AMD's Chip Deal With OpenAI Triggers Explosive Rally - Episode Artwork
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AMD's Chip Deal With OpenAI Triggers Explosive Rally

AMD's groundbreaking partnership with OpenAI aims to deploy six gigawatts of AI infrastructure, potentially generating tens of billions in revenue. This collaboration marks a significant mileston...

AMD's Chip Deal With OpenAI Triggers Explosive Rally
AMD's Chip Deal With OpenAI Triggers Explosive Rally
Technology • 0:00 / 0:00

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spk_0 This is Bloomberg Tech coming up AMD signs a historic deal with Open AI
spk_0 to roll out AI infrastructure.
spk_0 A pact the chip makers said could generate tens of billions and dollars
spk_0 of new revenue.
spk_0 Plus we speak with the White House AI and crypto Zah David Sachs
spk_0 about relations between US and China in the context of the AI race.
spk_0 A meta's CMO joins us to discuss how AI is changing the advertising landscape.
spk_0 What that means for small businesses.
spk_0 Here and now we turn our attention to the broader markets.
spk_0 Bitcoin at a record high.
spk_0 And now it's like 100 at a record high.
spk_0 We're up 6 tenths of a percent.
spk_0 The moon music around AI, AI infrastructure and the frenzy therein, Ed,
spk_0 it continues.
spk_0 I'm looking at the socks up 3.5 percent.
spk_0 A new record high for the index that tracks the semi-conductive industry.
spk_0 But what is leading it game?
spk_0 Of course you know it's one key name.
spk_0 We look at AMD at one point hitting a record high.
spk_0 We are up the most on this stock in nine years.
spk_0 28 percent surge at one point it was 37 percent higher.
spk_0 All as we hear that tens of billions that could be added in terms of revenue
spk_0 because the Open AI infrastructure pact.
spk_0 A sign of real confidence in Lisa Sue's AI accelerator and build out Ed.
spk_0 We've got such an interesting conversation coming out about this new deal.
spk_0 Welcome to Bloomberg Radio and TV audiences around the world.
spk_0 AMD has signed a definitive agreement with Open AI to deploy six gigawatts of AMD GPUs.
spk_0 AMD says it will equate to tens of billions of dollars in revenue.
spk_0 Open AI will get up to 160 million AMD shares in tranches and
spk_0 set against both operational and financial milestones.
spk_0 The focus is inference as bringing AMD CEO Lisa Sue and Open AI President Greg
spk_0 Brockman, both of them join us on set here at Bloomberg Tech in San Francisco.
spk_0 Good morning.
spk_0 Good morning.
spk_0 It's great to see you.
spk_0 Good to be here.
spk_0 Let's frame the opportunity Lisa.
spk_0 You know the market reaction is very clear.
spk_0 But for AMD and the AI industry at large what do you think this represents?
spk_0 Well look this is a huge milestone for AMD.
spk_0 You know we are so thrilled with the partnership with the Open AI team.
spk_0 And it's also a huge moment for the AI industry because when you get to the right down to it
spk_0 you need more AI compute.
spk_0 I mean that's where we are today.
spk_0 Computers are foundation for all of the intelligence we can get from AI.
spk_0 And we are a compute provider.
spk_0 We have spent years on our roadmap.
spk_0 We've spent years working with Open AI and the team.
spk_0 And together now we're embarking on a massive build out
spk_0 of six gigawatts of AI compute.
spk_0 And it's a big deal for us for our shareholders, for our teams.
spk_0 And for really the partnership and the overall AI ecosystem.
spk_0 Greg I said that the top of the focus is inference.
spk_0 I think that's really important to be specific about what you will do with this capacity.
spk_0 So to literally explain that part and I'm conscious that in the first instance
spk_0 the first target is one gigawatt and then eventually six gigawatts.
spk_0 But what we use it for?
spk_0 Well I think that the world continues to underestimate the amount of demand for AI compute.
spk_0 Right?
spk_0 That just we've seen this explosion of demand with things like Chatchy BT,
spk_0 you know we're at 800 million weekly active users now.
spk_0 This product didn't even exist three years ago.
spk_0 And we're in a position where we cannot launch features.
spk_0 We cannot launch new products simply because of lack of computational power.
spk_0 And we see these models continuing to get exponentially better.
spk_0 And I think we're just heading to a world where so much of the economy is going to be lifted
spk_0 up and driven by progress in AI.
spk_0 And so we're very much heading to a world by default that I think looks like a compute desert.
spk_0
spk_0 There's just not enough compute to go around.
spk_0 And so we're trying to build as much as possible as quickly as possible.
spk_0 So we're starting with one gigawatt simply because you got to start somewhere.
spk_0 Right.
spk_0 But honestly we're building as fast as we possibly can and trying to bring as much computational power
spk_0 to bear for the economy and for the world.
spk_0 Lisa this is such a big commitment to instinct in particular.
spk_0 As a customer does it make open AI the largest for that particular product?
spk_0 Well this is certainly the largest deployment that we have announced by far.
spk_0 I mean you know six gigawatts of compute as Greg said we're going to start with the first gigawatt
spk_0 in the second half of 2026 on our new next generation MI450 chip.
spk_0 I think the thing to understand is you know these types of partnerships actually take
spk_0 you know years to really get comfortable with the idea that we're going to you know go all in
spk_0 together and this is an all-in partnership in terms of building out the AI compute
spk_0 that open AI needs for everything that they're offering to the world.
spk_0 So yes it's a huge deal and it also says a lot about how much needs to come together for
spk_0 this entire ecosystem to operate.
spk_0 So we are setting up you know certainly there's a lot of engineering work
spk_0 but our teams are working together on hardware software.
spk_0 We're ensuring the supply chain all of those elements are set up and ready to deliver.
spk_0 On this massive commitment.
spk_0 Greg talk us through a little bit about the players that you need to also lean on.
spk_0 This has been years in the making as you say with AMD but what other cloud providers are involved.
spk_0 How you thinking about this working with an Oracle or others out there?
spk_0 Yeah we really think of this as an industry wide effort and in general we think that
spk_0 compute is something that does require the entire supply chain to really wake up and to really
spk_0 start building much more than people were planning on.
spk_0 I think this starts from energy to try to get far more power to be built on things like
spk_0 nuclear I think are going to be very important to come online.
spk_0 The cloud providers are an important part of this as well so we're going to be deploying AMD
spk_0 in our own data centers we'll be deploying them together with cloud providers.
spk_0 You know we have a deal with Oracle lots of other cloud providers out there.
spk_0 You can really see that we're very much in the we just want compute as much compute as possible.
spk_0 We think this is important for the economy.
spk_0 We think this is important for the nation.
spk_0 We think this is important for humanity.
spk_0 So really we're working with everyone in this whole industry in order to get as much compute
spk_0 power online as quickly as we can.
spk_0 Lisa I'm sorry specifics.
spk_0 Where is this data center going to be?
spk_0 Is it one single site?
spk_0 Is it Oracle that will partner with you on this?
spk_0 Well actually what this really is is an announcement of what you know AMD and OpenAI are going to do
spk_0 together. OpenAI has a lot of partners in terms of where they deploy.
spk_0 I imagine a lot of it will be in cloud service providers.
spk_0 It's really up to OpenAI and Greg and Sam and the team.
spk_0 But the way to think about it is for this amount of compute it's going to have to be in a lot
spk_0 of different places. It's a massive amount of.
spk_0 Multiple locations.
spk_0 Multiple locations.
spk_0 I would imagine multiple providers to really get this online as fast as possible.
spk_0 Greg there is a lot of focus on where OpenAI is going to get the money from to fund all of
spk_0 this. Sam Altman's big picture commitment is well documented right and the numbers are
spk_0 in it to his mind are in the trillions.
spk_0 But have you specifically thought about debt financing for this relationship with AMD?
spk_0 Have you thought about doing a specific equity raise?
spk_0 You are very committed across multiple projects.
spk_0 Yeah look the way that I would look at this is that AI revenue is growing faster than I think
spk_0 almost any product in history.
spk_0 And that ultimately at the end of the day the reason this compute power is so important is so
spk_0 worthwhile for everyone to build is because the revenue ultimately will be there.
spk_0 Now as a company that is trying to move as fast as we can we look at everything.
spk_0 We look at equity debt.
spk_0 We look at trying to find creative ways of financing all of this.
spk_0 That's been actually a huge focus of us for the past couple of years is thinking about how can we
spk_0 possibly build the amount of compute that is required in order to really transform this whole
spk_0 economy into an AI power economy.
spk_0 And so I think you'll see lots of creative ideas but fundamentally I think at the end of the day
spk_0 it is because we believe that.
spk_0 Sorry to jump in and interrupt and carry just forgive me on this one.
spk_0 The condition of AMD issuing the stock to OpenAI requires you to spend money basically because
spk_0 you have to deliver that gig or what of capacity first.
spk_0 Lisa I have to ask you if you have assurances that OpenAI is good for it.
spk_0 Well let me be clear I mean this deal is a win for AMD it's a win for OpenAI and it's a win for
spk_0 our shareholders and that's kind of the way we put this together.
spk_0 I have full confidence in OpenAI, Sam, Greg, Sarah.
spk_0 I mean this is a massive opportunity for us right now right here it's about who has the most
spk_0 compute and how fast can we get it online and we're committing to doing this together.
spk_0 And the fact is as OpenAI buys chips that's great for AMD our revenue goes up our earnings go
spk_0 up you know we expect that it will also be very very creative to our shareholders from day one
spk_0 and as we do that you know we're very happy to have OpenAI as a deep partner and we win together
spk_0 so it's like a virtuous positive cycle in how we build out you know this big vision for having
spk_0 all this compute out there and yet we still question as you were just talking about Greg some of
spk_0 the other supply chain elements you talk about the need for nuclear for power what's really interesting
spk_0 is we are you feeling confident enough about the rest of the compute the supply chain is there
spk_0 is this going to be US manufactured from your perspective or are you looking at also building out
spk_0 internationally with AMD. Yeah we've been looking at really all options our preference and really
spk_0 the the core thing that we tried to do is build as much as possible in the US and you can see the
spk_0 commitments that we've made over the past year you know five hundred billion dollars of investment
spk_0 in the US and that's not stopping we're continuing to build. I do think that international
spk_0 there it is also going to be important for the world to have compute. I think that compute is going
spk_0 to become this like national security strategic resource and every country is going to need
spk_0 computational power and so that we are really not limiting our our sort of sites in terms of where
spk_0 we're to build but we do think it is important that the US leads in this technology leads in
spk_0 computational power and we're expanding the supply chain but you can see that we've really been
spk_0 working with partners across the globe in order to actually meet the demand that we expect to
spk_0 be coming and upcoming years. Lisa the manufacturing of these chips will you look to Intel at all for
spk_0 it do you think in the future? Well as you know the supply chain is something that we work on
spk_0 very very meticulously I think we have a very strong supply chain we're certainly deeply
spk_0 partnered with you know TSMC across the supply chain you know just to that earlier question we're
spk_0 absolutely prioritizing building in the United States because that I think that's super important
spk_0 this is the the US AI stack we want to have as much of it in the US as possible and you know we
spk_0 continue to really look at you know how do we ensure that there will be a strong supply chain
spk_0 you know going forward. Greg Sam posted on X that this deal with AMD is incremental to what's
spk_0 already being done with Nvidia but as Lisa know I've spent quite a lot of time looking at the
spk_0 MI family and the newer generations of products to come is there a very clear specific benefit
spk_0 to using AMD technology for inference relative to the capabilities of Nvidia or do you just see
spk_0 it broadly as some sort of diversifying factor. Well I would look at it this way that there's a huge
spk_0 fixed cost to getting AI models running on any platform and so that when we look at what's out
spk_0 there that actually getting AI training to work is a huge huge amount of lift that's something we've
spk_0 really only done the work for Nvidia but for inference that's something that's much more
spk_0 that there's an easier barrier to entry there and one thing we found is that I think that the work
spk_0 that Lisa and team have been doing on the MI 450 series it's looking like it's going to be a really
spk_0 incredible chip I think that there's the way that these things work is there's niches for different
spk_0 balances of memory and computational power and so as we have a diversity of workload for finding
spk_0 that having a diversity of chips also really accelerates what we're able to do. Lisa at the
spk_0 beginning of this conversation I said there were both operational and financial milestones to be met
spk_0 and Greg explained you got to start somewhere so in the first instance one giga watt but would you
spk_0 just sort of draw out the pathway to that first giga watt you know it seems like you're prepared to
spk_0 move quickly here. Yeah absolutely and maybe Ed if I can just build on something that Greg said
spk_0 I think he's absolutely right you know we're a believer in there's a diversity of workloads and
spk_0 there will be a diversity of workloads across you know customers models use cases and from that
spk_0 standpoint you know we feel really good about how we're positioned you know we love the work here
spk_0 because you know frankly you know open AI is the ultimate power user of our chips and and and
spk_0 tests us in a very good way so I think that's what gives us confidence that you know the technology is
spk_0 there and then to your point about milestones yes I mean this is you know clearly a case where
spk_0 we are tied to each other the first giga watt of deployment is super important we're going to start
spk_0 that you know second half of next year and we're going to build on from there and it really is not
spk_0 just the technology but you know commercial milestones adoption milestones and just how we
spk_0 proliferate the capability going forward but I'm looking forward to building this as fast as
spk_0 possible you know we're already working with a number of cloud service providers who are also
spk_0 very active on our technology and I think this is a great catalyst to get the industry to build faster
spk_0 tied to each other it's such an interesting turn of phrase and Greg look you are seeing more
spk_0 AI users and chip makers and designers becoming more financially tied to each other
spk_0 is this going to continue is this the step forward for how you see this financing going forward
spk_0 well I really see the world transitioning to this AI power economy and the interesting thing is
spk_0 within open AI that we've really seen what it's like when your progress is limited and accelerated
spk_0 as true size of the coin by computational power like teams within open AI that their ability to
spk_0 deliver really is tied to the amount of compute that they get and I think we're heading to a world
spk_0 where that is how the whole economy will function and we're starting to see it right that people
spk_0 having access to better AI tools if you're a coder you're able to do far more if you have access
spk_0 to better AI models and we're heading to a world where if you can have 10 times as much AI
spk_0 power behind you you will probably be 10 times more productive and so I think that we're moving to
spk_0 a world where the whole industry is waking up to the fact that we have just not planned we have
spk_0 not planned for this moment where this explosion in AI demand is happening so it's happening all
spk_0 the way from the power to the silicon and I think this whole industry has to find a way to actually
spk_0 rise to meet the occasion Lisa you have given us a look into the future before about how you see
spk_0 the total addressable market the industry now that the ink is dry with open AI and Greg are you
spk_0 rethinking either your bigger picture analysis of the market for AI accelerators and GPUs or do you
spk_0 see AMD now having an improved position in that market relative of course to your friends at Nvidia?
spk_0 Well again I think and I've told you before I believe that this is a huge market you know we have
spk_0 size just the AI accelerator term being you know over $500 billion in term over the next few years
spk_0 I think some might say you know maybe I was a little conservative in that time analysis
spk_0 but the way to think about it is there's so much need from compute I mean you just heard it from
spk_0 Greg so you know this is a huge pie and you're going to see the need for you know more players coming
spk_0 into it and you know from my standpoint this is a big validation of our technology and our
spk_0 capability you know as much as we love the work with open AI we're working with a lot of other
spk_0 customers as well there's a lot of excitement in the industry around MI450 so we're ready for it
spk_0 AMD CEO Lisa Sue open AI president Greg Brockman it's been a joy having you on the show thank you
spk_0 both very much thank you and coming up more on AMD and it's impact on the broader tech markets we've
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spk_0 let's stay on that AMD open AI story it's impact on the broader tech markets only one T-Rome
spk_0 price science technology fun portfolio manager you have exposure to AMD it's added more than
spk_0 $70 billion in market cap on one day alone what's this deal signal yeah well I think it's a really
spk_0 exciting deal here for AMD adding your validates their roadmap and they're so good in software
spk_0 strategy I think it gives them a really big week customer to really scale and I think that
spk_0 this will probably attract other customers to their roadmap and continue to build out rock them
spk_0 and I've always had this like thesis that the Tam is really big and if companies can deliver on
spk_0 that compute that there's there's a lot of companies that can win and overall compute Tam so
spk_0 overall very exciting and you know I think it's it's got a good setup for the next few years
spk_0 for the company whose wrong way I mean Lisa Sue just telling us that maybe she's being conservative
spk_0 when she puts the AI accelerator Tam at $500 billion Tony I'm interested though at
spk_0 Open AI telling us Greg saying that we're looking at all kinds of way of financing this
spk_0 how are you feeling about this knitting together of purchases and creators designers of chips
spk_0 yeah well I think that take your step back over the last kind of 10 years everybody's
spk_0 and underestimated this Tam and I think what's exciting about AI is that there are a lot of
spk_0 productivity use cases here and we're starting to see AI agents really form and then I think
spk_0 physical AI so I think as long as like the end use cases are delivering a lot of value and
spk_0 there's promise there I think that's what matters in terms of the ROI and I think a lot of these
spk_0 kind of contracts I mean they are backed out by really blue chip companies like Myrsov or Oracle
spk_0 so in terms of you know how I'm feeling about the financing I think it's it continues to be probably
spk_0 a good attractive way to do as long as the use case are intact Tony the mechanics of the deal
spk_0 are the Open AI has the right to buy up to 160 million shares of AMD at a penny a piece
spk_0 but that right contingent on the operational and financial milestones that we discussed
spk_0 it is not circular financing it's something different but how comfortable are you with that mechanism
spk_0 well I think it could make a lot of sense right I mean they put the two companies kind of in
spk_0 co-development and partnership and I think there's shared economics it's a win-win for both companies
spk_0 I think some of the prices the ones are straight at a pretty you know high price on the AMD stock price
spk_0 so I think it's good for both sides and if they win they win together so to me I think it can make sense
spk_0 does this alter AMD's position in the AI accelerator market in other words they're closing the gap
spk_0 a little within video yeah well I think that both companies are doing really well and they're doing
spk_0 things a little bit differently but I think that you're alluding to kind of the market narrative of
spk_0 AMD was kind of in between kind of Nvidia on the GPU side and then Broadcom on the custom side
spk_0 and I think this can help with the narrative to go from like a second-place GPU player to a
spk_0 co-develop partner of open AI on the AI compute side so I think it positions them well gives
spk_0 them credibility scale and additional kind of kind of co-development R&D to improve their road map
spk_0 so to me it definitely is a big positive and I don't think it's a zero-something game I mean I
spk_0 think it just further signifies the demand for AI computing it's good for the country to build
spk_0 this much capacity because I do think the end payoffs are are immense I mean Tony we're at a new
spk_0 record high for the Nasdaq 100 at one point AMD was at a record high the valuations get over higher
spk_0 when I'm looking at your holdings top holding Apple alphabet and video meta do you feel confident
spk_0 that these are going to continue to gain in value with this AI story I think there's a good long-term
spk_0 story behind all our holdings and I think a lot of them are beneficiaries of AI there's strong
spk_0 companies that are great platforms and as a result I think that you know we aren't entering
spk_0 this inflection in AI driving a ton of productivity think about you know output being productivity and
spk_0 labor I think it was going up and labor is going to be relatively uncapped I think as a limiting
spk_0 factor so to me I think it's exciting it's never been a better time to be a tech investor I think
spk_0 there's just so much change in dynamism so I'm excited for the multi-year here Tony if you're human
spk_0 me please my column today was about all of the debt deals that are underpinning the AI infrastructure
spk_0 build out that we're seeing you know everyone seems to have a different comfort level with that as
spk_0 well how sanguine are you about the role of debt in what we're seeing yeah I think that you know
spk_0 the key signal here is you know what what is this AI capacity this AI infrastructure
spk_0 capacity worth and what's the useful life I think a few years ago we're debating is the useful
spk_0 life from a GPU data set of three or four years and I think that was just too short you look at
spk_0 a lot of the GPUs you know from seven eight years ago they're still being fully utilized
spk_0 because the AI workloads continue evolve and then when you fully appreciate these assets like
spk_0 they're at a price point that it makes sense for other elements be running on them and so
spk_0 I think that you know the useful life of these GPUs are definitely more than four or five years
spk_0 and you know there's just more more use cases you think about robotics like you know diagnostics
spk_0 simulation there's just a ton more than we thought there were three years ago and I think
spk_0 that's what will keep the utilization high of these data centers as long as that you know continues
spk_0 I think it makes a lot sense don't even go pivot another part for your portfolio Verizon change
spk_0 at the top handsverse by counting over the range to 10 children how do you feel about it
spk_0 do you can you come again on that question with Verizon we are seeing executive changes at the
spk_0 top and certain companies how do you feel for example of Verizon seeing handsverse bag changing
spk_0 over the rains today yeah actually we don't own Verizon so I probably just a little bit outside of my
spk_0 wheelhouse to comment it's only one or two row price we're trying to get you on all the news of
spk_0 the day but we really appreciate the insights the AMD open AI deal thank you very much Karat time
spk_0 now for talking tech first up apple ed is facing an investigation in France over the storing a
spk_0 voice recordings made by its serious assistant pro is related to claims that subcontractors and
spk_0 had access to sensitive recordings the iphone maker says it uses Siri interactions to improve
spk_0 services and only stores them in users opt in apple declined to comment on the investigation
spk_0 plus foxcon reported sales growth of 11% in the third quarter and projected further sales growth
spk_0 this quarter the gains by Nvidia partner officially named hon high signals that demand for AI
spk_0 service remains strong and tesla shares jumped after the company posted cryptic videos teasing
spk_0 a possible product unveil tesla's last addition to its product lineup was a cyber truck two years ago
spk_0 executives have said an affordable model why so on the works
spk_0 welcome back to blue med tech we check in on these markets new record highs up to
spk_0 apparently has been coined certainly for looking at the crypto world bitcoin 125,230 up to
spk_0 percent we had a risk on rally throughout the weekend that risk on rally continues into money
spk_0 with the nasda 100 up 7 tenths of a percent and you know why there's a key player at the moment
spk_0 that is helping us push up into the right it is AMD up 26% at one point hitting a record high
spk_0 up the most in nine years extraordinary new deal soaring after course it's doing the steal with
spk_0 open AI for AI infrastructure that could generate tens of billions of dollars in new revenue
spk_0 and we had a great conversation with Lisa Sue and Greg Brockman a moment ago another great conversation
spk_0 coming up yeah really looking forward to this one joining us now is the White House AI and
spk_0 cryptos are David Sacks he is also the co-founder and partner of cross ventures at all of course
spk_0 as well David there is something that I wanted to talk to you about for a long time and we will
spk_0 get to it the debate around should the United States or should the United States not export some
spk_0 form of AI chip to China and we will get to it but I'm sure you can appreciate you know the AMD
spk_0 in open AI agreement is very interesting and so as a place to start could I just ask your sort of
spk_0 interpretation of what it signals when you have a US chip maker like AMD after Nvidia and one of
spk_0 the frontier model shops like open AI working so closely together on infrastructure
spk_0 well and I think the main thing here is there's an AI boom going on and the market is highly
spk_0 competitive we have a number of leading model companies we have a number of leading chip companies
spk_0 and they're all competing with each other and they're all booming and what we see here is that
spk_0 this AI boom just keeps going and going and keeps driving businesses to new highs and this is
spk_0 all a result of President Trump's pro innovation pro export pro AI policy we saw this help drive US GDP
spk_0 to 3.8% growth rate in the second quarter so I think this seems this boom just seems like it
spk_0 keeps going and going and we just heard I think it's Jason Wong was the latest on a podcast
spk_0 shouting you out shouting out those that are in the team at the White House at the moment
spk_0 guiding when it comes to technology David but I'm interested is to whether you as an investor
spk_0 have great comfort in these relationships being built financial relationships between
spk_0 chip designers and the chip users well I think it's up to them you know I don't really take
spk_0 sides in in these deals we want all of our American AI companies to be successful and they're all
spk_0 competing with each other and cooperating with each other I guess it's called co-op petition
spk_0 and that's a great thing to see we we just want you know putting my AI hat on we just want these
spk_0 markets to be competitive and we want American companies to be successful and that's what's happening
spk_0 right now I'm looking therefore at the future rollout the build out anything that gives you pause
spk_0 in terms of actually the infrastructure needs here at the moment David well anytime you're working
spk_0 in the world of atoms it's going to be more complicated than when you're working in the
spk_0 in the world of bits and so it's very important for us to scale up the amount of power that's
spk_0 available to AI companies and you're seeing that thanks to President Trump's policies that are
spk_0 pro-energy the president you know back the idea of drill baby drill going back many years I
spk_0 think he was very foresighted in this regard he understood that energy is a basis for everything
spk_0 it's certainly the basis for this AI boom and we're in the process of of allowing a lot more power
spk_0 generation in the US President Trump is allowing so-called behind-the-meter power generation in
spk_0 other words these AI companies can stand up their own power generation we need to squeeze more out
spk_0 of the grid and we're enabling new oil and gas and nuclear so all the above so I think that
spk_0 energy is the main thing in President Trump is supporting that David final question on AMD
spk_0 and open AI did the parties consult the White House about moving forward with this arrangement
spk_0 and their plan to work together no no I mean not with me and I wouldn't expect them to we just
spk_0 don't get involved in the the deal making between private companies again we're we're here to
spk_0 create a policy environment that is supportive for all of our AI companies I appreciate that okay
spk_0 so David I asked you to come on the program because we we spoke at the end of last week for a story
spk_0 that was done out of DC on the idea of well what is a China hawk but also within that broad
spk_0 description should the United States or should the United States not export deprecated AI chips to China
spk_0 you've been very generous with your time but I but I just invite you again for Oblumbo Tech audience
spk_0 explain how you view yourself in this debate and and what you think is strategically most important
spk_0 for this country well first of all I would say that I consider myself to be a China hawk I want
spk_0 the US to to win this AI race we understand that China is our main competition globally in this AI
spk_0 race and want to do everything we can to win and President Trump and his AI speech on July 23rd
spk_0 laid out some of the temples of that strategy we need to be pro innovation we need to be pro infrastructure
spk_0 and pro energy and we need to be pro exports so that the American technology stack dominates the
spk_0 world so this is all in the service of the United States winning this AI race we understand that
spk_0 it's going to have major economic and national security ramifications and we're in it to win it
spk_0 there is a lot of focus on the direct to China part but the other way that some look at it is there
spk_0 is a market place outside of America and outside of China the Middle East being an example
spk_0 what's your position on that and whether the United States wants to kind of leave the world open
spk_0 to China to sell its own technology well there was a view in the previous administration that we
spk_0 shouldn't sell chips to many countries including the resource rich Gulf states and I think that
spk_0 was a major mistake because every time you tell a country that they can't buy the American tech
spk_0 stack what's their what's their action going to be they're going to turn to China and adopt the
spk_0 the Chinese tech stack I have a very simple metric for measuring whether we're winning the AI race
spk_0 which is global market share if we look around the world and say five years and we see that the
spk_0 American technology stack as has say 80 percent market share that means that we won but if we look
spk_0 around the world in five years and we see that the Chinese technology stack and I'm talking about
spk_0 Huawei chips and deep seek models for example has an 80 percent market share then obviously we lost
spk_0 by the way that's what happened in 5G we don't want to repeat of that so again the the strategy
spk_0 here should be for the US to dominate the world and have the greatest market share and I think
spk_0 this is pretty obvious to everyone in Silicon Valley because we understand that the way to win
spk_0 technology races is to have the biggest ecosystem if you're a technology platform you want to have
spk_0 the most developers using your API if you're an app store you want to have the most apps in your
spk_0 app store and a similar way we want as many users on the American technology stack as possible
spk_0 and I you know I find it hard to understand why the previous administration would exclude
spk_0 these rich countries from participating on our tech stack it certainly didn't help us in the
spk_0 race with China if anything President Trump's policy boxes out China from the Middle East whereas
spk_0 the previous administration's policy forced these countries into China's arms you've reworked
spk_0 therefore the diffusion ideals set by the previous administration but when you're allowing only
spk_0 less powerful chips I mean I think the president even called them obsolete versions of
spk_0 Nvidia's chips into China does that mean that ship of innovation in China is already sailed
spk_0 because they need to have the most sophisticated and they're going to have to build themselves
spk_0 well I think when you're talking about what we export to China that's obviously going to be a
spk_0 very complicated question and there's there's arguments on both sides I think there's a pretty
spk_0 strong argument for not selling China are latest and greatest chips because that would be too
spk_0 beneficial for them however if you don't sell them anything then like you're saying that will
spk_0 accelerate their desire to be independent of the American stack and so I do think there is a
spk_0 compelling argument for selling them a let's call it deprecated American ship or it's a it's a
spk_0 less great American ship and by the way this is why the Biden administration approved the H20
spk_0 in unlimited quantities for export to China now when President Trump came in he said that those H20
spk_0 sales have to be licensed and they're subject to a 15% surcharge and nonetheless all the people
spk_0 who approved the Biden policy started attacking President Trump I think this is a classic case
spk_0 of no one had a problem with it until President Trump agreed to do it David Jens Wang went on
spk_0 braggerson as podcast and there was a reactions what he said you would point out you are an
spk_0 official of the government Jensen is a private citizen and CEO but the root of what he was saying
spk_0 was also the idea of talent many talented computer scientists and engineers come from China
spk_0 I think that was the point he was making but the personnel part of this story how where do you
spk_0 stand on that well it's true that something like half the world's AI researchers are from China
spk_0 and so I do think that we have to somehow be open to to working with this talent or allowing
spk_0 this talent to use the American ship stack to some degree so it's a complicated question always
spk_0 of what you allow China to do but I think Jensen was making a point there about again the talent
spk_0 pipeline and we have to be open to it to some degree again I could serve myself to be a China
spk_0 hawk but I wasn't triggered by what Jensen said because I watched the entire two hour podcast not
spk_0 just the 30 second clip and I understood what he was trying to say in context and it is a nuanced
spk_0 question and look let me just say to all these people who are criticizing Jensen what have you
spk_0 done to help us when the AI race I can't think of a more strategic asset in the AI race than
spk_0 Nvidia and Jensen himself who for 30 years have been working on these GPUs and Jensen is a source
spk_0 of huge American advantage in this AI race so let's turn them a little bit of grace here
spk_0 context is everything we appreciate you talking about the complicated as well white house AI
spk_0 and crypto is our David Sacks great to have you with us now coming up Metta's Chief Marketing Officer
spk_0 Alex Schultz discusses how AI is changing the advertising landscape joins us next there's a
spk_0 Bloomberg day a new book is out click here the art and science of digital marketing and advertising
spk_0 spy Alex Schultz and he says the AI is going to be a game changing for advertisers if used
spk_0 correctly Schultz the Chief Marketing Officer of course a Metta knows a thing or two about direct
spk_0 advertising and directing it you also understand entirely the analytics and the raw data
spk_0 pine all of this Alex welcome to the show I'm so interested in how you have seen the unfolding
spk_0 over the last decade or two incremental growth is something that you talk about so much having
spk_0 direct impact with direct targeted ads in many ways but then you've got to think of how I come
spk_0 in is got long term vision and North Star as you put it how are companies small and large
spk_0 managing to balance this right now yeah thank you for having this is awesome to be here I mean look
spk_0 incremental growth is about being incremental to what would have happened without you doing your
spk_0 actions you need to be incremental to what would have happened you need to see what the lift is of
spk_0 your work that fits totally with thinking long-term and what is your North Star what is the goal you
spk_0 want to achieve that is absolutely a question of like I have a goal how do I incrementally lift that
spk_0 goal your North Star was writing this book I've laid in many ways as well as the day-to-day which
spk_0 you're understanding the analytics underneath what's happening in terms of marketing for Metta and
spk_0 the growth story why did you put this out here yeah I mean my North Star for the book is to be
spk_0 useful like I want small businesses and large businesses to be able to actually be better at using
spk_0 the tools like you go back ogreville on advertising 1985 Bible absolutely incredible book but there
spk_0 are new channels that have evolved since then digital marketing is 75% of the global advertising
spk_0 industry there's no book for that I kept being asked for a book for that so I wanted to produce a
spk_0 useful book to help people be good at that Alex in the back part of the book on AI and its
spk_0 impact on marketing you talk about an audience of one the idea that the AI can make the add so
spk_0 targeted to the individual what are the risks with that you're clearly needing a lot of data about
spk_0 that person to make that audience of one relevant add yeah I mean from my perspective there are
spk_0 clear now we've reached the point where there are clear laws out there there are clear platform
spk_0 policies out there about purpose use limitation of data and so it's very clear what you can use the
spk_0 data for and people like personalized ads so people have control over what date you can get young
spk_0 people really understand how to manage their algorithm and they love the personalized ads that they
spk_0 get where there's something relevant that's actually useful for them so I think I think the balance is
spk_0 actually in a way better place than it was say 10 years ago in terms of people's understanding of
spk_0 these things so I think the risks are much much lower and I think the biggest risk is not taking
spk_0 advantage of it you look where Europe is you look at how they regret the current regulations you
spk_0 look at the draggy report they are regretting the lack of growth they have versus the growth the US
spk_0 has and I think one big part of that is they've hurt advertising the big picture with Meta has been
spk_0 that all of the work in AI has paid off for like the bread and butter core business can you give us
spk_0 any sort of insight into how much more valuable an AI powered ad is what the conversion on it
spk_0 is relative to traditional advertising how it drives growth on the top line yeah and you can step
spk_0 back completely our business has been completely transformed by AI when TikTok came along like five
spk_0 years ago everything that you were looking out on Facebook and Instagram was connected content you
spk_0 joined you'd like you'd friend it you'd followed today the majority of Instagram and Facebook
spk_0 are unconnected content and you can see in our earnings results what the impact of AI allowing you
spk_0 to rank content based on semantic understanding of content and semantic understanding of the
spk_0 individual does for engagement and then you see it too on the ads in terms of the revenue that's
spk_0 coming through and the results were providing for advertisers so it's very high double digit
spk_0 percentage uplift if you adopt things like advantage plus shopping campaigns make sure you feed
spk_0 the data through with capy and do the basics right which I describe in this book both with Meta but
spk_0 also using anyone else's tools what about human creativity at this moment yeah one of my struggles
spk_0 is creativity is always about pixels and look I love my creative scene they're incredible we closed
spk_0 with avenue we had Lewis Hamilton do donuts and fifth avenue it was amazing things were great like
spk_0 and it really really worked but there's a ton of creativity with data there's a ton of creativity
spk_0 with targeting there's a ton of creativity with conversion rate optimization and flow optimization
spk_0 and what I get at in this book is creativity in the factors where it isn't David Ogle V saying
spk_0 stick a car to a billboard with super glue to sell super glue it's creativity and how you use data
spk_0 to give people amazing personalized experiences and high conversion rate flows Alex Schultz chief
spk_0 marketing officer for Meta thank you very much and tune in to Bloomberg's screen time on Thursday
spk_0 for a deep dive on the creator economy with the head of Meta's Instagram Adam Misari that's
spk_0 what we're really looking forward to okay coming up we're gonna get back to the deal between AMD
spk_0 and OpenAI and what that means for concerns around circular financing to build out of AI and
spk_0 for structure and everything else this is Bloomberg Tech I'm Barry Rittalts inviting you to join me
spk_0 for the Masters in Business podcast every week we bring you fascinating conversations with the
spk_0 people who shape markets investing and business CEOs fund managers billionaires Nobel laureates
spk_0 traders analysts economists everybody that affects what's going on in the market whether you own
spk_0 stock spawns real estate commodities crypto you really need to hear these conversations sometimes
spk_0 its behaviors like Dick Thaler or Bob Schiller sometimes its fund managers like Peter Lynch Bill Miller
spk_0 Ray Dalio sometimes its authors Michael Lewis author of the big short and money ball regardless
spk_0 of the conversation these are the folks that move markets each week that's the Masters in Business
spk_0 podcast with me Barry Rittalts listen on Apple Spotify or wherever you get your podcast
spk_0 we're gonna get back to OpenAI and AMD the deal pushing broader markets high certainly pushing
spk_0 it AMD higher joining us epec Oshka Deshkaiz with us Swiss Quote Senior Market Analyst epec
spk_0 these ongoing deals between chip designers and ultimately those that are purchasing the GPUs
spk_0 when you make of it well actually it's very amazing especially for those who are questioning
spk_0 the circular nature of the business and the deals that are being announced right now but in
spk_0 finna when we look at AMD and OpenAI deal today well OpenAI is out striking deals with data centers
spk_0 and chip makers from inside the US and outside the US in order to stay ahead of the game
spk_0 and make sure that they are not constrained by capacity constrained so that basically means that
spk_0 this company today is more worried about not having enough supply for the huge demand than the
spk_0 country and that's outright positive for the AIables and the sentiment here and for AMD there is
spk_0 nothing else to say this is a jackpot their moment looks like it has come yeah certainly biggest
spk_0 move in nine years epec what's interesting is Nvidia did sink pull back a little bit after it
spk_0 had risen higher on the hopes that hon high and the server demand was clearly there but then we
spk_0 question market share I mean is there anything that gives you any anxiety about Nvidia's dominance?
spk_0 no absolutely not and that's due to the context as you always say context is everything the
spk_0 sequestion which we are receiving the information has been very insightful in what's coming actually
spk_0 Nvidia announced last week that they would be investing up to a hundred billion US dollars
spk_0 in OpenAI that is announcing today that they will be taking a 10% sake in AMD so there is a
spk_0 circularity there that suggests that Nvidia chips are not going to replace in the context of this
spk_0 OpenAI deal with rather complemented now beyond the steel this could give some leverage to AMD but
spk_0 it looks like the companies are constantly today that the AI pie is big enough to feed everyone
spk_0 grandly epec for public market investors is OpenAI the private company becoming some kind of macro
spk_0 level factor that they have to model in well absolutely I mean they are so huge now they are
spk_0 the biggest startup in the world they are worth 500 billion US dollars and they do have these
spk_0 huge deals with public-the-traded companies and those are the market moving deals of market moving
spk_0 stocks we are talking about Nvidia's we are talking about AMD so definitely OpenAI is pretty much
spk_0 the center of this AI revolution it has been the well the starting point and it's gaining importance
spk_0 every single day and with each deal that they announce they are actually securing their position
spk_0 at the center of this game should we be asking more questions about how OpenAI is going to pay for
spk_0 all of this then well yes I mean the some ultima on risk of this say that they will be looking at some
spk_0 funding possibilities that he didn't give details about but one of the questions here is that
spk_0 AI is actually a very capital intensive play so this company needs funding now Nvidia coming to the
spk_0 rescue could open the way for other companies also looking to help open AI and take a stake in
spk_0 this company that has not yet gone public so I think that OpenAI if anything is not going to be
spk_0 having any funding problems at the stage of the game because they are dominating the AI
spk_0 business right now and even though it's a it's a private company it does have all the
spk_0 fun exactly I think from private and public investors are just eager to take part of this
spk_0 company actually the growth story is so clear in terms of revenue but when you compare 13 billion
spk_0 dollars in revenue per year and then you're thinking the trillions and dollars it has to spend
spk_0 what gives you comfort that that revenue will match the amount the ultimate he needs to be financed
spk_0 on it well it's it is definitely the reach that they have we have seen over the past three years
spk_0 other companies like met her or a Chinese companies aside but many companies right now perplexity
spk_0 met her we have X for example but Grock and other models that are trying to compete open AI and
spk_0 so far they have not been successful in meeting the level of enthusiasm that OpenAI had so far so
spk_0 OpenAI is actually surfing it has been to first to come in and it still has this popularity and
spk_0 leverage of being the first come out so I think that they do have a very good leverage in expanding
spk_0 their business and making more revenue in the future they just need to play the game right they
spk_0 just need to find the right partners and that's exactly what they are doing right now.
spk_0 EPek Oscar Deskaya Swiss Quake great to have you back on the program appreciate it a lot and
spk_0 what a program it was that does it for this edition of Bloomberg Tech Carro tune in later today
spk_0 we have more news due to come from OpenAI we're going to speak with the COO Brad Lightcap on the
spk_0 sidelines of OpenAI's developer day gosh a lot going on. Can't stop won't stop Ed you do it for us
spk_0 we so appreciate meanwhile check out our podcast by date there are so many conversations you've got
spk_0 got a dial back in get into Lisa Sue get into Greg Brockman get into David Sachs and of course
spk_0 Alex Schultz of Metra as well all online this is Bloomberg Tech.
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