Health
Revolutionizing Personalized At-Home Aesthetic Care with Skin Clique
In this episode of Skin Anarchy, Dr. Sarah Allen, founder of Skin Clique, discusses the revolutionary approach to personalized at-home aesthetic care. She shares insights on how her mobile care model ...
Revolutionizing Personalized At-Home Aesthetic Care with Skin Clique
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Interactive Transcript
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Hey guys, welcome back to Skin Anarchy.
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Today's episode is very special and it's very aesthetics world-focused.
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I know a lot of you are diving into the world of a study.
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I get a lot of feedback from you guys about wanting to learn more, about practices and
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how it works in terms of finding a practice that fits for you.
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And so this episode I think is really perfect for people like that because this is literally
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bringing certified protocols into your home and bringing it into the comfort of your home.
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So without further ado, please welcome Dr. Sarah Allen.
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With all of our board certified practitioners, she's also the founder of Skin Click.
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Welcome Dr. Allen. I'm so excited to host you.
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Oh, thank you. Thank you Dr. X. I appreciate it.
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Yeah, now I really, really thrilled to be chatting with you.
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I think what you've created is absolutely brilliant.
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Before I discovered your company, I was always, how does this work?
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You know, I wish somebody could come to my home and just, you know, kind of help me and guide me
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through like any aesthetic treatments that I want. But I can't wait to learn more about you.
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Could you kind of walk us down memory lane and tell us what got you into medicine?
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Like what made you want to go into the field to begin with?
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Oh gosh. Yes. So great question. You know, I used to want to be matlocked.
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I was willing to be in a corner.
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I wanted to be in a courtroom and say, I object and wear a suit and all the things.
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But I really found probably my software, Europe college that my passion was helping people
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and contributing to patients overall health and well-being, taking care of them better than
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anybody else. I really had a pivotal experience once I was in practice that I myself went to seek
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aesthetic treatments. I had thought about it for five years. I was so excited. You know,
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you amp yourself up because you've never had it done before. And I finally worked up the courage
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to talk to my physician about it at the time. I just felt very dismissed and I got in the car
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that day and I left knowing I never wanted another patient to feel that way. And that really
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has served as the basis of our practice skin click. Wow. A lot of people can relate with that.
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You know, that's really, I think a big thing that we deal with in the medical field is
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that patients get left and disgrace on, you know, of not understanding. That's fascinating.
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So I mean, it's interesting the model you've created. You know, I'm sure it was difficult, right?
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I mean, to have to overcome a lot of hurdles to bring like a mobile care model to the space.
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Tell us more about that. It was. You know, so what I really think about
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traditional brick and mortar models, they may leave a lot of patients out because of geography,
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their busy schedule. You and I are very busy. You know, I used to tell people I didn't have time to
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go and take care of myself. And I was in clinic all day every day. And even access. And so
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Stinklick has really worked to make this care accessible to everyone, whether that's in home,
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virtual or in one of our 50 plus brick and mortar locations across the country. But our model
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is really built to meet people where they are physically and figuratively, I would say, making a
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shift so that everyday wellness is part of their life and not just a luxury. And no, I think about
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for our patients, the biggest barrier we had to overcome is this perception that in home care is
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less safe. I'll give you an example. So I knew when we started this practice that we could make
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this as safer, safer than a doctor's office. That was always our goal. I was inspired with that
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through my academic medicine clinic and just some experiences that happened there. And so I knew
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resources that were available in a traditional clinic and I knew which resources we needed to make
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available in our mobile office. I call it. So our bags are office. And I think largely we've
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overcome that with patients because we are so professional when we show up, we all have emergency
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protocols, emergency equipment, everything we would need in the event of an incident. I'll say,
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but then for our providers, the biggest minds at SHIFT that we had to overcome. And I know you and I've
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talked a little bit about this is that flexibility and autonomy within healthcare for a healthcare
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provider actually elevate their career and not in the mission. Yeah, no, that's such a profound
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point. I think the best doctors are the ones that are giving been that time and flexibility. I
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absolutely hear what you're saying there. You know, this is such an interesting model for me because
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when I think about aesthetics treatments and just that care in general, I think it's very
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personalized and it's very gotta have that time with your provider and you gotta be able to ask
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as many questions as your heart desires, you know, that kind of thing, right? And that relationship.
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And I think this allows for that because I mean, how many times I'm sure a lot of you listening,
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how many times do you feel rushed? You know, when you go into clinic, right? Even like average
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encounter, right? Is what seven minutes? Is that right? Yeah, it's pretty easy. And of the seven
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minutes, you actually spend two to three with your provider, your practitioner, your physician. Yeah.
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Yeah. And then you don't get to ask any questions. And when you're new, I mean, I'll tell you
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for me, the first time I got anything like starting Botox, right? I was confused and I come from medicine.
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I was terrified because I was going to needles in my face. Right. I was like, what's going to happen
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to me? Is my face gonna fall off? Like, I'll be working with here. And there's no such thing.
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You know, how they say like, there's no such thing as a stupid question. And I'm like, I'm a firm
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believer in that because that's the lot of stupid questions. So, you know, I want that time with
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my provider, you know, and to be able to kind of pick their brain and feel comfortable. And so,
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I think it's brilliant that you've created this, you know, you know, it's fun. You never know where
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life is going to take you. I know I love to hear other entrepreneurial journeys. But in 2010,
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I read an article that was called Finding Joy in Medicine. The number one factor for health care
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provider satisfaction in their work is autonomy over their own schedule. And I believe that's because
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we all want to practice kind of medicine that we want to practice, which is to take care of people,
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to spend time with them and to be able to get to the heart of what is really going on with them.
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And so, in click was founded. It was very much founded on that principle. Our providers can
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practice medicine in a way that is the way that reason that they got into medicine in the first
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place. Right. Now, that's, I love that. And I think that's thing is that people are living this
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world. I think we're all living this world of, okay, everything's going to be fast. You know,
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like, let's get things done. But it's like medicine can't be rushed. I mean, and I love for you to
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dive into it's like more scientific principles. But I know I've spoken to doctors in the past on
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the show where we've kind of dove into how much care goes into aesthetics. You know, when you're
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considering things like geometry of the face, personalization of dosing. And so I would love for you
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to speak on this topic, like at large in terms of how much planning does it really take, which you
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say, per patient before you even get there to the treatment options, you know, that is a great question.
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I could say different times for different patients, right? Because it's personalized care. But
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we know that no two faces are alike. And we know that what works for one patient is not going to
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work for the next and for everybody listening. If I could tell you, if you go into a clinic with
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standardized treatment for every patient, that's probably not the place for you.
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So, you know, for us, we're very grounded in the fact that everyone receives a tailored plan that's
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rooted to their goals. Their care is still delivered within strict medical guardrails that ensures safety
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and efficacy. So our balance has always been, we want to give you personalized results delivered
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with consistent quality nationwide. Now with that said, when I look at a patient, it typically takes me
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to visits with that patient two to three to really get to the heart of what their long-term goals are.
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So it is not just one visit, but it's subsequent visits. And then it's subsequent discussions about
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what products are going to benefit you the most. I know you and I both sing the hyaluronic acid
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and boom. Everyone now is getting their fillers dissolved or lots of people are. But the truth is,
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hyaluronic acid, when done right, can certainly accentuate beautiful features of your face that you have.
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When we're able to tailor all of that together with bio stimulators, toxin, as we call it, we call it
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toxin, or short, and medical or clinical grade skincare, you know, we know that patients have
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optimal results when they combine all of that together and that's a treatment plan delivered over time.
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That's yeah, I see I really like that. And I like what you said where it's like one thing might not work
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for somebody else, but if you do it in a certain way, it could be amazing. And I think that's again,
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it feeds into this idea of like we need the time to talk about this stuff. And the providers have
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to feel comfortable. I can't imagine any provider and this is across specialties, right? Or it's like
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you feel fully comfortable with your patient after the first time you see them. There's no way,
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I think this model gets just letting people explore aesthetics much deeper level. That's what it feels like.
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Well, thank you. I do love that night. It's certainly what we work to achieve with our patients.
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And we know that it is all so comprehensive. Everything works together. And you're exactly right.
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The first time you meet your provider, you often forget to tell them something. And so it does
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take those subsequent visits to really establish that relationship. And what we find is the
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relationship that we're able to develop with our patients as a result of the time that we have to
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spend is so much deeper. And that builds a trust that is pretty incredible. That trust then leads to
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consistency. And it's that consistency that gives you results over time and optimal outcomes.
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It's a that that for us has been very impactful. And I want to dive into some of the treatments that are
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available through skin click. If you could go through some of them for me, I know that you mentioned
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the near modulators. Okay, walk through some of these with us so we can understand what really
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available. Yes. So we offer talks as we talked about clinical grade skin care because I know 80%
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of your results are what you do at home every day. And the consistency that you deliver at home.
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And so we know how important that foundational routine is. We offer micro needling which I love.
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As a way to boost collagen, improve fine lines and wrinkles and under eye dark circles and
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all the things. And then we offer dermal filler, bio stimulators. And we have recently
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recognized that there are so many things that contribute to your overall skin health. You and I
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know your skin is your largest organ in your body. And so we've really extended beyond what I
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call beauty for like a better term beauty medicine into confidence medicine which really addresses
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overall health and wellness. So weight loss, hair loss, prescription, skin care, soon women's
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health. So we're very excited about what I call medicine 3.0 which is taking care of the whole
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person spending time with them and optimizing their everyday life. Oh, I love that. I love that.
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You know, I think in the world of that we're living in longevity medicine has not been,
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you know, it's a big buzz word. I really believe in skin longevity. We know medicine. That is a
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field I can get behind because I really think this is the future as well. And holistic aspect exactly.
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You know, such a believer in that because for the longest time, I'm sure you saw this as well.
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You through your practice was we separated skin care from all the other stuff, right? And so
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aesthetics and skin care were almost like these two pillars and we were kind of as consumers at
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least standing in the middle, you know, looking left and right and figuring out where do I go? You
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know, what do I have to do? I think I remember I'll tell you one of my examples for myself. I
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remember I was getting a little bit of that scarring. It's not like pitting scars, but my family
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grown to them, you know, like post, you know, inflammatory scarring. And I remember reaching out to
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one of my Durham friends and I was like, listen, I hate putting on makeup because of this. What do I do?
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And because I had never gotten anything done, I'd never ever gone into an aesthetic practice.
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And even she was like, I ended up like, it was kind of like almost like a telehealth visit, you
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know, with her. I showed her and I went through this motion even at that time. I was like, God,
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wouldn't it be nice? If I could call somebody come to my home and they help me figure this out.
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Because you know, it's just a different world. And so what I'm bringing this up is because
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skin care is kind of treated like that, if you think about it. We're buying product every single day.
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I mean, the skincare industry, I think, sells us these claims that are almost a study-level claims.
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They're saying, oh, this is micro-needling in a bottle. No, it's not. It's not micro-needling in a bottle.
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Micro-needling is micro-needling, you know, but you need access to micro-needling. And so that's the
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thing. So it's very fascinating for me when I look at it from that lens of like this kind of next
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step because I think consumers, we want that accessibility. We want to be able to call someone and say,
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I don't know what I need, but I definitely don't be like going out of my way and coming into an
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aesthetic clinic right now. You know, that kind of thing. So, right. And the thing that I love about
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our practice is you can take us out of the clinic. Thank you physically, right? We get with our
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patients when we come on different treatment methods. And we review their full history, social,
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family, personal medical history. Put all of the pieces together. The results that our patients
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get are incredible. Obviously, by us, but I'm willing to say unmatched. And I think for us,
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it's so important because I get overwhelmed when I go into these stores. I'm a physician. I don't
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know what to buy. Right. Because there are so many choices. And I think to be able to have a
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guide who can walk you through all of the different pieces, all of the different treatments. And say,
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this, in my opinion, is what is going to deliver the best results for you? I think that is something
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that is greatly needed in this set. I completely agree. You know, and I think one of my big
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questions is because you had mentioned this earlier that you guys are very much stick to the rules,
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your very regulatory compliant. There's a lot of things that are going to play to make this happen,
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right? I'd love for you to talk about that because what is the process like? Like if I call and I
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want to home visit, is there like a check of like my living arrangement or like anything like that?
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How does that work with the whole process? Yeah, good question. So don't check your living
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arrangement. We certainly have performed a background check on all of our providers to ensure
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that they are safe going into our patient's homes. And then for us, our standardized protocols
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and clinical guardrails are very tight within our practice. So I certainly believe in the art of
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medicine and give our providers the ability to practice that art. But we also give very safe
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confines in which to practice. Our rigorous training program with ongoing virtual and in-person
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mentorship is so important. One of my favorite things and I'm sure you felt this way, but in
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residency and in academic medicine, you have colleagues that are right down the hall that you can
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discuss complex cases with all the time. When you go into private practice, you miss that.
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I miss that. And so another pillar that's can quickly found at all is this idea that you have a
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community of medical experts and caring providers that collaborate, they're persistent standards of
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care, and they're available any time to discuss complex cases because I believe two heads are
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better than one. Medicine and outcomes for patients are better when we all collaborate and work
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together. And so that's how we ensure that our patients are receiving the highest standard of care
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no matter where they're receiving it. I love that. Yeah, because that's said where that collaborative
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nature, you know, in a hospital, I mean, I think that I've asked more nurses about what to do.
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I'm not even going to lie. Like there have been times where I was like, I don't know what I'm doing.
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Like I don't know. Like, you know, and so you go to your colleagues and a lot of times they're like,
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they have to kind of help you out there. And so I think it's great that you guys hire and empower
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a lot of nurse practitioners, PA's, you know, what is their training like in terms of like getting
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their, you know, constant education? Because I know in this set of swirls, that is critical, right?
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Like constant education. What's that like? Yeah. So I'm an educator at heart. I love to teach and
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always have. And we, one of the other reasons, I know I keep saying, well, this is why, this is
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why there were so many wise, right? And everything kind of comes together very beautifully. But I think
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we recognized early on that an emphasis on training and education is lacking in aesthetic medicine.
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And so here stories, you know, you go to a training program, you inject one injection of 30
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on a patient and somebody says you're certified. Well, you and I both know that's not the case. And so
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we wanted to create a comprehensive training program where our providers are able to treat
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both faces from start to finish. And every injection that we do, at least with talks. And I can
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tell you so forehead, frown lines, crispy, bunny lines, masseters, platissima, your downturn corners
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of your mouth and your chin and the tip of your nose. There's so many injections you can do, right?
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And so we wanted to ensure that they are able to do full face treatments subsequently
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for they are able to practice independently on their own. We also have evaluation processes that
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are similar to residency evaluations so that we can ensure that our providers are safe when they
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practice. And that's been so important to us. And as far as ongoing training, we really are a
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medical practice in every sense of the word. So we have monthly meetings where we do educational
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teaching points and we provide enduring continuing medical education credits for our providers so
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that we can ensure that they are always up to date on the latest most cutting edge techniques
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that that's able to be done in a safe way. Wow, I love that. I really love that. For me, I think I
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think that it really kind of propagates this ability to easily, you know,
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in your education to learn constantly, really kind of refine your practice. Like I am just a
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firm believer in that. I know a lot of doctors and there's a lot of them in our audience, you know,
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that tune in that when you went through medical training many years ago, this was very difficult
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to come by. It was very difficult to find ways to, because I've heard the stories, you know, from like
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my father generation where they talk about how, no, you know, if you wanted to get more education,
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you want to know sabbatical, you know, you went to these random conferences, you had to figure
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out on your own. Right. It was never something streamlined. It was never like, okay, now this is an
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easy way. I can still do my job and I'm still earning some knowledge and, you know, kind of breaking
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ground in the next direction. I want to go ahead. So I think that's absolutely, it's phenomenal to have that.
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Thank you. Yeah. Thank you. And I mean, you and I know you mentioned longevity medicine and we both
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know that this portion of medicine is changing and evolving so rapidly. Yeah. There are so many people
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out there who may not be rooted in science, mm-hmm, through evidence techniques, looking just
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to sell. There it is so important to us that we thoroughly vet every technology, product,
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procedure, service, everything that we bring on that is of the utmost important to us as we're
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medically founded. I love that. I think that's such a core point you had on because just to give a
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little frustration of my own, I'm just going to say, you know, I cannot stand it. Sometimes I go on
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LinkedIn and I'm just like every other person has like longevity expert and their bio now and I'm like,
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I don't know what that means guys, you know, like let's be real here. We don't even have the educational
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infrastructure to be just saying that, you know, like it's kind of crazy. So I think longevity is a
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field where I'm seeing that the more you can get your hands on these days, like if you can learn as
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much as you possibly can, that is going to prime you to become a true longevity expert. The fact that
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you guys are offering this to your providers from the beginning, it sets that stage for that because
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this field is going to, I really think it's going to, I don't know if you think it's going to be a,
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I think it's definitely going in that direction where we're going to see residency programs pop up,
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you know, for longevity medicine. Agreed. Yeah, like I think it's inevitable kind of at this point.
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And so for us, those of us who are out of that system, how do you get training? It's like how do
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you even approach this? So much to learn. Yeah, so much learn. Yeah, you know, it's so interesting to
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me when I think about this portion by sending how quickly it's evolving and all of this. It's also
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in some ways going back to basics. I'm like, y'all heard it here first. You can't discount the power of
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eating well, exercising, community. The simple basics that contribute to your overall,
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in our case, skin health and wellness. And I would just encourage everybody who's listening
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before you delve into longevity, make sure you're doing the basics. No, that is longevity though.
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Right. Isn't it? Yeah, it is. Like if you don't have a good skincare routine,
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and I'm not saying by every product and you know, not that, but like if you don't have something that
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on routine level keeps your skin nice and healthy, do you not practice in longevity? I don't care
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Yes. Exactly. Exactly. You know, people have these crazy, we've seen the crazy supplement stacks
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everyone has now. And like just eat well, eat the rainbow. Yes, please. Eat the freaking rainbow.
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And also your kidneys will thank you. Your liver will thank you. Your gut will thank you.
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You're good. Yes. Yeah. No, I think it's a such a critical time to discuss this kind of stuff
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because that is the, it does worry me because you know, with aesthetics, this is the real
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slippery slope because I think physicians, even when you're primed with the tools and the knowledge
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getting that information to patients can be very difficult because I think we saw that era,
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right, where everybody was getting lip filler, everybody was getting, you know, like whatever
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the fat of the time was. But then now it's more like, well, now I need to get healthy. And it's like
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it's the same thing. You're just filling yourself up with supplements now. And it is. So I think
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when you're looking at the world of aesthetics, you need again, you need the flexibility to be
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obviously from the practitioner side, you need to be like, I know what I'm doing and I can guide
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people, right? But then also for patient care, as a patient, you need to be like, does this person
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even understand where I'm trying to go with this whole wellness fact that I'm on and to guide you
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on it? Yes. And I think that's the most important thing is you need a God. We are thrilled to offer
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that to our patients and take care of them in that way. And I think we need more providers and
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physicians leading the way and taking control of this part of medicine because without practices
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that are medically based, it can be a scary place. I mean, I love you see it.
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Yeah, absolutely. Now, I mean, we have a lot of med spots, you know, and I think that that's
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something that I've talked about this like a little bit on the show before where it's like, you've
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got to be careful when you, you know, as a patient, you got to be careful when you shop, you know,
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for a med spot because exactly what you've said here, you know, it's like, what are some of the things,
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I mean, I'd love for you to give advice right on this. Yeah. What should you be looking for as a
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patient in a practice for any reason when you're approaching them for any aesthetic procedure?
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Yeah, I love this question. Okay. So, and I want to hear what you would have to add because I'm
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sure I'm going to leave some things out. I would say first, make sure that your provider is thoroughly
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vetted. Look at their credentials. Ask them what professional associations they are a part of.
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Ask them about their practice, the backup that they have. That is very important. Ask them about
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their continuing education and how much they invest in themselves or how much is invested in them
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by their practice. I would also encourage patients to look for a provider, act till our providers
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all the time. When you care more about your patient's outcome than they do, you will be successful
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and you will treat them appropriately. And so, find a provider that cares so much about your
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outcome that they may care about it a little bit more than you do. And I think that's the mark of a
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great healthcare provider. And also, somebody who's willing to tell you know, y'all, if I help
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care provider, tell you know, that is the best gift they can give you. Because that means that they
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have your best interest at heart and they are really trying to take care of you. Absolutely. Oh my
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god. Yeah. You really hit it on the head with that because I agree. I totally agree. I think
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that's really, really great advice. And, you know, I think you guys should be doing this for
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anyone listening, you know, literally every time you go anywhere with it, even if it's family
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practice, like just question everything, guys, like, in this world, question everything, you know,
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I couldn't agree with everything said more. I think that that's the biggest for me. I'm not
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going to lie. I've never, I've never been to a med spa. Yeah. I'll never, I've never been to one.
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And it's not because I'm hating on meds buzz. No, I think there are some great ones out there.
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But I personally would rather know these are their credentials, the sort they trained, you know,
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all those things like, and oftentimes, you know, you end up landing in germ offices, you know,
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when you do that, but nothing you close yourself off. It's just just ask more questions, you know. Yeah.
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Yeah. Agreed. Agreed. So important. You had to be your own advocate. It's today's day and age.
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Yeah. Absolutely. Now, I would love for you to talk about seeing this a lot, actually, with like
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spas, like, this is not in the world of spas, right? So it's like very different. What you've created
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spas, you see a lot of people kind of doing this like quick spa approach now, which I'm like,
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that's great for them. But what is the biggest, I think differentiating factors just for our listeners
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to understand that, you know, this is not that same experience. You're going to be completely different
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just to educate them more. Yeah. I think that is a great question. And I would say you're right that
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there are there are meds buzz on every corner, right? But truly, we are a medical practice. I mean,
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we are physician founded medically led every service is vetted for your safety and for clinical
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efficacy. Our providers are thoroughly trained with a program that is pretty similar to an ACGME
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residency with the same evaluation metrics that are used for plastic surgery residents. And so
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we just care we go above and beyond. We believe in attention to detail. We believe in taking the
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best and safest care of our patients that we can. And that is so important to us. I love that.
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I really love that. Well, I'm a huge fan. I think what you're doing is really something we need
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more of in medicine. I really believe that, Dr. Allen. I think that this is the kind of direction
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we should be going in. Accessible care, care guided by knowledge. It's grounded in knowledge.
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And it's just true training. And I think that's something like it's a whole different world of
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accessibility that you unlock when you have that. So yeah, this is amazing. And for all of our
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listeners, you guys got to check it out. Definitely if you're kind of shy or if you're looking for a
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more personalized approach, just not just I think skin click is going to really be a great fit for you.
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You know, you got to check it out. But no, this has been a great, Dr. Allen. Thank you so much.
spk_0
Thank you. Such a pleasure. Always. So thank you so much for having me.
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No, it's been a pleasure. Thank you so much.
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Hey guys, so I hope you love that episode. Please make sure to hit subscribe if you're tuning in
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