ways in which we have tried to work with Apple and Apple just simply shut us down and simply came back with, we can't comply with the act.

spk_0 And so your only option is to basically not enforce it against us.

spk_0 Really, that's what they're saying.

spk_0 So that's why they're saying, the other money quote from their spokespeople was,

spk_0 the digital market's act is not voluntary. It is mandatory.

spk_0 What do you think is going to be the outcome here?

spk_0 I mean, the EU talks a tough thing, but if Trump decides he says, I want to, to tariff all EU products 100% until the DMA goes away, it would go away.

spk_0 Like it would, you know, like it would, we have, say they say, you can't push us around, but he could push them around.

spk_0 That would be the end of that.

spk_0 The other thing is, is that Apple, I think Apple is slowly laying pieces in place.

spk_0 There's a nuclear option here, which is to pull out of Europe.

spk_0 And it wouldn't necessarily mean that Apple would give up 14% of their sales, which is about what Europe provides right now.

spk_0 It would mean that they probably give away maybe 4% to 5% of their sales, because what they've been doing in their OS is putting in features where Apple itself doesn't even know where you are.

spk_0 And so, like when you log in to buy things from your phone or from other things like this.

spk_0 And so the thing is, is that Apple, I think, is building the infrastructure too.

spk_0 If they had to, I don't think they're going to say we're going to do that anytime soon, unless some operating system just opens up and goes, hey, we now no longer know.

spk_0 But I think that they have, I mean, as this continues to drag on, I think that's the nuclear option as Apple says.

spk_0 We're going to pull out people will buy their hardware from neighboring countries.

spk_0 They'll never pull out. That's not going to happen.

spk_0 But what they're doing, which is China, they're not going to pull out of the EU.

spk_0 They're not going to pull out. Yeah, exactly. They pull out of Russia.

spk_0 That's the one place they pull out. That was a small percentage of their sales.

spk_0 Here's what they're doing, which I think is really putting pressure on the EU.

spk_0 I mean, they got pressure from the Trump administration.

spk_0 I think that's what's going to win it. But they also are delaying features, considerable number.

spk_0 This is from the Apple press release. They said, unfortunately, we're going to have to do things that are putting data into their handing data to companies.

spk_0 They're less concerned about your privacy.

spk_0 The DMA required that an oversimplification that Apple is really, really relying on.

spk_0 It's a complex case, I think, in which Apple is making very, very good arguments.

spk_0 One of the major ones is that the DMA, they still don't know exactly how to enforce it.

spk_0 And it's really, really hard to follow rules that are a little bit vague.

spk_0 But Apple is saying, oh, well, they're trying to force us to give your personal and private information to hand over your messages to third parties.

spk_0 And basically, when you look at, when you dig down into it, saying, well, basically what they're saying is that we would like to be able to use Apple Intelligence feature.

spk_0 Like if I have to talk to your chat, but I don't have to have AirPods to do so.

spk_0 If I have, if I'm going to get notifications on a smartwatch, I should be able to do that and not have to own an Apple Watch in order to do so.

spk_0 I can, should be able to use any of the hundred different third party smartwatches that every other phone is just simply sending notifications for.

spk_0 This is, this is the sort of thing that kind of gets me like annoyed about Apple because it is absolutely fall, they're all start to finish.

spk_0 When you talk about the idea of if I, you don't want to give the users the option to say, hey, it would be very, very convenient for me to have my Bluetooth G Shock Watch be able to receive notifications.

spk_0 Like I will, I'm totally willing to do that. I trust Casio. I trust the intermediate app that will push that stuff from the, my iPhone to the thing and Apple saying, no, no, you poor stupid summer fool.

spk_0 You don't understand how bad it is. We can't allow that to happen. And we're not just doing that to hope to get you to throw away that watch that you like and buy an Apple Watch instead.

spk_0 No, it's because we just want what's best for you.

spk_0 And obviously Apple's response is going to be to continue to innovate and not put them in the European Union.

spk_0 Like, you know, and not not add them to, I mean, that's, that's what EU users are going to get. And, and again, what I think it's start to drive them towards is finding ways to whether it's VPN or other things to do.

spk_0 To be somewhere else when they're buying their, their stuff so that they don't have to deal with the rules.

spk_0 Yeah, also, I think the, what you're going to see is, I don't think it's a pretense when they say we're working on it.

spk_0 I do think that they will continue to bring these features, but they'll bring them late. And one of the reasons is they're struggling, you know, right to ship new features and get them out.

spk_0 And if there are additional requirements for compliance in the EU, I think, I mean, there are things I roll my eyes at it in that story, like their app store somehow, like allowing other app stores reduces choice, which is a very weird argument to make that they made it.

spk_0 But this one, like I totally think it's legit and I think that they still do want to ship those features. But if they need to do another set of engineering jobs in order to make them EU compliant after they've crossed the finish line of shipping the OS is in the fall.

spk_0 I can totally see I, and I think it's completely reasonable for them to say, well, we're going to cross the finish line and ship it in our, our major markets and then we'll do some compliance work and the EU can get it next spring or whatever.

spk_0 And they they've done that on features already and I expect that to continue. And so it's not we're not we're taking our ball and going home. It's you guys made extra laws. And so you're going to have to get the ball later.

spk_0 And I think we've seen Apple users in the United States or an outside the United States complain about a lot of features tapped to pay and so forth not being available.

spk_0 So users are aware of this. The EU doesn't get live translation doesn't get iPhone mirroring. They've had to delay visited places.

spk_0 Which is what the live translation make more more sense than the EU than the United States. Right. They need it. Right.

spk_0 So I think this is, you know, you're giving Apple. I think a lot of slack on this. Yeah. Okay. Maybe they have to do more engineering. But really this is to get EU citizens to complain to the EU.

spk_0 The statement is that but I also think that there's truth in the fact that some of the extra features that are only required by the EU.

spk_0 That I think it's perfectly reasonable for them to say, look, we're going to ship it and then we'll keep working. I don't think what they're saying what I'm trying to get at here is I don't think they're saying fine. You don't get that feature. They're like, look, you need that feature plus all these other things on top of it because of your regulations.

spk_0 And we'll get there. But you're not going to get a day one because we're not we're not going to prioritize you over shipping that feature for everyone else.

spk_0 And so far they say companies have submitted requests for some of the most sensitive data on a user's iPhone. This is from the Apple press release.

spk_0 The most concerning include the complete content of a user's notifications.

spk_0 The full history of a Wi-Fi networks a user has joined. They don't say which companies have asked for this. I don't know if they're allowed to.

spk_0 Large companies continue to submit new requests to collect even more data putting our EU users at risk. Well, that's legitimate. Right. And then they start hitting at the DMA. Has it achieved its goals? No.

spk_0 It's not good. And it is true that the DMA sort of comes from people like Spotify who compete with Apple who are trying to get.

spk_0 Again, this is it's still a rich rich man's game. This is the the the count of this once the once the king does say to do something to the other count.

spk_0 What these are all high all all the companies, but she does are wealthy companies. You know the users users don't care about anything.

spk_0 I don't. Well, I don't. I get it. Again, as usual, I disagree with that. But but I'm but my my usual point is that.

spk_0 If you frame this in the terms of a legislative foreign legislative body has decided that.

spk_0 The user should have certain rights of control over their devices and rights of choice and they are trying to give those people those rights that a $3 trillion company has decided is not in the company's best interest to do so.

spk_0 Or in or in other cases believe that it would actually ruin the platform. We don't want to do it that way. But also because it's in our best interest for you to deny a certain freedom of choice to our users.

spk_0 And then when a $3 trillion company says we insist that this independent legislative body get rid of a law that we don't like.

spk_0 And we are going to actually bring the full force of the Trump administration of the United States government economically and perhaps even militarily against your organization to make you get rid of a law that protects your citizens that we don't like.

spk_0 The United States has a really, really bad history with basically trying to tell us our nation.

spk_0 We don't tell us how we should treat your citizens. We will tell you we will treat our citizens your citizens the way that we want to treat them.

spk_0 This is a very bad look for Apple.

spk_0 This is a culture clash between American capitalism and European for one of the better words socialism.

spk_0 Is it kind of a culture clash like American like American companies just want to we just want to be free man.

spk_0 No, we free capital free capitalism basically free free to be capital.

spk_0 That's why that's why I say I don't like the term the steadying hand of the market because that's usually the excuse of hey look if it's making money and if it's creating this market leader that what's that the market will if Apple is doing something that's wrong or if

spk_0 Exxon is doing something that's wrong the market will still will straighten it up. We don't need to regulate it.

spk_0 That's not how the EU feels.

spk_0 That's why I think that I do like to air on the side of a sovereign governing body wants to feel so these laws are in the best interest of not only the economic forces that within that district but also the people in that district.

spk_0 I don't think that Apple has fully Apple is very has a lot of legitimate complaints about it.

spk_0 What Jason said was absolutely correct. It's not a trivial thing to simply say we have to prepare this exception to our software to conform to a local regulation that we don't want to apply worldwide.

spk_0 That's an easy thing.

spk_0 Open Apple has done the same thing.

spk_0 Yeah, I've said we can't do some features.

spk_0 My point is that when Apple posts something something it's kind of two faced here where the public facing one is oh we just want much best for the users.

spk_0 We don't think it's fair and then 24 pages of bam bam bam bam bam say no no we're we're three trillion dollar company and we've we're we're incorporated in the in the most powerful military and diplomatic and economic forces the entire world.

spk_0 We don't have to do anything that you don't that we don't want to do or we'll work with you for a little bit but now we stop working for you.

spk_0 We just want you to get we're just insisting that you strike down this law and in that 24 page document that's where they say that they're threatening to actually pull out of the of EU market.

spk_0 That's not where that's not where they say it in the nice sweet public facing thing.

spk_0 I just think that Apple could it's an ongoing problem. The EU needs to fix this. The EU actually built in I'm optimistic maybe foolishly so because the EU has actually built into the process that this is why we're going to continue to monitor.

spk_0 We're going to continue to investigate it. We're going to produce reports and get feedback from people to see how it's not working and how perhaps we can address those problems and I don't think that Apple has justification to play the part of the victim.

spk_0 I think the people's champion here.

spk_0 I think the challenge is that and I could be wrong. I think if you ask the average Apple user not average European but the average Apple user in Europe.

spk_0 If they would like to have features day and day or have whatever these protections are from the EU, they'd pick the features.

spk_0 Like, you know, like, and maybe like I don't care about the other stuff for you know the vast majority would just say.

spk_0 I think the other US too people I rather I've seen they think they could be convinced otherwise so they know but this is their they're caring about I mean that work.

spk_0 You have the Apple product. They do care about privacy. They care about it not being hard to do it. They care about not thinking about it. They don't you know the vast majority of Apple users just wanted to work.

spk_0 They just want to know that it's it's it's more secure. They don't want to think about it.

spk_0 And they don't care about all the stuff that the D. I don't sell as well. And the US they do in the US to right no so I'm not saying I'm saying that I'm not saying the average average EU user.

spk_0 I'm saying the Apple the average EU person that's using an Apple product just wants it to work. They don't give a crack about all the other stuff.

spk_0 And then the other thing is that we only have stuff in the America that's made by Americans. They only have stuff in the EU.

spk_0 Well, the EU the EU desperately wants to figure out why they're not competitive with the United States. And that is an entire structural problem across their entire their communities, their government structure everything else.

spk_0 Everybody I've talked to I remember going to the web in low week.

spk_0 And all the people there saying we don't have a venture capital. I have a friend here because we're afraid of the risk we don't this is not how it work.

spk_0 But they have everything is I have a I have a friend that moved to Belgium and is immediately forced rather than being able to invest and build something is immediately forced to get into the workforce because of course there's you know all these social systems that has to pay into.

spk_0 And the thing is is that he can't do the thing he can't invest in the things that he wants to do because he has to they're they're like requiring him to do all this stuff.

spk_0 And so it makes the entire infrastructure it made it kind of opened my eyes to the entire infrastructure is against innovation there.

spk_0 And so then they can't figure it out. And then you have the big companies like Spotify to say well if you only protected us.

spk_0 We would be able to be more competitive with the United States and with reality is is that Europe cannot be competitive with the United States because they are structurally flawed in that area.

spk_0 People are happier they're having a good time but and you should they should be happy with that.

spk_0 People are kind of all like problem. They're not.

spk_0 The tariffs are you know intended to strong arm come countries into going along with our way of seeing things.

spk_0 But in the long run I feel like it's it shuts down what was a free and open world economy and makes it a national or horrible.

spk_0 Yeah, everything is just national and we get what we get in the US they get what they get in the EU and there's very little crossover.

spk_0 And that does not seem to be in the long run the great way to go we're going to take a break come back we have lots more to talk about.

spk_0 Including a massive spike in fraudulent apps powered by AI what a surprise.

spk_0 What a surprise Andy and I co Alex Lindsay Jason's now you listen to meck break weekly our show today brought to you by threat locker.

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spk_0 Their entire production production line shut down for months because of ransomware ransomware.

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spk_0 Com slash twit you need this you need this threat locker calm slash twit we thank you so much for their support from nine to five Mac a new study says a massive spike in fraudulent apps powered by AI one of the things apple asserts is you know our apps to protect people protects people there has been since this year alone a 300% increase in fraudulent apps on iOS of course it's 600% on Android this comes from DVP

spk_0 fraud lab. Progolant apps target both users and advertisers. This is what we're just talking about on that threat locker at fake versions of popular apps like Facebook attempt to get users to log in and therefore expose their username and password the firm says AI is being used to create convincing sounding language for the app descriptions which help them pass app review.

spk_0 So much for the protection of the app store. They also target advertisers I mean we kind of knew this you know it's it's fine some some shots going to get past the goal into the net that shouldn't be something that Apple should be really faulted about is that and this is the reason why Apple has like pump the brakes a lot in the past like five or 10 years about how well nothing bad can happen to you using the max unlike Android and unlike everything else so

spk_0 that people are bad yeah I've got a solution to this this is going to solve it now we need Apple to construct an AI to test the AI submission so we can let them fight it yeah let them fight it out yeah I mean there's always a balance between developers complaining that takes too long and then people complaining that they're getting counterfeits so it's there's a balance that Apple has to probably try to manage in that area I mean I do find that it is really hard if you get into a kind of a more basic app it's really hard to find the right one that will act like that.

spk_0 So I think that that's the that's the challenge you know with with any of these things.

spk_0 Let's talk about more interesting things about that some new features Apple has released iOS 2601 did you get it is this isn't developer this is forever no there's a bug fix release for everybody.

spk_0 Okay so we were thinking 2601 would be imminent it fixes a bug that could cause the you know the led blackout in the cameras with the iPhone air and air and 17 pro models ongoing cellular Wi-Fi issues iPhone 17 owners have been dealing with a bug intended icons is a whole bunch of little fixes here.

spk_0 There's a voiceover issue can become disabled after updating.

spk_0 Which is you know voiceovers primarily use for accessibility so that's kind of a problem.

spk_0 And we've seen weird keyboard artifacts Apple says it addresses a bug that caused the floating keyboard to change positions unexpectedly yes I'm saying dancing or we like to call it catch me if you can yeah.

spk_0 All right this is to be expected that's normal Alex you still say wait for 26 oh not on my phone on my phone I am like bleeding edge yeah I always shouldn't be but I've got a couple phones so one phone stays a little behind the other one so I you know so my but my main phone is usually as new I have all kinds of things breaking all the time I've learned not to complain because I'm on some beta that some you know like it's I'm fine with it it's my work computer that I'm more touchy yeah.

spk_0 Well then you might not want 26 oh one Tahoe which came out yesterday.

spk_0 First update to the new operating system this fixes a bug that was preventing max studio machines with the M3 ultra for being upgraded that was effective yeah.

spk_0 So I have an M3 ultra you know let's just like an EU some features take a little longer to ship and you have to wait until they're available like if you've gotten M3 ultra macro.

spk_0 Exactly so you should be able to install Tahoe now on your M3 ultra yeah it's safe now yeah well it'll do it it's possible now yeah yeah yeah.

spk_0 Mark German says apples working on a new well we we had this story before and we could operate system for the home.

spk_0 Yeah yeah that's not that's not really new.

spk_0 He has a story this week that's basically this is Jason usually puts it well about how.

spk_0 German is really really good but he likes to piece together piece together things into a story but the news load this week was kind of interesting where he's basically

spk_0 positing that perhaps apple is going to position that the place where they're staking their claim in a eyes not going to be in a chat box because they've already lost that battle it's not going to be in some of these other tools like notebook LM that Google has done but they're going to say we've got this amazing smart speaker with the screen and that's where we're going to put that's that's where we're going to take our claim as we as we're doing great great great AI that we're going to have this proactive AI assistant that lives inside the smart speaker that will and we'll do more than just set timers and pick me up.

spk_0 So we're going to see that this year is that you sounds like it's going to be next year because they got to get the app intent stuff working right this is the whole new series with app intent so it's probably a spring product it's a hardware has apparently been done for a year and they can't release it because they need the Apple intelligence stuff to work better we should also say the contextually we're recording this the day that Amazon just rolled out a whole bunch of new based products and I mean they are they're trying real hard I mean I you know I'm there with hold just a little bit more.

spk_0 I've been really skeptical of Amazon's work in this area but they are trying really hard and they do have a lot of resources to put against it if they want to but you know that's that's where Apple is entering and quite frankly I find that category so disappointing frankly right now and I've had them all and they're not very good that if Apple could come in there and create a product like that that kind of like hang around in your home and has a screen and can listen to you and actually understand and do helpful things I think it's got an opportunity.

spk_0 Yeah absolutely they can fix when I list all the problems that I have with my Google Nest smart speakers and that I've had testing out Amazon smart speakers these are things that Apple can correct really really well Amazon smart speakers are terrible because it's if it's all about the advertising always about the advertising they don't care about hiding that it's all about pushing ads to you

spk_0 whereas Google they mean well they've got the best chat box they've got Gemini which is really really great they're making a big push for that the next month but it is really really hard for them to control that ecosystem between all the devices you have from all different makers even when you have even when I have an Android phone made by Google as trying to talk to a house full of smart speakers that are all made by Google and running Google software there's always that I don't I never get into that state of bliss where I know that whatever I ask it to do it's going to be a good thing to do.

spk_0 So Apple could really really turn things around by providing the sort of the sort of thing where you'd want to spend $300 for instead of $180 for a comparable smart speaker from another maker because it's private it's not going to push ads on you and because of the closed ecosystem you can basically say things into your watch that will be reflecting in all the speakers inside your house and that would actually actually be count on to work.

spk_0 I probably not alone I've just given up on all of the other smart speakers and I'm just hoping someday Apple will release something I can use.

spk_0 Yeah I still have a Google home in my kitchen. I just don't use it very much. I even have time.

spk_0 Honestly I'm using my Apple watch for timers now. Yeah and I'm mostly giving up because the Google one is okay but it's super slow and they haven't done anything to make the hardware better and the Amazon one I put in a box and donated you know or recycled or whatever.

spk_0 Because because as Andy said and this is the true of the fire TV to look Amazon is a weird company and they're going to be what they're going to be and now they got Panos Panay out there.

spk_0 That guy knows how to sell stuff he's going to try to convince you I'm not a believer I think he I'm not a fan I I I I he a sales technique doesn't work on me but I know it does work on some people by panos I'm not pumped by Panos and never have been and he changed companies and it hasn't helped at all.

spk_0 But I will I'll say the fundamental problem with Amazon we talked I did a little rant about culture earlier Amazon in the end no matter what it is they do in the end they want you to buy something at their store that is what their culture is and all of their technology products inevitably are just trying to advertise things to you and so Alexa advertises things to you the fire TV advertises things to you and like fire TV has a bunch of really good features and I can't stand to look at it.

spk_0 Because it is so focused on selling me stuff and like I buy stuff from Amazon like you don't need to try so hard but they just as far as they're concerned everything is a means to an end and the end is a cardboard box at your front door that's it you've heard of the retina display Amazon has announced new home security ring doorbells with retinal vision.

spk_0 Yep, which is a camera with basically a retina all business red no vision when you're talking about yeah they have a new capability called search party to help unite people in the ring app to look for lost pets no thank you I don't care.

spk_0 The blinks security cameras now have 180 degree you know because they have to side by side there's a new color kindle the big one the scribe yeah I have a scribe I might I don't know I like it's too big I think new fire TV TVs you have a TV they throw you a bunch of TV with lots of ads so forth Vega OS the

spk_0 slim Kindle scribe with new note taking capabilities you know a lot of stuff a lot of stuff I have to admit that I had one experience with buying a Kindle tablet and just realizing how crippled it was and how many ads there were I basically just wrote off every Amazon product like I you know it's just like oh this is I get I get it I get it so and so I and I think the problem that Amazon has we talk about culture again is they're just transactional they are a

spk_0 transactional company they're transactional with their customers yeah transactional with their employees they're transactional there it's a transactional company it it is you know the machine is going to build the thing and they haven't been

spk_0 necessarily wrong but but I think that at every level they're transactional and I think that's really nobody wants an ad bill board in their house and that's the problem with all I mean you look at like how I get as a

spk_0 AWS customer how I get a new rep every couple years because they have this policy of rotating all their reps all the time which means that now I get it I get to train up somebody else on what I do and I got to a point where I just stop

spk_0 like okay I'm not the person the company to deal with AWS because it was just tired of dealing with some new person all the time you know and and and it's just that it's a culture of just this constant like no connection matters no

spk_0 relationship matters it's all just transactional and across the entire company from the top to the bottom Apple will have new products this year in fact we're starting to see there was a video

spk_0 leaked of the Mac book of the M5 air I'm not air iPad pro by the same guy to leak the Macbook pro last year right so this is

spk_0 a lot of it yeah it's a Russian and so I think it's something that has been spirited away from a Chinese factory and then taken away to

spk_0 Russia for there's a black market for Apple stuff in Russia so they get and I think that maybe because they pre-make these things right and they're on

spk_0 pallets because they got a they build them in advance so that they've got enough to ship out and I think I think some of them fall off a truck or fall off a

spk_0 pallet and this is what happens I gotta say this Russian guy though has really got the YouTube aesthetic down yeah I'm impressed he's a you

spk_0 maybe he may be Russian but he's I can't play this I guess but you can look at it there should I welcome back oh he speaks English oh

spk_0 no this is the translation yeah oh that's interesting I wonder if that's the automatic YouTube translation so he apparently got one of

spk_0 these yeah we're also seeing benchmarks on geek bench from what's the performance look like I have an M4 I don't

spk_0 think I need an M5 nobody with an M4 needs an M5 but they keep this would be our first vision of an M5 right and and it sounds like you

spk_0 know the multi processor score is is good is like up 13% or something like that which is standard I did a piece last week on six

spk_0 colors looking at the a series and it's the same thing like Apple changes the components of their chips every year and

spk_0 some of them get a big update and some don't this is a this is going to be a small cycle for everybody in terms of the CPU scores going up

spk_0 there only up a little tiny bit the GPU scores are way up so this was a good GPU year and they did new neural I don't have

spk_0 scores for it but the neural engine cores are different so like it's it's and the stuff that's in the M5 is the same stuff

spk_0 basically that's in the a 19 so it's this generation of Apple silicon so it'll be great it'll be the fastest computer apple

spk_0 makes for a little while on the on six colors shows how linear the progress is for these

spk_0 yeah they're just crank it and you know there are years where it like this is not a great CPU year but the GPU year

spk_0 it's really good but basically they just it's not exponential they just keep cranking and the laziest

spk_0 simplest way to say it is apples chips get better by about 10% every year yeah which is not bad

spk_0 and here's the GPU graph for the a 19 pro and it is significantly

spk_0 yeah it's a big boost and that's per per core I do that per core so if they add GPU cores it doesn't

spk_0 goose the score and and it's a big boost this year so they did and they they talk about how they did a

spk_0 bunch of AI acceleration for their GPU cores they did it with their CPU cores last year they did it

spk_0 with the GPU cores this year and all of that I assume will also be true on iPads and max with the M

spk_0 series and and so that'll be it'll be interesting if it's just an iPad announcement not a Mac announcement it

spk_0 would be once again the M4 they did it this way too you're announcing the new chip generation with a new with an

spk_0 iPad instead of a Mac but you know essentially the performance is the same like a chip is a chip we learned

spk_0 this with that first generation with the M1 and it's been true ever since which is like an M1 is an M1 no

spk_0 matter where where you put it the performance is the same so yeah it looks like iPad pro M5 is going to be the

spk_0 debut and maybe it'll be a Mac with it too we don't know I would be good but it says that there are

spk_0 you know German stories basically like there might be some stuff this fall and some stuff next spring and

spk_0 here it all is and he doesn't really pick out which is going when is the air going because he said the

spk_0 pro might go next year instead of this year the MacBook Pro does the MacBook air go we already had that

spk_0 in March or February so are they going to push that two in one year or is that going to be next

spk_0 spring as well that's kind of honest he doesn't know right yes exactly he doesn't have his vision into

spk_0 what Apple's plans are doesn't extend to he knows where those products are in the pipeline but he

spk_0 doesn't know when they're going to pop out his big scoop this Sunday in his newsletter the power

spk_0 on newsletter which I pay for it so that you don't have to it's the funniest thing because as soon

spk_0 as his newsletter comes out then all the Apple blogs nine to five and Apple and so everybody just

spk_0 basically summarizes what Mark said which is pretty funny he does say that Apple has been testing

spk_0 in house and AI chatbot they've been testing it with Apple employees which is kind of interesting

spk_0 this is actually the other story I thought that was kind of a kind of interest yeah and it's a

spk_0 little bit of a he does a little part of the work they should do at least I don't know about I mean

spk_0 the internal tool like okay but I don't disagree on the idea that people are used to talking

spk_0 to typing to things now right and they have this type to Siri feature I don't think it's

spk_0 unreasonable to say you should be able to type to Siri whenever you want which you can now and it

spk_0 should remain it should understand your context and it should probably have an interface that

spk_0 lets you create new chats and go back to your old chats at which point it's basically like all

spk_0 of the other AI apps except it's type to Siri and I think that's perfectly reasonable to do that

spk_0 and if they want to do some Siri filtering on it so it's not always the same chatbot or it's

spk_0 using a different protocol like whatever but like it's not unreasonable I think at this point

spk_0 to ask that we be able to type to whatever system Apple is clicking up for next.

spk_0 The actual product we'll see in March as early as March according to Mark is a project

spk_0 Linwood which sounds a lot like perplexity combines it overholes series infrastructure combining

spk_0 an internal model he says likely Google's Gemini with Apple's own foundation models group known

spk_0 as AFM in other words it would have web search it sounds like kind of like perplex this is probably

spk_0 the most popular category right now is the idea of combining current web information with LLM

spk_0 so that you can ask questions and get up to date information of the LLM. He also says it'll

spk_0 enable full iPhone navigation through voice control and this is what they've built an internal

spk_0 chatbot app called named Veritas submitting queries without the need for voice interaction

spk_0 so employees can type requests, receive information and hold back and forth conversations as they

spk_0 would with chat GPT this is of course typical everyone does this test it and don't do it first you

spk_0 have to dog for yeah also scale is one of the biggest killers when it comes to a language model like

spk_0 this because number one it's all I imagine that's all being done on device but I imagine also

spk_0 there has to be some stuff has to be done in a server for certain types of tasks so you have to you

spk_0 don't want to let the dogs lose until you know that you can actually handle in scale but more than that

spk_0 you got a hundred thousand very very polite and well behaved users out there who are

spk_0 by definition have passed a whole bunch of tests to establish that they're not terribly wild people

spk_0 before they were hired at Apple and then when you if they were to say if they were to release this

spk_0 to the public without an immense amount of testing now you've got in the hands of people who are

spk_0 maybe clinically depressed and they're going to be using this as a therapist even though it's

spk_0 definitely not set up to do that and you don't know exactly who's going to happen without you know

spk_0 what's going to happen when they're been talking to this chatbot for six to eight months and this

spk_0 and chatbots tend to lose their minds in a conversation thread longer and longer it goes because

spk_0 they just simply run out of context they have to start inventing context to fill in the gaps so yeah

spk_0 it's it seems like a very very nice system with their dog fooding it seems like they're

spk_0 making a lot of progress on the foundations that they're going to need to create the new shlomo

spk_0 for next year i don't know not having seen this actually actual tool if it's in any way ready for

spk_0 to be put in front of a

spk_0 account. It's interesting is a cornyard german he says i'm told apple doesn't currently plan to

spk_0 offer the chatbot to consumers it's just testing how well the new cereal work and i should make

spk_0 clear and he's not saying apple employees are depressed that the apple employees are being

spk_0 behaved and then it will be released to the public where i mean if you if you if you if you if you

spk_0 were to give it to like now suddenly 10 million people are using it that's whatever fraction of

spk_0 a percentage are going to be hurt by a chatbot that has not been tested properly that's going to be

spk_0 tens of thousands of people right even hundreds of people rest these people rest the people are

spk_0 testing it right now under apple are again well behaved they're going to know not to do bad stuff

spk_0 with it. And and apple is notorious about like spending years doing testing before they release

spk_0 machine they don't have time to this time i don't think they i think they do i don't think

spk_0 that they don't like there's any rush i mean i really don't i i i use i am in a i a huge part of my

spk_0 of my of my day and not have i think people are developing loyalty now uh Alex i disagree i think

spk_0 people are saying oh no i'm going to use clawed uh i'm going to use chatchip i'm a chatchipy

spk_0 tea guy i mean i think look what happened when that when chatchipy pulled back at four oh there was

spk_0 a revolt of people who were so devoted to four oh that they didn't they didn't want five i think

spk_0 that people are this is now is when people are doing brand loyalty i agree it was fungible for a long

spk_0 time i don't think it's fungible anymore i don't i mean i i think that i mean i use chatchipy tea

spk_0 for some things i use clawed for other things i use mid journey for other things i use you know

spk_0 you're that's you but i but i don't know i mean there's a i don't i don't think that i still don't

spk_0 think that there's that much uh i think if it was easy to use in the os people would just start using

spk_0 you know i mean apple google maps own the own the world and apple apple made apple maps and and

spk_0 crashed like like they literally screwed the whole thing up and now 60% of apple users use apple maps

spk_0 including me besides new mac book pros new mac book heirs new two new mac monitors are uh

spk_0 in the in the pipeline again mark says this year next year who knows it interesting

spk_0 it's unclear if the the pro display xdr may just never be replaced or whatever because it could be

spk_0 that this is the xdr and the studio display replacements but i've also seen some reports that

spk_0 suggest it might be two studio displays like a high-end studio display and a lower end studio

spk_0 display i didn't think the studio display would be a success at that price i think it is a success

spk_0 i think it's good enough for apple and apple doesn't need to compete below that i mean i bought

spk_0 another one right i have two now yeah because i did one i don't know there are others too expensive

spk_0 there are others out there that that are cheaper they're not as nice and so you know i it's like

spk_0 buying an apple case for your iphone it's sort of like it's more expensive than you get online but

spk_0 it's right there and it's nice so you get it so i do wonder if maybe they're going to spread out and

spk_0 make a lower end model of the studio display that's a little bit cheaper and uh like tricked out one

spk_0 that's got high frame rate and all sorts of other fancy features that's more expensive and whether

spk_0 that is sort of the replacement for the studio display xdr also the sizes it's a question you

spk_0 know do they go beyond 27 the xdr was 33 or something like that's huge so we'll have to see but um

spk_0 i was at i was at the event where they the executives were walking around it was at town hall so

spk_0 it was at all back at infinite loop and they literally were going around and saying we're out of

spk_0 the monitor business now we're not going to do another monitor and like then they waited in the

spk_0 crickets chirp for three years and they're like oh there are no good mac monitors now and then they

spk_0 made the studio display and funny thing about that they made the studio display and suddenly there

spk_0 were a bunch of mac compatible monitors again which i think goes to the point that like not only does

spk_0 the studio display okay for apple um it does okay for apple and it kind of creates like a little

spk_0 seed where then a bunch of other monitors appear that are undercutting apple and i think that's

spk_0 good for apple and mac users too so i i love the idea that two new mac monitors are coming like let's

spk_0 let's see can't wait let's see all right let's take a break how about that more to come you're

spk_0 watching mac break weekly with Alex Lindsay and ico Jason Snell our show brought to you by the same

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spk_0 we actually run our entire back end on pantheon the editors use it every single day to publish our

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spk_0 that reach over a billion unique monthly visitors visit pantheon.io and make your website your unfair

spk_0 advantage pantheon where the web just works and we will we will testify to that was it was it was

spk_0 funny because I think an agency approached us said would you do ads for pantheon I said use do

spk_0 ads for pantheon we use this is our host we use them like crazy we love them we've been using them

spk_0 for years pantheon dot i o so if if there are geek bench numbers for the m5 and the iPad can you

spk_0 reasonably you you've done this work just and projects what it would be like in a in a mac book pro

spk_0 yeah they're they're pretty close I mean the mac pro so what if we get geek bench numbers for an m5

spk_0 you can project with the m5 is like you can't just put the m5 pro or the m5 max our base model

spk_0 so it would be the base model and the air would be the same and that that is look they they

spk_0 uh don't very I mean the chip counts are varied or the processor counts are varied are sorry

spk_0 it's the cores from a to m but m doesn't really vary that much they vary between m and pro and max

spk_0 so an m is an m is an m like that we learn this with the m1s model you know so excited to get the m1

spk_0 max and then the m1 iPad and every single test I ran on them it was all the same right like it is

spk_0 I still remember was 1700 was the geek bench five processor score for the m1 and it was for it

spk_0 didn't matter what kind of computer was in a laptop a desktop an iPad it was 1700 because it was

spk_0 the same chip and that so it is remarkably consistent this is a nine core processor six and three

spk_0 which I'm assuming is what six efficiency three three performance cores are as advice of our

spk_0 so I don't three three efficiency six performance okay 128 kilobytes of L1 instruction cache 64K

spk_0 of L1 data L2 is six megabytes and the score you said 1700 for the m1 yeah the geek bench five it's

spk_0 a different it's a different score it's a different one it's an old this is the new geek bench six okay

spk_0 single core performance multi-core performance looks good but as you say it's all of a kind of linear

spk_0 growth pattern it's not jumping out jumping ahead right right so the m4 for the m6 because I want

spk_0 that OLED display the m4 was four performance and six efficiencies so it's in it'll be interesting

spk_0 to see what the three this is three and six of something we don't know what interesting interesting

spk_0 it was three oh actually I'm I'm looking now the base model m4 iPad pro has a nine core CPU and

spk_0 it's three performance and six efficiency okay and then the one in two terabyte models and the max

spk_0 got that extra performance core so they're been they bend the the cores so that'll be the I mean

spk_0 it basically is the slowest m5 you'll ever see is that okay let's see what else here um

spk_0 simple fold the lightweight AI for protein folding apple is very as always at great pains to say

spk_0 hey just because we have a released Siri AI doesn't mean we aren't working hard in the labs

spk_0 Apple researchers have released a paper on simple fold which is a lightweight AI for protein folding

spk_0 prediction this is some remember we used to do pro folding at home where you would get everybody's

spk_0 machine working on these things to create new proteins well now the AI is very good at this

spk_0 actually whoops I just wonder where they're going to add needing needing the proteins is the needing

spk_0 them needing you know like really I mean it's like the folding but you got to need them and then

spk_0 slap them yeah we're not making bread here this is this is a mouse it's a mouse it's it's it's it's

spk_0 that they basically took the the the king of the this cop of this category is Google's alpha

spk_0 alpha fold right one the Nobel Prize Google Google AI research so basically their idea was kind

spk_0 of simple it's similar to that paper they did a few recently which they said hey things don't

spk_0 need to be as complicated as they as other systems seem to make you think they are there as they're

spk_0 saying well what we did is instead of doing it the way that alpha fold and couple of similar

spk_0 AI's do it we basically traded it treated it like machine learning problem so we took all of the

spk_0 folding folding systems that were generated by alpha fold and documented in literature trained

spk_0 in a machine language unit to do to recognize this and now we've created this system that can run

spk_0 they all the bench of oddly enough on Apple silicon it's a you don't you don't need all the

spk_0 to consume this immense amount of compute resources you can actually run it on something as simple as an

spk_0 M2 max with 64 gigabytes of memory I was reading some some forums for people who actually understand

spk_0 the stuff and they're saying hey pretty interesting it's unproven as to how well this thing does

spk_0 it might be it might turn out that it's only good for stuff that we might have been able to figure

spk_0 out anyway but all of them think that it's a very very promising technology but once again it's

spk_0 nice to see that Apple continues to like at least publish of the research that they're doing

spk_0 and basically give them their AI team at least a presence other than in bad news stories and 95

spk_0 Mac and Mac rumors and once again following the tack of hey we don't yeah we don't have we don't

spk_0 have the server server structure of Microsoft or Amazon or Google but hey we don't need one all

spk_0 we need is this powerful apple silicon chip and we can run these powerful models like right on a

spk_0 desktop just walk into the Apple store walk out with the ability to do protein folding it's awesome

spk_0 uh two episodes of a new show we're supposed to premiere this Friday Jessica Chastain the star

spk_0 of the savant uh the show was about an investigator who infiltrates online hate groups and Apple

spk_0 apparently decided it was a little too close uh to the bone and uh have delayed it I hope

spk_0 I don't I don't know if they're gonna cancel it or just delay it Chastain was not happy it's just

spk_0 delayed yeah yeah and and to be fair remember they did the exact same thing with the with the

spk_0 Charlie Brown Snoopy like musical special they did and I was supposed to it was supposed to release in

spk_0 July it's about the the peanuts gang going to summer camp and then that what horrible harm is

spk_0 flutters the web through and yeah and and kill those those kids who were at summer camp so they

spk_0 and they postponed it they didn't announce a new date but they just simply postponed it uh so I'm

spk_0 I'm willing to believe that this is just because okay really really bad timing to talk about this sort

spk_0 of stuff in the wake of a really really horrible assassination um I will say however that did

spk_0 got me that the thing is like I hate the fact that now I'm at least I I don't believe that they did

spk_0 it and boob to make uh mega people happy or to make the administration happy I hate the fact that

spk_0 if I were to draw a pie chart of all the possible reasons why they did this a year ago that sort of

spk_0 thing would have been a tiny tiny sliver because okay you know what we're gonna be having open

spk_0 mind and saying is it possible that they were trying to that there was a there was a benefit to

spk_0 them for doing that they true okay sure fine we'll put a little bit of sliver in there and now it is

spk_0 a small piece of pie but enough of a piece of pie that you could actually serve it and it's

spk_0 I've worked in this business long enough I mean uh when there was an airplane crash uh we would

spk_0 immediately pull all airplane ads yeah you just you just uh there's no point in in you know I was

spk_0 I immediately thought there was a um uh buffy the vampire slayer episode about a kid who has a

spk_0 shotgun and goes up in or a rifle and goes up in a tower at a school and it implies that he's

spk_0 gonna be a school shooter it's that's actually not the story but it implies that and guess guess

spk_0 what that episode was gonna air about a week after Columbine happened and it didn't air until September

spk_0 in was gonna air in May uh and similarly because again don't sit your show at a high school with

spk_0 where there's violence I guess they also the um you know the final episode of that season was

spk_0 very much an action sequence set at a high school during a graduation and they delayed that for a

spk_0 month too so this is not anything new I would say I am interested in the fact that they went ahead

spk_0 with the slow horses premiere which also features a uh it features a right wing shooter doing a

spk_0 seemingly random possibly targeted shooting uh mass shooting in the opening of that I think

spk_0 yeah yeah I think what I would say is a show that's already been on for five seasons and his

spk_0 high profile and everybody knows what it is maybe launch is a little differently than a show that

spk_0 is a miniseries that is brand new that you're wanting people to sample and that they decided like

spk_0 if I had to guess I'd say look if we launch it now the whole conversation is gonna be in this

spk_0 context and we would rather this thing came out in a different context so let's wait a month or two

spk_0 for maybe maybe a better moment to do it whereas chastis is everybody knows what it is it's a star

spk_0 uh post on instagram that she's not aligned with apple's decision she says the sivant is about

spk_0 the heroes who work every day to stop violence before it happens and honoring their courage feels

spk_0 more urgent than ever while I respect apple's decision to pause the release for now or man hopeful

spk_0 to show will reach audiences soon the gentlest yeah protests yeah I'm not a line a classy and gentle

spk_0 she says they've been in apples been incredible collaborators I deeply respect their team

spk_0 that said I wanted to reach out let you know that we're not aligned on the decision to pause the

spk_0 release of the sivant I think I think Jason will agree with me that's there we've seen recently two

spk_0 different interpretations of how an actor will respond to a controversy depending on whether they

spk_0 pretty sure they might have a future with this relationship or if they know that they have no

spk_0 future with this relationship so just catch has dainn might have might have said something to our

spk_0 agent or her friends but when she which made the public statement she said oh I'm just not aligned

spk_0 with it we're asked the actress who played shehulk was free to say when Jimmy Kimmel like was was

spk_0 taken off the air was feel say oh you stop using dizzie don't you send any more Disney or jerks like

spk_0 okay I guess she got it confirmed with the gear girl she that shehulk is definitely not coming back

spk_0 and and I also understand her point of view she says she's been working on this for five years so

spk_0 this is obviously her project she yeah she's one of the producers of it so it's not just as

spk_0 as an actress it's as a producer as well yeah yeah all right I think that's sensitive of apple I

spk_0 don't absolutely have a problem also if if anybody I mean I'm probably the most one the most

spk_0 cynical people like on this planet or on this panel or I'd budget on the on the on this panel

spk_0 but probably on the planet too but even even I am like take okay I want to acknowledge that okay

spk_0 at least I I hate the fact that I had to think about that sort of stuff but if there was any concern

spk_0 in my mind that this was politically motivated yeah then Apple TV the Apple TV music the Apple

spk_0 music half time show they chose bad bunny who's not a favorite of the administration yeah I'm sure

spk_0 Apple had a voice and they're voicing it they could have negative they had to yeah I'm sure everybody

spk_0 has to say yes before they do that I'm sure Apple look Apple Apple supports all sorts of

spk_0 artists on Apple music including bad bunny they're not gonna have any problem with that yeah it

spk_0 was definitely not a no no we it must be a no no no conservative artists I don't think they were they

spk_0 no not at all and I think bad bunny is I mean I we didn't I didn't event with bad bunny you know

spk_0 remotely and and it like the amount of energy that he has yeah with his audiences

spk_0 and I think it's a great half time show it is interesting that they they tend to go for the

spk_0 the younger artists these days well it's also how to pull in a new audience yeah like it's for

spk_0 shot it's not about and they they they only wanted to pay Taylor Swift in exposure which

spk_0 she doesn't need so you know I have been struggling lately with my career and it would be great

spk_0 to get a little promotion they not pay people for the half time show they must give them money

spk_0 and produce it it's expensive they do all the production for them oh that's all okay so they do

spk_0 produce it but they don't give them a fee no but the amount of money spent for an artist the

spk_0 amount of money spent on that is in the stratosphere like it's hard to honor or I mean it's saying

spk_0 you're America's you would you would have to be huge for it not to be worth it yeah and Taylor

spk_0 Swift is that huge honestly that big yeah but she's one of the few we I mean it's one of the

spk_0 hundred million people why I still think it you know if I were her management I'd say do it

spk_0 Taylor what you know well the complicated thing for her I think is doing it before Kelsey Kelsey

spk_0 has a better than average chance of seeing a good point yeah it gets really complex I think that

spk_0 she couldn't say yes until Kelsey retired with that makes it year two I think that's also a good

spk_0 point I mean that's yeah I think that wasn't there also also a story that kind of the broke a few

spk_0 years ago about an entertainer who broke silence and said that yeah not only were they not going to

spk_0 pay me but the NFL or whoever is organizing it and so the contract said that I had to hand over

spk_0 like 10% of my tour takings for the next year on the basis that oh well we're gonna be promoting you

spk_0 so you're gonna have so much promotion we deserve like a cut of whatever money you're making for

spk_0 the next year or two and like oh I I have no idea if business works that way but I have no

spk_0 problem thinking that the NFL would absolutely do that yeah it's interesting the New York Times

spk_0 reviewer who had reviewed the sub-ent and said now instead of publishing my review my kale I'm

spk_0 gonna have to publish the explanation of of Y Apple pull that he said it's there's nothing in it

spk_0 that anybody would find offensive there's no specific politics in it it does depict white

spk_0 supremacists but surely nobody supports white supremacy surely I think they just felt like this was

spk_0 way too heated a moment to say we're asking questions about this sort of thing and that and we've

spk_0 got another show launching and I mean honestly this is the kind of thing that if it's I know it's

spk_0 a chicken and egg kind of thing but it's a kind of thing we're like if there hadn't been the

spk_0 assassination and Jimmy Kimmel the Jimmy Kimmel thing this would not have been noticed it would have

spk_0 been a oh Apple just decided to lay it by a month or something right but because it's tied into

spk_0 current events become a bigger story attention yeah then then it is yeah I think that's true and

spk_0 and if you're a reviewer and you you you watched it not it was kind of middling and they're like huh

spk_0 yeah probably so I think Apple's just trying to go out you know they just they just were like

spk_0 it's not worth it right now too many people are talking about too many other things that are

spk_0 close enough to this that why don't we just wait a month I think it's probably with their thing

spk_0 Apple's not a big drama company like I you don't have to like stop it who I mean who knew

spk_0 it was coming TV critics and and and the producers and actors but like for most people you could

spk_0 you could plant something for the legal forces that be a whole other thing he says more noticeable

spk_0 about the Sevan and more in Congress and the light of apples reluctance to show it is how

spk_0 quaint it feels yeah because she this woman it's it's taken from a cosmological by K about a woman

spk_0 who is trying to track down violent rhetoric before it becomes violence and he says the

spk_0 resolving competence of the federal agents who use jody's information of thwart aspiring

spk_0 terrorists suddenly does not feel like something that can be taken for granted yeah in this day

spk_0 and age maybe someone in apple notice this too he does say it's not reassuring that a series

spk_0 as anodine as the Sevan makes one of the world's richest corporations nervous how many phones do

spk_0 you have to sell to stand by your TV shows I yeah but again I'll say that's that's an easy shot to

spk_0 take it is a shot but I but do we it's a cheap shot and he said the recent events make you wonder

spk_0 about it more but programming decisions are not always about being nervous they're about saying

spk_0 maybe now is not the best time for us to have the most eyes on this show right like and and in

spk_0 this case I think that's the case and I think that was a good is that your times it's just well no I

spk_0 mean I think I will look it sounds like the reviewers who've seen it say that it's mid okay which is

spk_0 fine whatever but I don't think Apple's nervous about releasing it in the sense of oh no this

spk_0 would become a political issue I think they looked at it and said wait a second could we let could

spk_0 we let this sit for a month and have it not be part of a larger conversation that we do not want to

spk_0 be a part of I mean that would wouldn't that drive an audience but the question is really going

spk_0 to get more subscribers or less subscribers I mean that's the math right that's all they're going

spk_0 about yeah there's a lot going on right now if you if you release something to make people upset

spk_0 you're more likely to lose subscribers than you are to gain them you're not going to this is not like

spk_0 this is not the kind of show that you're going to gain a bunch of subscribers from you know it's

spk_0 not a man to lorian you know like you're not going to have a bunch of people that sign up just to

spk_0 watch this so on so so the so but you could have a bunch of people that wrote Apple off if they got

spk_0 upset and and so and and it becomes all this controversy and people are like out of and all Apple has

spk_0 to do is delay it for a month or two you know that's that's it seems like a pretty easy decision

spk_0 right and what and the and the slight shot is run is of course said by someone who's never probably never

spk_0 employed somebody and never run a company and never had to be responsible for a whole bunch of

spk_0 things like I love it when people do this like I just can't believe they did that I'm like okay

spk_0 all right right I think not everybody has to run a company to have a point of view yeah

spk_0 they can put it to the source if I were having a heavy have people having a really heavy opinion

spk_0 about things that they've never done it's like the person sitting watching tv talking about how

spk_0 the court rack should have done this and that and the other thing and I just like okay buddy

spk_0 like whatever right yeah well anyway if I were a TV critic and I put in all that time to watch

spk_0 that show and then it wasn't on I'd be mad too I had to watch it probably mad because they had a

spk_0 deadline and they had to write about what are you now yeah and it's boring let's take break you're

spk_0 watching mac break weekly andy knacko Alex Lindsay Jason snel we're glad you hear we're especially

spk_0 thankful to our club members club twit is one of the things that's keeping this network a float

spk_0 a big part of it one quarter of our operating costs are now paid by club members thank you club

spk_0 members really appreciate it we try to make it worth your while you get a lot of benefits for your

spk_0 $10 a month access of course to the club twit discord which is a great place to hang out with some

spk_0 really smart and interesting people not just during the shows of course there's conversations

spk_0 around the shows but all the time and we do special events in the club too which which I think

spk_0 make it fun as well we've got some big ones coming up our AI user excuse me our AI user group is

spk_0 Friday 2 p.m pacific 5 p.m. East during this is a lot of fun Anthony Nielsen helps put this together

spk_0 and he's really into AI we've got a lot of club members who use AI and often contribute to this

spk_0 so that's a lot of fun we're going to talk about our photo assignments solid on October 9th

spk_0 that's with Chris mark war he does that every month mike is crafting corn we had a great one

spk_0 made a great one now we're having another one coming up October 15th every third Wednesday

spk_0 a chill he's the Bob Ross of crafting and it's any craft you want mike has been putting together

spk_0 Lego but you can bring knitting crochet painting etc our book club is coming up October 17th

spk_0 that just finished the book it's great a memory called empire by our cady martine very Jason

spk_0 you loved it a very interesting sci-fi now very different it's kind of a mystery it's got some

spk_0 interesting ideas a diplomat in a great galactic empire trying to protect her her people

spk_0 um there's murder there's mystery there's mayhem it's fun there's a surprise the

spk_0 billion surprise surprise surprise surgeries that you don't expect so you know what's coming

spk_0 neuro neurosurgery yeah yeah yeah uh i like this book's worth reading a memory called empire and

spk_0 you can discuss it with us as a club member October 17th there's home theater geeks

spk_0 mike is still working on his dnd one shot he had a fun dnd this week to benefit st. Jude's

spk_0 and raised i think almost six thousand dollars they raised more than their a goal so that was

spk_0 a lot of fun i watched that um and we're gonna do another one for the club members anyway i'm just

spk_0 telling you kind of some of the benefits add free versions of all the shows special programming we

spk_0 don't put anywhere else all the keynotes by the way if apple does another keynote this year all of

spk_0 those are streamed in the club only uh so that's another reason to join the club um but mostly

spk_0 do it because you like what you see on twitter and you want to keep us going and we really do need

spk_0 that twitter tv slash club twitter thank you in advance please join the club uh back to the show

spk_0 i guess we are now in a special time for major league baseball the last uh uh games of the series

spk_0 at Fenway park the tigers and the red socks featured game footage shot on an iphone yes they did

spk_0 four they did they did it's funny they they did a little media call and they they had us come on

spk_0 they're like about a thing we're doing on friday night and then they said surprise we actually did

spk_0 the last friday first because they did it at the john's dodgers game and then they followed it up

spk_0 with the the game the tigers red socks game at Fenway park so they they had four iphone

spk_0 seventeen pros that were on uh they were using the black magic pro breakout box i see it right there

spk_0 that's the three hundred dollar breakout box that does that's it time code but no time that no

spk_0 time code or gen lock a point no just hdmi out and um at 1080 p 60 um which the phone is the apple was

spk_0 very clear to tell me and everybody else involved who had listened the the iphone is capable of

spk_0 shooting much higher quality than this but this is what the uh people in the truck and the

spk_0 interesting they use the black magic camera app and then they had i i had spack in the truck uh that

spk_0 that you could use to then control the white balance and all the other features of the you know

spk_0 settings of the camera um so it's a it's a stunt but i feel like they've done enough i think those

spk_0 broadcast are actually pretty nice that i think feel like they've earned it and they put a little

spk_0 bug up that's a shot on iphone but it was real subtle it was it was semi transparent it was in

spk_0 the corner of those shots they had them in the dugout what they say is you know they're showing off

spk_0 that the iphone cameras are nice but they're also saying that a a smartphone camera can fit in

spk_0 places where you might not fit a big broadcast camera so they could mount them in the dugout or

spk_0 they put one in the green monster the scoreboard in left field in Fenway Park that's pretty cool uh

spk_0 and they had a roving one uh on a on a wireless rig where uh their argument is a little iphone rig

spk_0 even if it's an iphone rig is less obtrusive to the people in the stands yeah then a giant broadcast

spk_0 camera and that they're gonna have more fun doing kind of like candid shots in the stands because

spk_0 people are used to looking at a phone camera in a way that they're not at a big broadcast camera so

spk_0 it's it's kind of an experiment for them but i wouldn't be surprised if in the long run when apple

spk_0 does sports stuff they're gonna use try to use iPhones as as one of the pieces like they mentioned

spk_0 and i didn't know this i think the friday and basepal's the first time the mlb has allowed a drone

spk_0 over the field during a game not while game is in play but like if there's an outer it's the end of

spk_0 the inning they were able to fly their drone you know out because you don't want the whole feeling it

spk_0 that would be exactly what you do that you win a free state and i'll be trying different stuff

spk_0 and if they can add some iPhones to it in a bunch of different places to make the broadcast look

spk_0 that much more because they're mostly using mlb's production facilities here the the mlb network

spk_0 truck and announcers and camera people and all of that but they can add if they can add a little more

spk_0 apple seasoning to the mix in the future then that's good and we should not understate like how

spk_0 big of a deal is it to have a drone over a stadium mlb's like drone i've had to deal with stadiums

spk_0 that are part of the mlb process and there they don't want any drone anywhere near it ever

spk_0 they have the contract is you can't use the drone around it even when they're not there like

spk_0 they don't want to ever have an accident with a drone anywhere near a stadium that has mlb

spk_0 because they consider to impact on their entire brand so broadcasts now have drones the

spk_0 San Francisco Giants broadcast this year have had drone footage but it's all like

spk_0 it's very outside the stadium right it's it's shot it's shots of the stadium a lot of times what

spk_0 we do is we shoot them if we shoot a stadium that's mlb in a lot of times we should try to find

spk_0 stadiums don't aren't mlb because it's so problematic but we shoot with long lenses that are outside

spk_0 sometimes over the river or over something else over the bay but you you get up and high with a

spk_0 long shot it looks like you're right over top of it but you're yeah so they do that for and it's

spk_0 mostly what they've been doing is mostly scene setting so it's like look at this beautiful stadium

spk_0 it's like instead of a helicopter or a blimp you can use a drone now we have to use a drone

spk_0 to go to your own country now we but apple obviously work with mlb to say well you know how about

spk_0 when when the third out is recorded we slide that thing in and we follow the you know players in

spk_0 and all that because nobody's done that and and that's a thing that they've tried and they tried

spk_0 some other stuff of you know ump cams and you know catcher cams and all sorts of other stuff that

spk_0 they that also postseason broadcast will experiment with but so you throw iPhones in the mix and like

spk_0 again I think you know of course apple's gonna try it but it's it's I think apple's been a

spk_0 pretty decent steward of that broadcast slot that they it looks really good I don't know how

spk_0 they tweak the settings maybe it's just a higher just look better it really looks good they've

spk_0 done a good job with it so and it sounds the last report I saw is even though there are lots of

spk_0 major league baseball TV changes coming that it sounds like apple's gonna continue doing the

spk_0 Friday night slot well and I think apple likes the fact I mean the reason it looks better probably

spk_0 because it's more money in it. There's more to hire the same cameras but maybe it is it's the same

spk_0 cameras at these various stadiums because they're the the cameras that are there but I think they do

spk_0 I think they add cameras and they add other stuff and I do wonder if there is even right down to like

spk_0 the the white balance and like you know the color grading of it if they make some decisions and I

spk_0 think the stream is higher bit rate I do think the stream is higher bit rate than anything you'll

spk_0 find on another streaming service. I will say the one luxury that apple has and part of why you do

spk_0 MLS and you do do this is because having a place to play with your technology is a real luxury

spk_0 having real content as a content creator you're always looking for like who can I shoot that's

spk_0 interesting to look at while I'm doing you know while I'm doing what I'm doing and they have a

spk_0 lot of opportunities yeah I will say it under it doesn't underline like the I will say I've been

spk_0 testing the 17 and wow like like this is like I'll show you an example hold on let me let me let me

spk_0 this is this is my daughter playing I put this on X so you can if someone wants to actually listen to it

spk_0 um but she's playing on it in on in a parade you know like so and I'm walking and you'll see me

spk_0 jump from 8x to 4x to 2x while I'm walking tracking her and I turned on the action filter um and

spk_0 and so if you look at this this is oops let's see here we go back to this and hit play

spk_0 so there's four oh that's cool so it does that nicely and smoothly and it doesn't look uh it doesn't

spk_0 look like but the tracking and it's like it is not bouncing around it is not are you walking

spk_0 are you have a exact walking I'm walking and look at that and then that's that's 2x that's amazing

spk_0 yeah but it is it it's kind of insane like it it is uh you know I shot that I shot some late night

spk_0 stuff because her band was playing later the next later in the weekend and shot some other stuff

spk_0 with another band I don't know I'm excitedy morning and the 17s are a big I like the self-thinkin

spk_0 I'm visiting it was visiting my mom used to sell the game at all I know and I have used it now

spk_0 several times with my mom and various others at the at the assisted living facility and it really

spk_0 it works great it's really good yeah I really like it it's really good let me ask Alex what is this lens

spk_0 that they're they have on the camera this is an iPhone 17 Pro I don't know for sure I think that

spk_0 that is a B script I mean B script uh so what would it be doing it looks more like a filter yeah it

spk_0 looks like a filter it could be a it could be an ND filter that they're applying to it so it's

spk_0 just to to stop it down yeah so the smaller lenses oftentimes those that you're putting an ND filter

spk_0 on you might be putting a polarizer on that can be a polarizing filter could be another one to get rid

spk_0 of some of the reflect on the clear so so those are the two big ones that you would put on in those

spk_0 those a lot of these moment and B script and even small rig all have and and tilt to all have

spk_0 little attachments for those smaller lenses and then I think they were showing some other ones where

spk_0 they have big lenses on them and there's what they have lens adapters for that as well so there's

spk_0 a variety of different ways of putting potentially very large lenses on I I will say that I really do

spk_0 like the quality that I get especially on a reasonably exposed environment the iPhones do a

spk_0 pretty good job do you think this would be good for documentarians it feels like this might be an

spk_0 ideal document I mean the the challenge you get into is that with document very quick if you're

spk_0 doing it if you're really doing it you want to short up the field and you want to have more control

spk_0 you're still going I mean yes you have cinematic mode but it's not like no depth of field so

spk_0 so that short of the field you're going to get from a real camera that is a little harder to do with

spk_0 a with an iPhone but there is a lot of places you can take an iPhone that you can't take a

spk_0 documentary crew and in camera so I think that there's a lot of advantages to being able to build

spk_0 build videos and and lots of things with the iPhone so it's it it keeps on getting better

spk_0 I think from a creator perspective there's not a lot of competition right now I mean you can take

spk_0 great photos with Android phones but you can't shoot in formats that matter and that's the problem

spk_0 I do like the like the fact that oftentimes we've seen this kind of stunt before a lot but

spk_0 oh do you realize that this short film and it was shot entirely with iPhone and like and you see

spk_0 a picture a production still where it's like where is the iPhone in that refrigerator sized

spk_0 tangle of like virus and boxes and frames and lights this does look like hey we got we got

spk_0 an iPhone we put like a snap on lens which you can actually go out and buy which a lot of people

spk_0 have and of course it's not as though we just connected usbc into the 300 800 yards long into the

spk_0 truck we of course had to plug it into a box to get the signal to where it needed to go but that

spk_0 it does look like and what people would recognize as a phone yeah they wanted they said specifically

spk_0 they wanted to be lightweight so in this context a non filmmaking contest they wanted to

spk_0 have it be lightweight so it's just it does have that black magic box and an amount you know but

spk_0 it's not a giant rig with an iPhone hiding in the center it was funny though the first time we see

spk_0 the product in the world it's not using any of the things the product does yeah you know it's like

spk_0 it you could like the HDMI out you could literally a dongle there's a dongle for that like you know

spk_0 like there's nothing to it so the I was I thought it was interesting they weren't using the

spk_0 the time code in general you wouldn't need it for this like that's the reason they didn't use it

spk_0 is because you don't need it and you want to keep it light and that'd be a whole bunch of other

spk_0 signal that had to go in I get why they didn't do it but it was it was just a funny thing to like

spk_0 here's the dock and we're not making it do anything special that's right the NFL's had a deal with

spk_0 Microsoft for some years now to use surfaces on the sidelines and answers for a long time kept

spk_0 calling them iPads now college football has decided screw the surface we're going to use the iPad

spk_0 and actually now four conferences have decided to use iPads on the sidelines and I think they're

spk_0 probably going to be a little bit better off although I imagine Microsoft did some custom yeah

spk_0 software so the Mac the Mac just joined which is a is a smaller mid-American conference yeah that's

spk_0 your your your Akron your your Kent state the I can't I don't think I can name all the all the

spk_0 schools in the Mac although if you believe it's a good thing I might be telling all these conferences

spk_0 and Toledo's in there oh whoa Miami of Ohio in there maybe to get an education yeah man I just

spk_0 I I feel bad now I've let down all my college football friends by by not saying all the schools

spk_0 on the Macs are all screwed up now because it is well the Mac is pretty much what the Mac has always

spk_0 been they play on like Wednesday nights in the Midwest and it's great and they they get some money

spk_0 also the SEC the ACC and Big 10 yeah that's right and this they did a big version of the story last

spk_0 year and they showed this and they they did a whole thing where they showed they actually had

spk_0 pictures from from Cal from my team are you be a 10 season no your SEC Cal is Cal is ACC ACC

spk_0 yeah the pack 12 RIP to the pack well yes the old coast conference now but anyway yeah so the

spk_0 the surface in the NFL and and iPads in college I guess I was big 12 is still using surface

spk_0 yeah well they're they're like that yeah I mean there was a lot of brother I mean

spk_0 Microsoft spent a lot of money oh yeah yeah a lot of money for Aaron Rogers to

spk_0 display it's not a great experience does Apple have some sort of I don't know if you call

spk_0 it an agreement or something saying that look you don't get to show any video no matter how angry

spk_0 and frustrated this this coach is you don't get to show him being up our product I I don't know

spk_0 what is going on there but what I've seen and this is true with Major League baseball too because

spk_0 they have iPads in the dugout for Major League baseball I feel like there are so many of them

spk_0 and they and they've been around so long now that they're kind of just ubiquitous I never see

spk_0 people chuck them anymore I just see people looking at them like they used to look at like Polaroids

spk_0 that were right shipped down from the upper deck on a string seriously that's what they used to

spk_0 in order to get a view of the defensive formation so I think they just become boring tools that are

spk_0 and they're looking at film right they're looking at film is that what they're doing yeah basically

spk_0 yeah and well and not just that it has nothing to do with whether the thing is functioning or not

spk_0 I'm sure this is all functional it's just oh no no he's temperate temperate temperate to get very very

spk_0 hot and like and and I pad it's not and I it's not an iPhone AR you could fold it in half in

spk_0 a machine if you wanted to when the Yankees lost a game once assaulted a toilet with a baseball

spk_0 baton yeah and broke you know I took a tour of the Diamondback Stadium in Phoenix and you go into

spk_0 the Diamondback's dugout and right down the the walkway from the dugout there's a toilet

spk_0 and it's made of stainless steel and they said well the reason this is stainless steel is a

spk_0 Brandy Johnson because he had a bad ending folks they break so nicely the ceramic ones just

spk_0 smashed so nicely it's just a it's a saddest man they have beautiful sound when they take like

spk_0 because it's the tinkling of the ceramic and the flush of water yes all together so cute so

spk_0 cute yeah enjoy enjoy your new prison toilet you got Randy Defender yeah

spk_0 Adobe Premiere on iPhone it's here are we excited in different

spk_0 I mean that you know doby tried to do rush and it didn't it didn't necessarily succeed they're

spk_0 they're they're it's it's hard to figure out whether you know the problem is once you get

spk_0 under the phone there the people who are building content on it are pretty specific about what

spk_0 they're doing I think that if they can take some of the cues from Apple with how they're using the

spk_0 final cut camera and so and so forth that might be something that's useful for people who use

spk_0 Premiere but the you know I it'll be interesting to see they they've not made any they've not had any

spk_0 success in this area up and up to it's interesting that they're highlighting Adobe's highlighting a

spk_0 YouTube creator because they're not seeing this really as something pros would use you're seeing

spk_0 this something as as Instagrammers and YouTubers and and like we can't see that's how Apple looks

spk_0 at it it's how black magic looks at it like all these iPad and everything else I mean everybody's

spk_0 going towards the creator market because it's so fat it's such a big market it's I mean it's it's

spk_0 the classes all of us podcasters learn this lesson right which is when we got started doing podcasting

spk_0 everything was a high-end professional microphone but the growth of podcasting meant all of the

spk_0 makers of that equipment were like oh wow we could do like we can sell masses of equipment instead

spk_0 of little teeny tiny amounts and this is the same thing which is like oh video production is a very

spk_0 niche nope not anymore now it's actually all over the place I I wanted to mention because Apple

spk_0 is doing this too I used Final Cut camera and Final Cut Pro for iPad last week shooting shooting

spk_0 upgrade and it was so great and that's a great example of like you forget all of these all

spk_0 these companies did their first generation which was we made an app with a cute name that does video

spk_0 stuff it's clips it's fun and then they realized oh actually our phones are super important and

spk_0 treating them like jokes is a mistake they're like now Final Cut is available and and you know it

spk_0 was a great experience for me to use those tools on an iPad on an iPhone but like this is the

spk_0 same story which is like oh rush it's fun zoom videos are zooming around on your phone and then

spk_0 they're like no okay it's premier now premieres on your phone now because yeah because it's

spk_0 serious serious business let's get down to it when I scroll through the apps on my iPad or my phone

spk_0 I see so many Adobe things I installed to try once and then they kind of forgot about it three minutes

spk_0 later because because they're never really clear in the messaging like with Adobe Lightroom for

spk_0 mobile it's really really clear what this is it's really really clear what they're trying to do this

spk_0 really really clear what they're trying to tell you can do with this app but it's like okay now I've

spk_0 now you've got three different video apps one of which seems to be for doing like 30 second selfies

spk_0 with all kinds of weird stuff on it another one which is like for clips and another one you seem to

spk_0 want me to think that it's Photoshop for video but I don't understand how it works it's like okay I'm

spk_0 why are you keeping busy and it's hard the features are so vertical like you know especially with

spk_0 things like cap cut it is like there are so many things that people use I mean I hesitate to put

spk_0 cap cut on a phone that I care about because of the the what it grabbed wants to grab onto on your

spk_0 phone but in the fact that it's a Chinese company but but there's so many people that have dug into

spk_0 those features and so many things that they use on a daily basis for social that it becomes really

spk_0 hard for these companies to you know they can get I think right now even Apple and Adobe can kind

spk_0 of get into the more adultish kind of creator market I think getting into the kids market is you

spk_0 know or you know the younger market is going to be very steep hill also for all your comedy heads

spk_0 out there was I totally just riffing on George Carlin's baseball versus football yes I was wow

spk_0 I'm impressed that was that was what that was I just realized in the middle of the voice I'm like am I

spk_0 doing George Carlin baseball you go home I'm going home and for all you move you matriculate the

spk_0 ball down the field using a series of faints in order to reach your destination ground right like it's

spk_0 that it's that kind of it anyway so all you wear a helmet all credit to George Carlin you wear a cap

spk_0 good bit if you haven't heard it so sure it's on YouTube somewhere whatever so you didn't get

spk_0 arrested for that one by golly no that was universal yeah FCC is accidentally leaked and now it's

spk_0 gone iPhone 16 e schematics do we care oh boy what a they're not supposed to do that and a lot of

spk_0 people are gonna take a look at that stuff for like the charge over there yeah it's not like you can

spk_0 go to like the digit the digit the digit key category and make place a really big order and then

spk_0 solder together your own version of the 16 e but I'm sure that there's a whole bunch of information

spk_0 that a lot of people in the industry would like to have had confirmed there is a letter cover letter

spk_0 which is distributed with the schematics containing apples request for the confidential treatment

spk_0 of the documents oops see anyway they're gone now but I imagine the people who care have already

spk_0 downloaded I'm sure that if you keep looking on scripti and keep refreshing the page for the

spk_0 search it'll keep popping up and coming and taking down and popping up and coming down as you do

spk_0 yeah the most likely reason according to apple insider for the releases the is an incorrect

spk_0 setting in the FCC database more likely to be an accident than an intentional FCC acts against apple

spk_0 but you know nowadays you never know you never know apple has responded to the statements that the

spk_0 iPhone 17 pro was scratch scratch prone they say your it's because the store wasn't cleaning it

spk_0 properly yeah they're saying that they're saying that the magsafe connector that's in the stores

spk_0 was like basically some of the surface of that magsafe connector was rubbing off on the phones

spk_0 so they're not scratches it's that's what they're saying yeah and that's a good plausible

spk_0 explanation like scratches I don't know it's a thing is it's an easy thing if they're if they're

spk_0 lying about it it's such an easy thing to verify that know you're lying about it and the thing is

spk_0 in three or four months time if these colors are ways are specific are particularly like look

spk_0 look bad once not resistant to scratching and look awful we'll all gonna know about that in three

spk_0 months anyway they have provided new cleaning materials to the i apple stores to clean those magsafe

spk_0 adapters so that you don't see those scuffs it really was bad press it's not as though people

spk_0 were trying to make a mountain out of a mohill people if you go to the apple store the people

spk_0 people on red and elsewhere were looking at the geek taking pictures these phones that for all

spk_0 intents and purposes look like they'd been thrown out of a truck bouncing along the highway then

spk_0 run over a couple of times well it's like a three-day-old like display phone so those people weren't

spk_0 trying to make a mountain out of a mohill but then it goes into the ecosystem of we're trying to

spk_0 get engagement by creating another gate for iPhones that happens every single year and I have some

spk_0 friends who've said that their theory is the iPhone air didn't bend so they had to find something else

spk_0 and this is this is what they came up with I do think that it started to be something but I mean

spk_0 it's true I mean like it's a it's a gaping hole and they want to fill it with content that is

spk_0 going to create some sort of a controversy in a scandal it literally happens every year

spk_0 this was not you know the strongest one we did find out that some of the endosation

spk_0 is weaker than others for lots of physics reasons I think it's a big nothing and your phone either

spk_0 put it in a case or don't take it outside or don't use it or don't even look at it it mustn't be

spk_0 played but otherwise it's going to wear and scrape and that's fine it's oh by the way I'll send

spk_0 you your receipt for the spinal tap reference thank you that was I'm full of them today and I was so

spk_0 unnatural too I was bounced around I was about to say don't don't don't don't I tied it no it

spk_0 mustn't be played don't even look at it you know it doesn't even take it out of the box until

spk_0 I have a case in a in a screen cover you know I'm you know it's I got your peak design case I see

spk_0 yeah yeah and so yeah so but I don't really think about scratches because it's the first thing I

spk_0 do I will say I almost wondered whether this should be closed up and on the peak design case just

spk_0 because the camera bump yeah the camera bump because it kind of exposed doesn't it seems more of

spk_0 it's exposed than than I would you know based on the stuff but but overall it's you know that's

spk_0 how I keep all my cameras and so I hand them to my to my son or my daughter or my wife they

spk_0 they get a mint condition phone that doesn't you pull the screen off put a new screen on I got $700

spk_0 for my iPhone 16 Pro Max because it was in very good condition when I set it back to Apple and

spk_0 that made the new one a lot less painful I keep on trying to send back old ones but then I'm like

spk_0 oh I need one yeah I decided not to give anybody I care about a new phone

spk_0 that with you it's like what the funny thing is then it then it moves up like my my wife I had a

spk_0 whole bunch of shots like what I showed from that parade you know of you know capturing all the

spk_0 stuff and then they want the new one that my wife was just like she's like uh Carlita was just

spk_0 like I don't need to shoot anymore today you can just shoot the rest of it like she didn't want to

spk_0 she didn't want to play anymore and she has a she has a 14 like it's not like it's it's a long time

spk_0 I know I know I know it's you made more pressure now so but but but it is I mean that I guess the I

spk_0 didn't think I didn't know if there was going to be a killer feature on the phone until I started

spk_0 playing with the action version I wouldn't leave it all the time it's a little softer um but if I

spk_0 uh I got an idea I got an idea what wait so the gold anniversary is the 50th or the 60th and

spk_0 what's the sailing lamp anniversary you could give her a Johnny I've sailing lamp for

spk_0 I mean your five thousand dollars beautiful it's beautiful uh this uh I think all she cares about

spk_0 is the camera she doesn't want this she's not it's from it's from Johnny Ive it's from

spk_0 north from where she might say I'll take half of that and cash and then I'll go buy a phone like

spk_0 you know uh this is the sailing lantern a portable lighting object

spk_0 you know that's not gonna run you under five thousand beautiful this is this is this is the

spk_0 thing to light up your hundred thousand dollar cat yeah yeah you know it's in case in a precision

spk_0 machine stainless steel frame polished texture glass module that concedes conceals an LED center

spk_0 the shine on materials and precision with which they made make the 1.5 kilogram object looked like

spk_0 a piece of jewelry if you hold it it feels just right and with the movement on a boat it feels

spk_0 so alive oh it's four year seventeen million dollar yeah so there yes there you go yeah I this

spk_0 this article and I read the the the product page it took me on such a ride because it made like

spk_0 that okay this is just design woo woo like that we see so much about and then like okay I appreciate

spk_0 the fact that there are people who really want to hear the story of materials and really that want

spk_0 to create an object that is sort of masterful in its way and Johnny Ive is someone who has actually

spk_0 engaged with that okay fine and there are a couple things but I kind of enjoy it it has this like

spk_0 flower petal like on and intensity knob that has a little hole drilled and as you can see like how

spk_0 it's registered that's nice the there is a couple paragraphs but how it's not just a it's an LED

spk_0 lantern but it means that we know that when in life when the when light is very very low it's very

spk_0 very warm and when it gets more intense it gets colder and so that's how the the light adjust itself

spk_0 as you make more intense and then I thought okay well but you know what you know it's I see the

spk_0 price it's like 500 bucks that by thousand I'm saying I'm saying okay because I did I did the math

spk_0 rug in my head and I the five thousand dollars it's the thing is who's gonna use a sports purpose

spk_0 like five thousand dollars and I'm sorry I got I got to button this up like so on the product page

spk_0 I showed what does it come with like I bet that they they're not going to simply like you know

spk_0 they must come with like a bespoke per precision like matching sort of charge cable like no you

spk_0 don't get you don't even get a charge cable from five thousand dollars you know I'm gonna charge

spk_0 you a box yeah it's like what how bad does this look with my like eight dollar like Amazon pack of

spk_0 five USB-C cable on the side of this I imagine you have to undo the plug and so but it's like oh my god

spk_0 you have to tell the story because they have to be able to tell the story every someone every time

spk_0 someone walks into their office and go to their house it goes that's amazing you don't tell them

spk_0 the price you just go well it has all this stuff and what happened I'll tell you I'll tell you what

spk_0 happens like it's the most beautiful thing and one of those wonderful thing you own and at part

spk_0 as you tell people all about it and then it goes missing and you don't know what happened to it

spk_0 and then to your horror the plumber who's working on the toilet downstairs I don't look here so

spk_0 like Coleman lantern I'll just borrow this for for a couple hours and it's all dinged up and hanging

spk_0 something I'm sure I'll pay for what's it like 30 bucks Johnny does say it can survive extreme maritime

spk_0 conditions so there's that I'm not sure I thought you were going to say that it disappears and then

spk_0 to your horror it turns out that it was used in a murder oh no that's it's it's it's it's it's it's it's

spk_0 now we're gonna put this show up for a couple of months now it's hot yeah that was a plot twist

spk_0 plot twist for haunted magic nautical lantern Ford CEO says I don't love car play ultra I don't

spk_0 love it Jim Farley says he doesn't like the execution in round one right didn't say wouldn't do it

spk_0 eventually but obviously disagrees with some of Apple's decisions and I thought he made this a

spk_0 good interview I thought he made some really good points about this is from inside your fees yeah if

spk_0 you're a car maker you you're looking at this and thinking um you know what what do we have in what

spk_0 does Apple have and do the customers want the Apple experience for this or do they want hours

spk_0 what is the choice there and they're full supporters of car play and they'll let you put car play

spk_0 really big across their screens and all of that but I think it was a little bit of insight into

spk_0 sort of the push and pull between what Apple wants and what car makers want when it comes to

spk_0 going beyond what car play offers to what car play ultra does and it's not a no I think it's

spk_0 really interesting where he's like I think that that Ford understands the appeal of car play and

spk_0 even the appeal of car play ultra but that they the way Apple built this first iteration doesn't

spk_0 really work for them so they're they're I mean he basically says we'll see where it goes but it

spk_0 doesn't make us comfortable today which I it's not news in a way because it doesn't seem to make

spk_0 almost anybody comfortable there's almost no automakers that are that are implementing it actually

spk_0 let me clarify this is interview on the verge uh the verge is a podcast Joanna Stern was

spk_0 filling in for Nila Patel so credit where credits do this is from we're looking at our article

spk_0 about the podcast about the podcast I often get fooled by that these days because every original

spk_0 piece of journalism always gets begins in a podcast yeah yeah I put this I put this I put this

spk_0 this particular article in because I had the good quotes in it for us you I think the verge you

spk_0 have to run down to all of this is it was a tease for the article but yeah there's so many good

spk_0 quotes in there that really illustrate like how subtle some of the problems is like there's a

spk_0 yeah he's saying are you are you gonna I'll I think we hit on you on this earlier I'm gonna allow

spk_0 the OEMs to control the vehicles how far do you want the Apple brand to go do you want the Apple

spk_0 brand to start the car do you want the Apple brand to limit the speed my favorite feature is saying

spk_0 that hey my kid if I kiss driving the car he can't go over 45 like do you go with an it does Apple

spk_0 like control that part do you want Apple brand to to limit access and those are a lot like if

spk_0 as Apple going to want to do that if Apple wants to do that I think we're gonna have a tough time

spk_0 because then the digital experience gets really really messy so it's not it's not a binary thing of

spk_0 oh god this this sucks we don't want it it's like okay it's interesting Apple can deliver a lot but

spk_0 we don't know like we don't know who's what where the lanes are in this application of engineering

spk_0 and who gets assigned to what lane in the car it's a thoughtful response I mean this is not

spk_0 somebody who I mean I thought this through I mean GM's response contrast with GM's thoughts

spk_0 about car play like this is a thoughtful response that I think is legitimately concerned with the

spk_0 consumer experience whereas the GM response is more like we don't care our customers are gonna

spk_0 use our software whether they like it or not this is a I couldn't be more impressed honestly even

spk_0 though you know he's saying no to Apple he's saying no to Apple for by bringing up lots of really

spk_0 great points yeah yeah I think the issue is is that would the Apple people the people who use

spk_0 Apple products want to have all those features as part of the Apple brand absolutely like the

spk_0 the car companies are horrible at this like I don't because because the problem is car companies

spk_0 get caught up in all of these other things that they need to do they want to try to make money in

spk_0 six different ways and they want to have this and they've got three teams that want these other

spk_0 things and they all and it's all like to the the focus is so diffused away from the user experience

spk_0 that you end up in every car that you get into it's it's it's it's a death by committee and and

spk_0 and so every interface is the function of they don't have a interface that I think I don't think

spk_0 if they do they they're not very good at it they don't have an interface they basically the

spk_0 interface got you know ZAR that just says we don't care you know we'll tell you guys what we want to

spk_0 do with the with the the car and and the rest of the car company needs to sort it out like if they

spk_0 have that they could probably build good interfaces but they don't have that yeah they have a whole

spk_0 bunch of different groups that have their own thing that they want and what the user wants is when

spk_0 I get into the car I want my experience to come with me with my phone and I want to just have it

spk_0 sit in there and I want everything to happen with my phone you know like and I and I don't want to

spk_0 I don't I don't want to talk about like the only thing I use my wife's Ellie my her

spk_0 L LCD screen for is as a suction cup for my phone like like you know like I don't like there's

spk_0 like it's a Honda it's expensive it like I just put the suction cup right on there and I just

spk_0 you know because the because the vent is too close for the peak little hooks to work right and so

spk_0 so that but that's all I you know that's all I care about and and I I find you know it's it's tedious

spk_0 to deal with the the other parts of the car and I think that I think what Apple's looking for

spk_0 they're going to fish this out and it's going to take a long time they're going to find a company

spk_0 a car company that wants to make a move this is how this is how AT&T they already have asked the

spk_0 Martin right they already have a few they got a high-end one maybe Hyundai and Kia we haven't

spk_0 heard more about that but it might be them and if they get Hyundai and Kia you know the thing is

spk_0 is they're going to you know how many Apple users are going to buy a Hyundai or Kia based on the

spk_0 and if and if you start seeing movement there then then the pressure starts to change and everything

spk_0 like when Apple started Verizon laughed them out when the iPhone started they laughed them out of the

spk_0 office and AT&T ate their lunch and dinner and part of their breakfast you know as a result and so

spk_0 I'm sure Apple's telling that story as they talk to car companies of who is going to be part of this

spk_0 this ecosystem and get the glow of of that but also just having Apple users that are not as

spk_0 connected to the cheap scar in the world and they just wanted to work so what what Jim Farley says

spk_0 I think is shows that he's thinking about all these issues that's what makes me encouraged about

spk_0 Ford here is he's I don't know Alex whether it's Ford's structure or whether it's just that they

spk_0 haven't talked or whether it's Apple having kind of a first cut at this the given the delay for

spk_0 CarPlay Ultra it feels like very much Apple had like a first idea and that when they went out with

spk_0 that and everybody was like uh no and they had to go back to the drawing board but I think the

spk_0 challenges if you're a carmaker you've got a lot of regulatory issues you've got a lot of

spk_0 specific car model features and there's a question of like what can you let Apple do or are there

spk_0 things that you basically have to do but but I I agree with you I think what he's saying here is

spk_0 basically we need to talk to Apple keep the lines of communication open and think through all the

spk_0 issues because I will bet you there are issues that Ford is concerned about that are maybe issues

spk_0 that Apple hasn't considered in the level of detail that Ford has and you know by not saying no

spk_0 here he's really kind of saying let's consider what the perfect balance is between what the car

spk_0 hardware is required to do and what the the software overlay from the phone is trying to do so like

spk_0 I I think this is good but I think it also shows the real complexity of getting to totally different

spk_0 tech stacks including the regulatory issues and product line issues and and you know different

spk_0 models with different features issues all working together is super complex but like the contrast

spk_0 between him and the the GM CEO who's just like forget it we own it go away is remarkable and

spk_0 and like I that's what I got out of this is like he actually sees the value in car play and is

spk_0 trying to figure out how they can work with Apple and what the right level is I like that does

spk_0 probably have something because it's a development another really good really good thing that may be

spk_0 impressed with with the CEO he's basically saying exactly that hey look we don't we we Ford does not

spk_0 have the right in our opinion to disrupt someone's digital life when they get in their car we don't

spk_0 want it to be a house we don't think we can design an experience that's going to displace your phone

spk_0 and then also that we forch not restrict customers from using systems like car play and Android Auto

spk_0 and that the company shouldn't be making money off of customers who by making that like a

spk_0 subscription feature access to these things so all these great stuff that makes me think okay let me

spk_0 look at Ford's and I think I think his handlers probably gave him some coaching based on the GM

spk_0 you know right because as an Apple user when GM said when the GM CEO said what he's going to say

spk_0 what went through my head is well I'm never going to own another GM car like it just literally

spk_0 just was it wasn't like I was angry it was like they have no commitment to my you know and the problem

spk_0 that all these car companies have is that I look at the next generation my kids they are less

spk_0 interested in the cars more interested in the phones like the car well I think the car companies

spk_0 are also fighting this this losing battle of becoming the pipes like they're they're just wheels

spk_0 that get you from one place to the other and no one really cares about a lot of the other you

spk_0 know when I grew up everyone you know they cared about what kind of car they drove and it was all

spk_0 important and it was all part of their personality and everything else and I don't see that in the

spk_0 next generation of kids that I don't see them caring about cars like they did you know 30 years ago

spk_0 you know like it's just a completely different market and I think that car companies have to adjust

spk_0 into the sense that they care more about how it inner it intertwines with their social media and

spk_0 their and their electronic devices than they care what it looks like on the outside or how fast it

spk_0 goes and just to be clear here because I want to because we got this a little bit wrong the person

spk_0 that GM who's been talking all about how car play is bad is a guy who is the SVP of software yeah

spk_0 GM CEO is is Mary Barra and and she's she sort of let him right talk about this issue and she's

spk_0 just sort of way that's who we blamed her but that's who else is talking about but but but

spk_0 Barra is the guy who but when he said it I'd like to ask when he swung the ax I was like well there

spk_0 goes that like it you know it just means that I don't have to go to that I when I'm looking for a new

spk_0 car I don't have to go look there we have we have the last Chevy Bolt since and then they stop

spk_0 making and they're going to start making it again but they're going to make it on the new platform

spk_0 and I was like yes let's get this car now because it's the it's like the last car play Chevy that

spk_0 will exist and for me I'm still just waiting for the slate so so I just want nothing like you know

spk_0 like it's it's you know and and be able to add whatever I'm going to add to it not not have it

spk_0 and I think that that'll be you know the more interesting thing for me you watch a mac break weekly

spk_0 Alex Lindsay Andy and I coach Jason Snell we're glad you're here thanks for thanks for watching

spk_0 time for our picks of the week let me start with Alex Lindsay you're pick the week sir

spk_0 so I'm picking this one I just got it and it's mostly I didn't really know how it worked

spk_0 and so I bought one because I needed it I'm building this I'm building a phone rig for something

spk_0 and I am reprinting them and the problem when you print them is how do you attach

spk_0 how do you put a quarter 20 into it I got to hook my my my phone rig I have to be able to attach it

spk_0 to a tripod or to something and so I need a metal quarter 20 that goes into my printed device and

spk_0 I'm not saying this is that special and I don't know if this is the perfect brand it's the one I bought

spk_0 and but what it is is it's called a heat set insert tool and so what this does is it if you

spk_0 you you print it with a little bit of a hole that's a little smaller than the than the

spk_0 neural quarter 20 and then you put this under it's just a little soldering iron but it keeps the

spk_0 reason that the tool is important is that it keeps it vertical and pushes straight down I mean

spk_0 you can do this by hand with your you know with your with whatever cigarette lighter and whatever

spk_0 it is but the point is if you want to keep it going straight and you know we've been experimenting

spk_0 with this to figure it out because you have to change the way the hatching works inside the model

spk_0 and everything else but it then will allow you to print your own print whatever you're trying to

spk_0 print and then insert a metal quarter 20 into it relatively seamlessly and I brought it up because

spk_0 because I didn't I didn't know what did I knew that something did that I didn't know what it was

spk_0 I now have it and I'm using it and it's great I tried to use I tried to do this freehand this

spk_0 yes it's so hard to hold the because you've got to have like a little clamp on the hot

spk_0 soon to be hot metal screw in set and then you've got the the soldering iron and you're heating up

spk_0 this metal in set and you got to push it into the plastic yeah and so you need an extra mount

spk_0 there because it is kind of brilliant like how do you get a really good kind of screw mount on a

spk_0 3D printed object this is how this is and it has a little piece that goes on to the end of essentially

spk_0 a solder iron so that it pushes flush against it and when you push so it'll heat up and then you

spk_0 put it on top and it heats the neural up and it pushes it into the into the plastic and anyway

spk_0 melts the plastic around it and then it fuses so it becomes part of the and becomes part of the

spk_0 printed piece and it's in there pretty good oh yeah it's not coming out I mean I'll break

spk_0 it I'd have to break the I mean you could break it but it's not going you're not going to pull it

spk_0 out it's going to break the the the the printed model before it comes out very nice the vertical

spk_0 heat set insert tool pressing machine with 90 watt soldering iron heat set tips m2 through m8

spk_0 30 pieces brass nuts threaded insert for 3D printed part from the minty on store I didn't find any

spk_0 that were particularly like American there there was some version of a Chinese word that was there

spk_0 so I'm not I don't know if this is the right one I think it's more interesting that

spk_0 understanding what a vertical heat set insert tool does I you that's that's the thing that's

spk_0 the thing that's more interesting I only 45 but yeah this wasn't that expensive if anything I'd

spk_0 probably want one that goes up you don't want the one without the vertical though see that's

spk_0 the same and the only thing that I would probably change here is I might find one that goes up

spk_0 I'll has a little bit more clearance based on my car higher yeah maybe you want the 55 99 version

spk_0 looks a little higher yeah exactly yeah exactly yeah okay that's a that's a that's a specialty item

spk_0 I guess yeah uh Jason Stell pick of the week I'm gonna go the other way I'm gonna ask you to

spk_0 spend money on something very important that is not a product which is this is the last day of

spk_0 September the my pals at the relay podcast network have been raising money for St. Jude we did

spk_0 the podcastathon we're almost at our goal as we record this of $700,000 for the month it's

spk_0 stjude.org slash relay I got to be there last week the thing to know about this is St. Jude is

spk_0 fighting childhood cancer in almost every way imaginable they have a hospital there are

spk_0 treating kids inpatient and outpatient the the families do not pay for that if the families need

spk_0 to stay somewhere and travel to get to Memphis to st. Jude they do not pay we got to see one of the

spk_0 new apartment complexes that they built on campus where families can live while their kids are

spk_0 undergoing cancer treatment for free and they have one two and three bedroom apartments they've got a

spk_0 bunch of these buildings they've got uh common areas and and cafeterias for them and open areas for

spk_0 them to go outside and play and for the parents to get a moment alone to do a zoom call or whatever

spk_0 nobody pays for that because st. Jude wants the these families have enough going on with their

spk_0 kids having cancer and being treated the other part of it that blows me away is the research there

spk_0 are also these big buildings on the st. Jude campus where there are researchers and all they're

spk_0 doing is researching new ways to fight childhood diseases not just cancer there's some other stuff

spk_0 sickle cell they've got a whole sickle cell initiative the goal is to give more time to kids and

spk_0 actually one of the doctors told me that you know the fight has gone so well in so so many cases that

spk_0 it's not just about caring kids it's about caring them in ways that they can enjoy their whole lives

spk_0 as he told me I don't want to just have this kid survive into their adulthood I want them coming

spk_0 back and saying I graduated from college and like so they're also researching ways that you can treat

spk_0 cancer effectively without it being kind of like having those long term debilitating health effects

spk_0 that sometimes you won the war but at what cost they want to extend the quality of the life of these

spk_0 kids with cancer so it's just an amazing organization um bottom line is that the way it works is that

spk_0 the families don't pay and so how does it happen is they take donations so this month we ask our

spk_0 audience to give to St. Jude we're trying to raise $700,000 this September you're really close

spk_0 wait me up when September ends but before that st. Jude dot org slash relay don't go to sleep yet

spk_0 go over there and donate and and it'll be open till the six so if you're listening to this podcast

spk_0 and it's not September 30 it's okay it's open until October 6 so close to the goal so let's

spk_0 let's put them over let's push us over the top yes mike you did that great dungeons and dragon

spk_0 stream and he contributed his his part and I know you did the marathon that the 12 hours yeah show

spk_0 and that's so great it looks like all the relay hosts throw in then that's really cool

spk_0 relay for st. Jude it's a good cause mr. Andy and that co you're pick of the week my pick is

spk_0 really really basic basic for reasons for reasons I've started to use like my phone not as something

spk_0 to take out of my pocket and just basically don't use because I got my laptop in front of me I've

spk_0 been kind of using it as a third screen if you will and sometimes I've been there's for some

spk_0 writing projects I've been sort of experimenting with she could this be like a really good like

spk_0 focused intended device where there is it's so difficult to manipulate the interface on a stalling

spk_0 phone screen that I'm not going to I'm just gonna get my head down and just burst through markdown

spk_0 of a thousand words two thousand words to like get things done it's been a fun experiment and it

spk_0 basically meant that I've been going through every single phone stand I've had like in my office

spk_0 like I've got a box full of them and they all fail for one reason or another and so I kind of

spk_0 set out like a few days ago to just like find one that hits all the points and I wound I landed on

spk_0 the u green for I thought there's like a SKU for they it's not the u green wonderstown it's like

spk_0 made by u g r e and and it's only 15 bucks and here's why it hits the marks for me number one it's

spk_0 very very sturdy it's got a silica it's made out of solid metal out aluminium all the way it's got

spk_0 like a silicon base on the bottom of it which means that yes it'll on a large phone it'll hold it

spk_0 just fine my iPad mini it will hold that just fine I'll regularly size iPad I probably wouldn't want

spk_0 to risk actually like tapping the buttons on an iPad but it will at least hold it up it has a

spk_0 deep enough like sort of like lip on the bottom of it that it doesn't matter that my phone is inside

spk_0 of the case it'll still grip it the it's adjustable so I can get things at the exact angle that I want

spk_0 also that it will fold like relatively flat so that if I do want to I've been in a bunch of

spk_0 modes where I'm taking a walk and I feel as though you know what I'll take by I'll throw like a

spk_0 little travel keyboard in my pocket and if I feel like working on something I'll just take a I'll

spk_0 create like a little tiny pocket size workstation and do that so again it's not the most portable

spk_0 thing in the world because it is like metal and it is heavy and if I have this in my laptop bag

spk_0 I'm probably going to put it in a sock or something because it's definitely going to scratch one of

spk_0 the more one of the one of the more Johnny I don't want to scratch my Johnny I have rechargeable lantern

spk_0 but it's it's I'm glad it was a good experience because you know how it is you do has a search on

spk_0 on on Amazon and they're like 200 that seem almost identical to each other and all of them are

spk_0 identical to each other it's hard to find like the one that is okay this has none of the faults

spk_0 that I was trying to avoid everything I'm looking for and gosh I had to spend a whole extra six

spk_0 dollars for it so above like the cheap eight dollar ones so that's that's what that's what I got it's

spk_0 it solves a problem in my life and it was the one that I was kind of looking for I think you

spk_0 green actually is I don't know if they're a Belkin style relabler but I have a number of you green

spk_0 things I think they do some pretty good stuff yeah yeah I've got I've got a couple of you you

spk_0 you green batteries and and cable it is that's one of the reasons why I caught my eye because okay I

spk_0 recognize that brand they it's not one of those the thing is when you have a brand sometimes it's

spk_0 worth protecting so it's like yeah we're gonna we're gonna we're gonna we're gonna we're never

spk_0 gonna have some cheap stuff in the product line but we can't put absolute garbage in the product line

spk_0 because that can come back to bite us I have that's one of the reasons I buy no man uh cases I just

spk_0 got the nomad wallet folio this is a kind of expensive I mentioned it last week it's the

spk_0 Horde Ween leather was 119 bucks but I have I love it as a magnetic clasp I spent a little extra for

spk_0 the bulletproof wrist lanyard it's made of Kevlar I so if you're gonna shoot at me shoot

spk_0 the lanyard I just gave a Bible app on it so that you get the full of exactly and I like the I like

spk_0 wallet cases because I can keep my credit card I keep everything I need in this one thing and I'm

spk_0 gonna forget my phone so I was very I've been very happy with nomad stuff I also have their titanium

spk_0 watch band and so forth so that that would be my pick the Horde Ween leather modern modern leather

spk_0 folio if you don't want to get the tech woven if you want to kill a cow this is probably the best way

spk_0 to do it I have to admit that the genius of the peak design is the whole ecosystem you know like

spk_0 is that I've got all these capets everywhere so I have the peak case as well and what's nice

spk_0 this they're very a lot of these let the folio cases don't work with magnetic charging but this

spk_0 does so it works with a lot of the like this is the peak charger right just fine with it it's the so

spk_0 I I have my cape my peak case for when I go bicycling or whatever it's the little tripod it's

spk_0 this it's the tripod man I know I know that but I have the little tripod it works it's magnetic so

spk_0 some of the peak stuff does work and I have the full peak as you know I have the full peak

spk_0 kit thanks to you and I have a peak case if I really need you know the action stuff but sometimes

spk_0 just having a wall it is yeah what I need ladies gentlemen that concludes this thrilling gripping

spk_0 edition of a Mac break weekly I know we had no vision pro news I apologize next week we will

spk_0 return as the inevitable one it's inevitable I did look hard but even even the low bar that I

spk_0 usually set I couldn't clear it this week's after you know what it's okay to not have a

spk_0 we are still the premier vision pro podcast sometimes there's no news it's fine sometimes there's

spk_0 nothing to say that's all there is to it fortunately we have like iPhone stuff to make up for it oh yeah

spk_0 thank goodness that's right just a feeling that guy right there is our filler iPhone is our filler

spk_0 for when there's not vision pro real vision pro news yes exactly Jason you can find him at six colors

spk_0 com so many great things I'm really enjoying Glen Fleischman's articles oh yeah and more in a

spk_0 hysterical you just you got a great team now they've kind of put together fun I love it

spk_0 a little apple blog on moles yeah yep and of course his podcasts are at six colors dot com slash

spk_0 Jason including his upgrade podcast he does with my curly relay FM thank you thank you Jason

spk_0 Alex Lindsay what's going on at office hours dot global we had a great you know I I talked about

spk_0 Bitrig a couple weeks ago I was really excited about it and uh and then the founder I guess a lot of

spk_0 people I guess what he when he uh was talking to people who use who downloaded Bitrig they said half of

spk_0 them were uh Mac Mac Bray it said well I heard about it on Mac Bray so not surprising yeah so so we had

spk_0 him on on Friday and it was just such a great like 30 40 minute discussion about how Bitrig works

spk_0 and so if you look at our Friday session of office hours we thought it'd be 15 minutes but there

spk_0 were so many questions and what Bitrig does of course is that it it lets you build iPhone apps

spk_0 on your iPhone submit them to test flight submit them to the app store ever is it's ex apple

spk_0 employees that are figured out how to make it all work for you so you don't you can do everything

spk_0 you know with AI just say your this is the app that I want work with it develop it and submit it

spk_0 and so uh so anyways we had a great conversation so I check that out on Friday.

spk_0 All right office hours dot global you can join in ask questions uh there's also a YouTube channel

spk_0 for the videos thank you Alex Andy and I co appreciate your contribution you find anti Anthony uh

spk_0 Andy I'm sorry is it Andrew you sure for Andrew yeah you can find Andrew on blue sky at in hot co

spk_0 thank you Andy thank you all of you for joining us we do Mac Bray quickly on two

spk_0 stays 11 and Pacific 2pm Eastern 1800 UTC you can watch us live if you're in the club of course

spk_0 in the club to a discord but there's also YouTube Twitch TikTok Facebook linked in x.com and

spk_0 kick plenty of other places you can watch after the fact on demand versions of the show uh

spk_0 audio or video are available on our website twitch.tv slash mbw there's a video

spk_0 version of the show on youtube great place to share clips from and of course you can subscribe to

spk_0 the audio or video for free just pick a podcast client subscribe but do leave us a good review if

spk_0 you would because that would help spread the word about the number one vision podcast in the world

spk_0 thank you everybody with and and iPhone too thank you everybody for joining us I hope we'll see

spk_0 you next Tuesday but now it is my sad and solemn duty to tell you get back to work because break time

spk_0 is over we'll see you next time goodbye get tech news at your pace with twitch tv's perfect pair of

spk_0 shows for quick focused insights tech news weekly brings you essential interviews with a journalist

spk_0 breaking today's biggest stories but maybe you need more that's why I'm here dive deep with me

spk_0 on this week in tech your first podcast of the week and the last word in tech industry

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